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MEASURING AND
IMPROVING USING METRICS
2MEASURING AND IMPROVING USING METRICS
WELCOME TO
GENERAL
ASSEMBLY
3INTRODUCTION
JANNA BASTOW
and more…
4INTRODUCTION
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INTRODUCE YOURSELF
5LEARNING OBJECTIVES
By the end of this session you will
be able to...
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6AGENDA
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7MEASURING AND IMPROVING USING METRICS
WHAT MAKES
SOMETHING A
SUCCESS?
8WHAT MAKES SOMETHING A SUCCESS?
The iPad
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9WHAT MAKES SOMETHING A SUCCESS?
Another Successful Product
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10MEASURING AND IMPROVING USING METRICS
TYPES OF
METRICS
11TYPES OF METRICS
A funnel
12TYPES OF METRICS
Acquire - Definition
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13TYPES OF METRICS
Acquire - Key Terms
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14TYPES OF METRICS
Acquire - Exercise
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15TYPES OF METRICS
Engage - Definition
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16TYPES OF METRICS
Engage - Key Terms
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17TYPES OF METRICS
Engage - Exercise
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18TYPES OF METRICS
Retain - Definition
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19TYPES OF METRICS
Retain - Key Terms
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20TYPES OF METRICS
Retain - Exercise
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21MEASURING AND IMPROVING USING METRICS
5 MINUTE
BREAK
22TYPES OF METRICS
Grow - Definition
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23TYPES OF METRICS
Growth - Key Terms
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24TYPES OF METRICS
Growth - Exercise
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25TYPES OF METRICS
Revenue - Definition
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26TYPES OF METRICS
Revenue - Key Terms
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27TYPES OF METRICS
Revenue - Exercise
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28MEASURING AND IMPROVING USING METRICS
TRACKING
YOUR METRICS
29TRACKING YOUR METRICS
Google Analytics
30TRACKING YOUR METRICS
Other Tools to Check Out
31
DISCUSSION
TIME
TESTING AND VALIDATING YOUR IDEA
32
Q&A
TESTING AND VALIDATING YOUR IDEA

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Measuring and improving using metrics