What does the Pinterest smart feed mean for your business The Pinterest feed is not based on chronological order, so your content isn’t always going to appear at the exact time and date that you pin it. But don’t worry — there are lots of things you can do with your Pinterest content to make sure it shows up in the Pinterest feeds of your followers and as related pins for potential new followers. Here are 4 best practices you can use to get found in Pinterest’s smart feed.