A light workshop based on the book "Mapping Experiences" by James Kalbach, hosted by UX Book Club Roma. Design Challenge: How might we innovate the food experience for D&D heroes? Four main activities to envision an idea: - Customer Value Chain - Experience Map - Value Proposition Canvas - Service Blueprint Materials added in appendix! - Group character sheet - Personas - Ye olde Notes - Ye olde Reporte

1. experience mapping
a light workshop

6. Veniamo a noi

7. Experience
Mapping
James Kalbach
http://shop.oreilly.com/product/
0636920038870.do

8. Workshop time!

11. Attività zero
Creazione del gruppo (5’)

12. Before we start

14. Point of view Scope Focus Structure Use
Quali esperienze
devono essere
mappate?
Qual è il perimetro
dell’esperienza da
mappare?
Quali aspetti
dell’esperienza
devono essere
inclusi?
Come organizzare
l’informazione nella
mappa?
Come usare la
rappresentazione
per supportare la
discussione?

15. Attività 1
Customer Value Chain (10’)

17. Fase di ricerca
Fate un tiro di abilità

18. Attività 2
Experience Map (20’)

20. Attività 3
Value Proposition Canvas (15’)

22. Attività 4
Service Blueprint (20’)

25. Base per la
discussione
Scopo principale:
allineamento
Attenzione al
livello di formalità

26. The Back of the
Napkin
Dan Roam
https://www.amazon.com/Back-Napkin-
Expanded-Problems-Pictures/dp/1591842697

28. domande?
@marcobuonvino

29. NO IMAGES
WERE
HARMED
MAKING
THESE
http://www.cruzine.com/2013/01/11/cool-concept-art-kevin-ky-yan/
http://charroart.blogspot.it/2011/07/fantasy-tavern.html
https://thenounproject.com/term/money-bag/967928
https://thenounproject.com/term/map/972152
http://www.sheblackdragon.com/rpgs/
https://experiencinginformation.com/2016/06/12/five-key-questions-to-start-mapping-experiences/
https://strategyzer.com/canvas/value-proposition-canvas
http://adaptivepath-org.ap.reccenter.com/site/uploads/2011/11/RailEurope_CXMap_FINAL.001.png
https://upload.wikimedia.org/wikipedia/commons/a/ac/Service_Design_Blueprint.png
http://robreyart.blogspot.it/2014/08/d-players-handbook.html
http://midasintelligence.blogspot.it/2015/11/d-background-tavern-brawl-veteran.html
https://thenounproject.com/search/?q=discussion&i=961249
https://thenounproject.com/term/align-center/719648
https://thenounproject.com/term/eye/204919
https://thenounproject.com/term/scope/744296
https://thenounproject.com/term/camera-focus/286379
https://thenounproject.com/term/structure/36786
https://thenounproject.com/term/exchange/670292

30. Materiale