15. Problem Solution Unique Value Unfair Customer
Proposition Advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Metrics worth buying Channels
Key activities Path to
you measure customers
Cost Structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution Costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
PRODUCT MARKET
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the
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17. Your “product” is NOT the product
Problem Solution Unique Unfair Customer
Value Advantage Segments
Proposition
Key Metrics Channels
Cost Structure Revenue Streams
18. Your “business model” IS the product
Problem Solution Unique Unfair Customer
Value Advantage Segments
Proposition
Key Metrics Channels
Cost Structure Revenue Streams
19. 2 Brainstorm multiple models and
prioritize where to start.
32. Key Metrics
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
33. Before Product/Market Fit
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Value metrics