10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

1. 10 digital engagement trends which will define social marketing success in 2010

2. #1.high touch, not high tech being the game changer.

3. #2.15 mega pixels of fame becoming the next 15 minutes of fame.

4. #3. community co-creating brands rather than marketers creating a brand community.

5. #4.people as media rather than websites as media.

6. #5.emotions & interactions rather than impressions & transactions.

7. #6.conversing through message seeding rather than advertising through media placements.

8. #7.précis marketing adding more to precision marketing.

9. #8.multi-link collaboration rather than one-to-one.

10. #9.show & share rather than conceal & control.

11. #10.tweet & greet rather than feet on street.

12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla