If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.

1. BLOGPOST
FORMATS
H I G H E S T P E R F O R M I N G B 2 B
GUIDES&HELPFULCONTENT
Produce how-to guides, lists of tips, tricks, and
hacks or any content positioned as helpful.
RESEARCH&INSIGHTS
Research tends to produce a remarkable amount
of shares and links and also position your company
as an authoritative leader.
CASESTUDIES
Case studies, an under-used blog post format,
can deliver the right combination of education
and entertainment to earn shares and links.
INFOGRAPHICS
A well-produced infographic will often produce
an amazing number of social shares and can be
an ingredient in blog posts that earn many links.
AUTHORITATIVENEWS
industry news earns links and shares when it's
perceived to be authoritative.
HOTTOPICS
Posts about trending topics resontate with readers
and attract above average social media shares.
The Six
Hat tip to:
"The Top B2B
Content of 2016:
Six Lessons
for Marketers"
from
FeldmanCreative.com
Earn more social media shares and backlinks to boost your search results
by publishing the following six blog post types.