SlideShare una empresa de Scribd logo
1 de 32
Descargar para leer sin conexión
Janna Bastow
Co-founder, ProdPad
TESTING AND
VALIDATING YOUR IDEA
2TESTING AND VALIDATING YOUR IDEA
WELCOME TO
GENERAL
ASSEMBLY
3INTRODUCTION
JANNA BASTOW
and more…
4INTRODUCTION
‣
‣
‣
INTRODUCE YOURSELF
5LEARNING OBJECTIVES
By the end of this session you will
be able to...
‣
‣
‣
‣
6AGENDA
‣
‣
‣
7TESTING AND VALIDATING YOUR IDEA
PRODUCT /
MARKET FIT
8PRODUCT/MARKET FIT
“
”
9FINDING PRODUCT/MARKET FIT
A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF
CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRODUCT TO PAY FOR IT,
WHERE PAYMENT CAN BE IN MONEY OR TIME
10PRODUCT/MARKET FIT
THE
MARKET
GAP IN THE
MARKET
MARKET IN THE
GAP
11PRODUCT/MARKET MISFITS
12PRODUCT/MARKET FIT
13FINDING PRODUCT/MARKET FIT
14TESTING AND VALIDATING YOUR IDEA
THE MVP
PHILOSOPHY
15THE MVP PHILOSOPHY
LET’S SAY YOU HAVE A GREAT
IDEA FOR A PRODUCT
16THE MVP PHILOSOPHY
WHAT ARE SOME OF THE
POTENTIAL RISKS?
‣
‣
‣
‣
‣
‣
17THE MVP PHILOSOPHY
WHAT ARE THE BENEFITS OF THIS?
18THE MVP PHILOSOPHY
IT ANSWERS THESE QUESTIONS
‣
‣
‣
19THE MVP PHILOSOPHY
Minimum Viable Product
20THE MVP PHILOSOPHY
Why MVP?
‣
‣
‣
‣
‣
21THE MVP PHILOSOPHY
Lean Steps
‣
‣
‣
‣
‣ ’
‣
22THE MVP PHILOSOPHY
Pivot
‣
‣ “ ”
23THE MVP PHILOSOPHY
Groupon
‣ ’
24THE MVP PHILOSOPHY
Virgin America
‣
25TESTING AND VALIDATING YOUR IDEA
5 MINUTE
BREAK
26TESTING AND VALIDATING YOUR IDEA
MVP EXERCISE
27MVP EXERCISE
Business Risks
‣
‣
‣
‣
28MVP EXERCISE
Draw/Diagram/Describe
‣
‣
‣
‣
‣
29MVP EXERCISE
MVP Review
‣
‣
‣
‣
‣
30MVP EXERCISE
Risk Review
‣
‣
‣
‣
‣
‣
31
DISCUSSION
TIME
TESTING AND VALIDATING YOUR IDEA
32
Q&A
TESTING AND VALIDATING YOUR IDEA

Más contenido relacionado

Similar a Testing and validating your idea

Startup Skills Series at SUTD: Product-Market Fit Workshop
Startup Skills Series at SUTD: Product-Market Fit WorkshopStartup Skills Series at SUTD: Product-Market Fit Workshop
Startup Skills Series at SUTD: Product-Market Fit WorkshopArcadier
 
Prospects to profits a marketing e book by jamie siracusa
Prospects to profits  a marketing e book by jamie siracusaProspects to profits  a marketing e book by jamie siracusa
Prospects to profits a marketing e book by jamie siracusaJamie Siracusa
 
Pitching Hacks from Angel.co
Pitching Hacks from Angel.coPitching Hacks from Angel.co
Pitching Hacks from Angel.coChris Callahan
 
NEW OPPORTUNITIES VIA - MARKETING INNOVATION
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONNEW OPPORTUNITIES VIA - MARKETING INNOVATION
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONPointvoucher
 
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
 
Learn build measure building products customers love
Learn build measure building products customers loveLearn build measure building products customers love
Learn build measure building products customers loveRahul PruthI
 
Achieving Product / Market Fit
Achieving Product / Market FitAchieving Product / Market Fit
Achieving Product / Market FitTathagat Varma
 
Pitch To Win
Pitch To WinPitch To Win
Pitch To WinBeOne
 
Real Ventures - Pitching for a seed round - final
Real Ventures - Pitching for a seed round - finalReal Ventures - Pitching for a seed round - final
Real Ventures - Pitching for a seed round - finalFounderFuel
 
SaaStock 19 - Christian Owens
SaaStock 19 - Christian OwensSaaStock 19 - Christian Owens
SaaStock 19 - Christian OwensSaaStock
 
Venture Capital Strategy - Bankrolling Your Big Idea
 Venture Capital Strategy - Bankrolling Your Big Idea Venture Capital Strategy - Bankrolling Your Big Idea
Venture Capital Strategy - Bankrolling Your Big IdeaChi Rho Consulting
 
CMN CANNABIS BUSINESS LAUNCH GUIDE
CMN CANNABIS BUSINESS LAUNCH GUIDECMN CANNABIS BUSINESS LAUNCH GUIDE
CMN CANNABIS BUSINESS LAUNCH GUIDEAaron Heimes
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdfEuropean Innovation Academy
 
Venture Launch by Antonio Fonduca
Venture Launch by Antonio FonducaVenture Launch by Antonio Fonduca
Venture Launch by Antonio FonducaAntonio Fonduca
 
The search for Product-Market Fit
The search for Product-Market FitThe search for Product-Market Fit
The search for Product-Market FitJérôme Kehrli
 
Sample Product Research
Sample Product Research Sample Product Research
Sample Product Research ShyrillJoven
 

Similar a Testing and validating your idea (20)

Startup Skills Series at SUTD: Product-Market Fit Workshop
Startup Skills Series at SUTD: Product-Market Fit WorkshopStartup Skills Series at SUTD: Product-Market Fit Workshop
Startup Skills Series at SUTD: Product-Market Fit Workshop
 
Prospects to profits a marketing e book by jamie siracusa
Prospects to profits  a marketing e book by jamie siracusaProspects to profits  a marketing e book by jamie siracusa
Prospects to profits a marketing e book by jamie siracusa
 
Pitching Hacks from Angel.co
Pitching Hacks from Angel.coPitching Hacks from Angel.co
Pitching Hacks from Angel.co
 
NEW OPPORTUNITIES VIA - MARKETING INNOVATION
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONNEW OPPORTUNITIES VIA - MARKETING INNOVATION
NEW OPPORTUNITIES VIA - MARKETING INNOVATION
 
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
 
ENTREPRENEURSHIP-REPORT-2-1.pdf
ENTREPRENEURSHIP-REPORT-2-1.pdfENTREPRENEURSHIP-REPORT-2-1.pdf
ENTREPRENEURSHIP-REPORT-2-1.pdf
 
ENTREPRENEURSHIP-REPORT-2-1.pptx
ENTREPRENEURSHIP-REPORT-2-1.pptxENTREPRENEURSHIP-REPORT-2-1.pptx
ENTREPRENEURSHIP-REPORT-2-1.pptx
 
Learn build measure building products customers love
Learn build measure building products customers loveLearn build measure building products customers love
Learn build measure building products customers love
 
Achieving Product / Market Fit
Achieving Product / Market FitAchieving Product / Market Fit
Achieving Product / Market Fit
 
How to Bring Your Natural Health Product Idea to Market
How to Bring Your Natural Health Product Idea to Market How to Bring Your Natural Health Product Idea to Market
How to Bring Your Natural Health Product Idea to Market
 
Pitch To Win
Pitch To WinPitch To Win
Pitch To Win
 
Real Ventures - Pitching for a seed round - final
Real Ventures - Pitching for a seed round - finalReal Ventures - Pitching for a seed round - final
Real Ventures - Pitching for a seed round - final
 
SaaStock 19 - Christian Owens
SaaStock 19 - Christian OwensSaaStock 19 - Christian Owens
SaaStock 19 - Christian Owens
 
Venture Capital Strategy - Bankrolling Your Big Idea
 Venture Capital Strategy - Bankrolling Your Big Idea Venture Capital Strategy - Bankrolling Your Big Idea
Venture Capital Strategy - Bankrolling Your Big Idea
 
CMN CANNABIS BUSINESS LAUNCH GUIDE
CMN CANNABIS BUSINESS LAUNCH GUIDECMN CANNABIS BUSINESS LAUNCH GUIDE
CMN CANNABIS BUSINESS LAUNCH GUIDE
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
 
Venture Launch by Antonio Fonduca
Venture Launch by Antonio FonducaVenture Launch by Antonio Fonduca
Venture Launch by Antonio Fonduca
 
The search for Product-Market Fit
The search for Product-Market FitThe search for Product-Market Fit
The search for Product-Market Fit
 
Zero to Hero
Zero to HeroZero to Hero
Zero to Hero
 
Sample Product Research
Sample Product Research Sample Product Research
Sample Product Research
 

Más de Janna Bastow

Innovation is a Team Sport
Innovation is a Team SportInnovation is a Team Sport
Innovation is a Team SportJanna Bastow
 
Decisions, Debt, and other Dilemmas
Decisions, Debt, and other DilemmasDecisions, Debt, and other Dilemmas
Decisions, Debt, and other DilemmasJanna Bastow
 
Finding Product Market fit
Finding Product Market fitFinding Product Market fit
Finding Product Market fitJanna Bastow
 
Avoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsAvoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsJanna Bastow
 
How to Ditch your Timeline Roadmap for Good
How to Ditch your Timeline Roadmap for GoodHow to Ditch your Timeline Roadmap for Good
How to Ditch your Timeline Roadmap for GoodJanna Bastow
 
Busting Churn - Uncovering your Secret SaaS Superpower
Busting Churn - Uncovering your Secret SaaS SuperpowerBusting Churn - Uncovering your Secret SaaS Superpower
Busting Churn - Uncovering your Secret SaaS SuperpowerJanna Bastow
 
Growing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowGrowing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowJanna Bastow
 
Mind the People - How to survive the hardest part of your #prodmgmt job
Mind the People - How to survive the hardest part of your #prodmgmt jobMind the People - How to survive the hardest part of your #prodmgmt job
Mind the People - How to survive the hardest part of your #prodmgmt jobJanna Bastow
 
Delighting Your Customers - How and Why to Go That Extra Mile
Delighting Your Customers - How and Why to Go That Extra MileDelighting Your Customers - How and Why to Go That Extra Mile
Delighting Your Customers - How and Why to Go That Extra MileJanna Bastow
 
How to build a product for product managers
How to build a product for product managersHow to build a product for product managers
How to build a product for product managersJanna Bastow
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
Finding Product/Market Fit
Finding Product/Market Fit Finding Product/Market Fit
Finding Product/Market Fit Janna Bastow
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekJanna Bastow
 
Essentials of Product Management
Essentials of Product ManagementEssentials of Product Management
Essentials of Product ManagementJanna Bastow
 
Better education improving education the social way
Better education   improving education the social wayBetter education   improving education the social way
Better education improving education the social wayJanna Bastow
 

Más de Janna Bastow (15)

Innovation is a Team Sport
Innovation is a Team SportInnovation is a Team Sport
Innovation is a Team Sport
 
Decisions, Debt, and other Dilemmas
Decisions, Debt, and other DilemmasDecisions, Debt, and other Dilemmas
Decisions, Debt, and other Dilemmas
 
Finding Product Market fit
Finding Product Market fitFinding Product Market fit
Finding Product Market fit
 
Avoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsAvoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity Metrics
 
How to Ditch your Timeline Roadmap for Good
How to Ditch your Timeline Roadmap for GoodHow to Ditch your Timeline Roadmap for Good
How to Ditch your Timeline Roadmap for Good
 
Busting Churn - Uncovering your Secret SaaS Superpower
Busting Churn - Uncovering your Secret SaaS SuperpowerBusting Churn - Uncovering your Secret SaaS Superpower
Busting Churn - Uncovering your Secret SaaS Superpower
 
Growing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowGrowing Up Lean - Janna Bastow
Growing Up Lean - Janna Bastow
 
Mind the People - How to survive the hardest part of your #prodmgmt job
Mind the People - How to survive the hardest part of your #prodmgmt jobMind the People - How to survive the hardest part of your #prodmgmt job
Mind the People - How to survive the hardest part of your #prodmgmt job
 
Delighting Your Customers - How and Why to Go That Extra Mile
Delighting Your Customers - How and Why to Go That Extra MileDelighting Your Customers - How and Why to Go That Extra Mile
Delighting Your Customers - How and Why to Go That Extra Mile
 
How to build a product for product managers
How to build a product for product managersHow to build a product for product managers
How to build a product for product managers
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
Finding Product/Market Fit
Finding Product/Market Fit Finding Product/Market Fit
Finding Product/Market Fit
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator Week
 
Essentials of Product Management
Essentials of Product ManagementEssentials of Product Management
Essentials of Product Management
 
Better education improving education the social way
Better education   improving education the social wayBetter education   improving education the social way
Better education improving education the social way
 

Último

Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 

Último (6)

Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 

Testing and validating your idea