1. Do You
Hear the
Whos?
Social Listening
Strategies
By Noland Hoshino | Bcause Media Social Communications

3. Define Objectives
Why should you listen?
1 Short-term Objectives
2 Long-term Objectives

4. Who Should You Listen To
The Whos
The Yous
The Yahoos

5. The Whos
• Community
• Influencers
• Supporters
• Demographics
• Location

6. The Yous
• Key personnel in
your organization
• Social media
accounts
• Water cooler

7. The Yahoos
• Competitors
• Nay-sayers
• Threats
• Yappity-Yap

8. What to Listen For
• Brand Monitoring
• Competitive Intelligence
• Industry Monitoring
• Thought Leadership
• Lead Generation and
Sales
Source: Radian6.com

9. What to Listen For
• Customer Service
• SEO (keywords)
• Crisis Communication
• Product Development
• Advertising and Marketing
Effectiveness
Source: Radian6.com

10. Prioritize

11. Tic Tock

12. Use (Free) Tools
• Social Mention
• Twazzup
• Addictomatic
• LinkedIn Signals
• Monitter
• Keotag.com
• Netvibes and iGoogle dashboards
• Amplicate (sentiment rating)
• Content Idea Generator http://goo.gl/yKiFK

13. Build Your Team

14. Here. There. Everywhere.

16. Listen. Take a Deep Breath. React.

17. Develop a Plan

18. CRESA 911 – Clark Regional Emergency Services Agency

19. American Red Cross Digital Operations Center | Photo: Fastcoexist.com

20. Be Like Horton

21. “A person’s a person, no matter how small”
Source: Dr. Seuss book Horton Hears a Who!

22. Noland I Am (not Sam)
Noland Hoshino
Social Good Marketing Strategist at [B]cause Media
Creator and co-author of SMO Books series at SMObooks.com
@NolandHoshino
LinkedIn.com/in/NolandHoshino
Pinterest.com/NolandHoshino

23. Exercise
(keywords, search terms, industry trends) (tools and tactics)
(person, place or thing, influencers, (name | contact | expertise)
competitors)

24. What to Listen For
• +/- Company name • Key issues
• Names of products or • Sentiment
services • URLs
• Misspellings
• Industry
terms/keywords
• #hashtags
• Competition product

25. Who to Listen to
• Names of key • Community chatter
employees • Public perception
• Conferences and • Response to
events advertising messages
• Twitter handles • New customers
• Industry experts • Crisis conversations
• Competition key • Potential threats
personnel • Specific person

26. Tools and Tactics
• Hootsuite. Integrates top social channels including Facebook, Twitter, and Linkedin
allowing you to manage, measure and monitor all social activities from one dashboard.
• TweetDeck. You can track conversation, customize layouts; join a conversation of your
choice and stay updated with its insights.
• Social Mention. It allows you to track and measure what people are saying about you,
your company, a new product, or any topic across the web’s social media landscape in
real-time.
• Addictomatic. Instant listening dashboard that searches the best live sites on the web
• Monitter. Monitors the Twitter world with keywords and relevant tweets live stream
• Monitor This. Searches 25 different search engines.
• Twazzup. Filters the news on Twitter and identifies the influencers on given topics.
• Netvibes. All-in-one dashboard intelligence platform for real-time social media
monitoring
** Ask your colleagues what social listening tools are they using
** If you’re still unsure, Google it. There is an app for it!

27. Response Team

28. NCVS 2012
(tools and tactics)
#NCVS, #NCVSYouth #TurningPoint,
• Hootsuite
#NCVSHON, Volunteering, Volunteer
• Meet face-to-face at conference
Conference
(name | contact | expertise)
@NCVS @amyrsward @ntenhross
NPower's Melinda Chang @bobfilbin People in the room
@volmatchRobert @NolandHoshino