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what to watch out for and (maybe) start this year
TECHNOLOGY, SOCIAL & DIGITAL TRENDS
A SHORT REVIEW OF LAST YEAR
1
2
3
4
5
6
7
8
9
10
The Attention Web
(death to) Clickbait
Storytelling
Crowdfunding content
Podcasting
Video
Measurement
Mobile
B2B
Design
legal • insurance • accounting • real estate
PROFESSIONAL SERVICES WAKE UP
business processes are being disrupted
at the core of social, is messaging
MESSAGING APPS
that’s more than all of Christianity, globally; how’s that for impact?
3 billion users and counting
Source: Companies, BI Intelligence estimates
snapchat
Social digital tech trends 2016
relationship building • behind the scenes • live events • limited time offers
…and Cosmo gets 3MM viewers a day via Snapchat
vomiting rainbows and sales?
more than just chatting going on…
but maybe not quite how you think
$ € £ ¥ ₨
retail • lending • personal finance • payments • equity financing • crowdfunding • consumer
banking • financial research • infrastructure • stock markets • loyalty & rewards
fintech
guess who’s freaking out?
Source: Business Insider
digital platforms • community supported agriculture (CSA) • co-operative funding
P2P lending
connecting people who can help one another
content consumption is not going away, it’s changing
ON DEMAND/SUBSCRIPTION SERVICES
Netflix • Hulu (in Canada we also have Shomi & CraveTV)
streaming video on-demand (SVOD) subscriptions
4.0
4.8
5.8
7.3
9.2
11.5
2014 2015E 2016E 2017E 2018E 2019E
BillionsUSD
Streaming Video Subscription Revenue (US)
TV’s demise is still a ways off
Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm
streaming music
8.7
11.4
14.0
16.5
18.7
20.6
2014E 2015E 2016E 2017E 2018E 2019E
Billions
Streaming Music Paid Subscribers
Source: BI Intelligence estimates based on historical data from the
RIAA
podcasting continues to grow
Source: Pew Research, Edison Research, Activate analysi
all the news that’s fit to …post?
NYT digital revenue
Advertising
Subscriptions
$-
$20
$40
$60
$80
$100
$120
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14
Millions
the connected home • connected everything
The INTERNET of THINGS + WEARABLES
AR • VR • fashion • health • enterprise
IoT will disrupt traditonal industries too
JUST IN TIME LEARNING
microlearning • knowledge-on-demand
MOOCs • accreditation • future earnings tuition
AD BLOCKING
45MM average monthly active users in the US (Q2 2015)
tracking • privacy
a political statement? a backlash to bad UX? $28.1B ad revenue blocked
it’s more than just about the selfie
PHOTO SHARING
storytelling at its finest
Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV)
purposeful sharing
more than pizza delivery
DRONES
precision agriculture • disaster response • mining/quarrying • infrastructure inspection
access & autonomy
360°?!?! oh YEAH!
360° VIDEO
a fuller storytelling experience
It’s coming, but is still years away from being anything but niche
VIRTUAL REALITY
diversity is an imperative if mass adoption is sought
niche community means niche design
gaming • content creators • military • architecture • emergency response
VR + simulation
PSA: VR ≠ AR
ADDENDUM
FRICTION vs. FRICTIONLESS
20 year cycles dictate our lifestyle and buying habits
culture & consumption
Social digital tech trends 2016
Social digital tech trends 2016
THANK YOU…

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Social digital tech trends 2016

Notas del editor

  1. ● IP ● Legal Services ● Online Dispute Resolution ● Litigation Case Management ● Document Assembly ● Public Document databases & data analysis ● Job & Resume sites ● Virtual Staffing ● Mergers & Acquisitions ● Law Practice Management Subject Matter Solutions/Tools ○ Divorce ○ Immigration ○ Construction Claims ○ Bankruptcy ○ End of Life ● Middle Office ○ Marketing & Costs ● Legal Help ○ Q&A ● E-signatures/Agreements ● Billing ● Law school education applications
  2. What’s App FB Messenger WeChat and Viber Line Kik
  3. P2P payments Have you ever emailed someone $$ for tickets, or splitting dinner, or for babysitting? Apparently, that accounted for $540 B in activity in 2014. One of the reasons why the messaging apps are also taking off is because of the increase in the ability to send $$ to people via these platforms.
  4. JOBS Act SocialFinance.ca P2P Lending Platforms/Lending Clubs lower interest rates high returns for the investors
  5. https://www.marsdd.com/news-and-insights/mining-industry-iot-technology/
  6. Axonify OpenTable
  7. http://www.inc.com/ilan-mochari/16-startups-that-will-disrupt-the-education-market.html
  8. http://www.slideshare.net/pagefair/2015-ad-blocking-report-the-cost-of-adblocking?ref=https://blog.pagefair.com/2015/ad-blocking-report/
  9. https://www.technologyreview.com/s/544371/the-end-of-internet-advertising-as-weve-known-it/ https://blog.pagefair.com/2015/ad-blocking-report/
  10. security: hotels (access to rooms), condos, Breather payments http://www.businessinsider.com/21-enterprise-startups-to-bet-on-2014-1?op=1
  11. Barrick Gold / Imerys / Rio Tinto using drones for pit surveys / stockpile management / road analysis   Golden Prairie uses drones to capture soil & growth information on 10K+ acres of organic millet crops in high plains of eastern Colorado, USA   San Diego Gas & Electric testing drones for electric & gas line inspections   Drones used to assess damage & for relief efforts in Nepal & Haiti after earthquakes   Source: Kleiner Perkins Internet Trends 2015
  12. source: https://www.flickr.com/photos/dmje/5159177886/ Ties into geolocation and service layers
  13. http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/
  14. VR Intelligence conference had 500 attendees. Not huge for a conference, but that will certainly grow in the next few years. http://vr-intelligence.com/vrxusa/conference-attendees.php
  15. http://qz.com/192874/is-the-oculus-rift-designed-to-be-sexist/ http://www.danah.org/papers/sexvision.pdf