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reiab.com,[object Object]
CRM,[object Object],Client Relationship Management,[object Object],The goose that lays the golden egg … everyday!,[object Object]
CRM,[object Object],consists of the processes a company uses to track and organize its contacts with its current and prospective customers,[object Object]
CRMs in Oz …,[object Object],real estate agents well served,[object Object]
So why only 30% use one?,[object Object],And in fact 10% used as a CRM,[object Object],(mostly used to host web site and upload to portals),[object Object]
The CRM White Elephant,[object Object],[object Object]
Too hard / too slow, cumbersome
Huge learning curve (off putting)
Too specific to a State , uncustomizable
Lazy/suspicious agents (“they’re MINE!”),[object Object]
“Free!” (or very cheap)
“Fast, intuitive, link to properties”
“House my clients, easy to contact them”
“Reminders, plans, coordinated”
“just want enewsletters, send listings”

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