Poster Design Dawn Hamby, Graphic Design 1 Orange Lutheran HS, 2015

1. POSTER DESIGNPOSTER DESIGN

2. Jules CheretJules Cheret
““The Father of theThe Father of the
PosterPoster””
 Posters began in the mid 19thPosters began in the mid 19th
Century in France asCentury in France as
advertisements for new productsadvertisements for new products
 Promote the theater, opera showsPromote the theater, opera shows
and major events.and major events.
 Use process of lithography toUse process of lithography to
mass producemass produce
 Created almost 1000 postersCreated almost 1000 posters

3.  Lithography: TheLithography: The
technique used totechnique used to
print posters.print posters.
Process ofProcess of
printing byprinting by
placing ink on aplacing ink on a
series of metalseries of metal
or stoneor stone
("lithos")("lithos")
carvings, whichcarvings, which
are reallyare really
reliefs of colorreliefs of color
regions on theregions on the
poster.poster.
•Graphic arts were dependent on theGraphic arts were dependent on the
printing press = mass production ofprinting press = mass production of
all shapes and sizes of posters.all shapes and sizes of posters.
LithographyLithography

5. Henri de Toulouse-LautrecHenri de Toulouse-Lautrec
(born 24 November 1864 – died 9 September(born 24 November 1864 – died 9 September
1901)1901)

7. What is the purposeWhat is the purpose
of the poster?of the poster?
 Convey important information in a publicConvey important information in a public
spacespace
 What?What? Social cause, concert, artSocial cause, concert, art
exhibition, band, communityexhibition, band, community
event, etc.event, etc.
 When? & Where?When? & Where? Location & timeLocation & time
 Why?Why? Bring awareness, raiseBring awareness, raise
money, advertise, educate, etc.money, advertise, educate, etc.
 Who?Who? Company, organization,Company, organization,
church, school, sponsors, etc.church, school, sponsors, etc.

8. Different Kinds ofDifferent Kinds of
Posters:Posters:
AdvertisementsAdvertisements
 They are everywhere!They are everywhere!
 Used to announce an eventUsed to announce an event
or new productor new product
 Full-color and placed inFull-color and placed in
high traffic areashigh traffic areas

10. Different Kinds ofDifferent Kinds of
Posters:Posters:
EventEvent Sold at concerts or artSold at concerts or art
functionsfunctions
 Portrait of a musician orPortrait of a musician or
an artistan artist
 Often saved as souvenirsOften saved as souvenirs

13. Different Kinds ofDifferent Kinds of
Posters:Posters:
PropagandaPropaganda Associated with politicalAssociated with political
campaigns or corporatecampaigns or corporate
communication.communication.
 Feature logos and portrayFeature logos and portray
the values or philosophythe values or philosophy
of a company or politicalof a company or political
candidate.candidate.

15. Different Kinds ofDifferent Kinds of
Posters:Posters:
AffirmationAffirmation Display inspiring orDisplay inspiring or
motivational sayings.motivational sayings.
 Sometimes shown withSometimes shown with
pictures.pictures.
 Bible PassagesBible Passages

17. Different Kinds ofDifferent Kinds of
Posters:Posters:
InformativeInformative Inform or educate peopleInform or educate people
about somethingabout something
 Could be used for aCould be used for a
social awareness campaignsocial awareness campaign
or to help save anor to help save an
endangered speciesendangered species

19. TypographyTypography
What is it?What is it? Art and technique of arranging type toArt and technique of arranging type to
create a written language.create a written language.
Serif, San Serif, and ScriptSerif, San Serif, and Script
Sets a theme or mood in advertisementSets a theme or mood in advertisement
Conveys a message, attracts attention, gives aConveys a message, attracts attention, gives a
strong personally by the use of type, spacing, andstrong personally by the use of type, spacing, and
colorcolor

20. Name the TypefaceName the Typeface

21. ExamplesExamples

22. Video!!Video!!
http://http://youtu.beyoutu.be/y4sOfO8Ei1g/y4sOfO8Ei1g