This document discusses the concept of entrepreneurship and characteristics of entrepreneurs. It defines entrepreneurship as taking up new initiatives and organizing businesses. Key points made include: - Entrepreneurs are innovative, willing to take risks and work hard. They are highly optimistic and independent. - Common characteristics of entrepreneurs are a desire for achievement, adaptability, foresight and being a good organizer. - Entrepreneurship in agriculture (agripreneurship) provides opportunities in areas like organic farming, food processing, floriculture and production of agro-inputs. - Entrepreneurs differ from managers and leaders in that they create new opportunities and innovations, rather than maintaining or developing existing

1. PREPARED BY:
ARUSHI ARORA
J-12-AGRI-468 (3rd YEAR)
SKUAST JAMMU

3. THE CONCEPT OF ENTERPRENEURSHIP
• First used in 1723,by Richard cantillon.
• Today the term entrepreneur implies qualities
of leadership, initiative and innovation in
business.
• Entrepreneurship" was coined around the
1920s, from the French word “entreprendra”
which means to take up.

4. ENTERPRENEUR
• Individual who organizes or operates a business
or businesses. Coined by Jean-Baptiste Say
• He brings in overall change through, innovation-
for the maximum social good.
• Human values remain sacred and inspire him to
serve society.
• He has firm belief in social betterment and he
carries out this responsibility with conviction.
• He accelerates personal, economic as well as
human- development.

5. CHARACTERSTICS OF AN
ENTERPRENEUR
 INNOVATIVE: he entrepreneurs initiate research and innovative activities
to produce goods and satisfy customers changing demands for products.
 HARD WORK: Willingness to work hard. the entrepreneur with his tedious
work, sweat filled hours and perseverance revive their business even from
the verge of failure. he works hard endlessly from the beginning to the
end.
 DESIRE FOR HIGH ACHIEVEMENT: The entrepreneurs have strong desire to
achieve high in business. this high achievement motive help them to
surmount the obstacles, suppress anxieties, repair misfortunes
 RISK BEARING CAPACITY: Entrepreneurs are risk takers ready to dive deep
into a future of uncertainty.

6.  ADAPTIBILITY AND FLEXIBILITY: It’s good to be passionate or even stubborn about
what you do.
 HIGHLY OPTIMISTIC: Entrepreneurs are not disturbed by present problems faced
by them. they are optimistic for future that the situations will become favourable
in business and they can run the enterprise successfully in business.
 INDEPENDENT: They do not like to be guarded by others to follow their routine.
 FORESIGHT: They visualise well the changes likely to take place in market,
consumer attitude, technological developments and take time actions accordingly.
 GOOD ORGANISER: Different resources required for production are divorced from
each other and it is the abaility of an entrepreneur to bring all resources together
for starting up .

7. CLASSIFICATION OF ENTERPRENEUR
• (A)BY CLARENCE DANHOF.
INNOVATING
ENTREPRENEUR
IMITATIVE
ENTREPRENEUR
FABIAN
ENTREPRENEUR
DRONE
ENTREPRENEUR

8. • (B)BY ARTHUR H. COLE
EMPRICAL
ENTREPRENEUR
RATIONAL
ENTREPRENEUR
COGNITIVE
ENTREPRENEUR

9. Farmer as an
enterpreneur

10. “People don’t come all the way out here to
get cheap food. They come because it’s
fun and the berries are absolutely
fresh.”
-- Earnie Bohner, Persimmon Hill Berry
Farm

11. AGRIPRENEURSHIP
• THE RISING SUN IN AGRICULTURE……

12. AGRIPRENEURSHIP IN
Organic farming
• The importance of organic farming is
growing very fast particularly in
international market.
• This sector provides great business
opportunities to agro-based entrepreneur.
• Area under organic farming is increasing
but unable to meet the demand of organic
produce.

13. AGRIPRENEURSHIP IN
Food preservation, processing and
packaging
• Large proportion of agricultural produce is wastage due to
improper storage and warehousing, lack of transportation
and food processing facilities.
• There is a significant shift in consumer food preference
towards processed food products.
• Entrepreneurs can add value with proper management
and marketing initiatives.
• The processed food market opens a great potential for
entrepreneurs be it fast food, packaged food or organic
food.

14. AGRIPRENEURSHIP IN
Floriculture
• Floriculture is a very lucrative sector.
• India's share in world trade of floriculture is
just 0.18 per cent.
• This is a huge market to be tapped considering
the rising demand for fresh flowers

15. AGRIPRENEURSHIP IN
Production of agro-inputs:
• Farmers can start entrepreneurial activities in
the production of seed, organic fertilizers and
pesticides.

16. ENTERPRENEUR VS ENTERPRENEURSHIP
ENTERPRENEUR ENTERPRENEURSHIP
person process
visualiser vision
organiser organisation
Decision maker Decision making
innovator innovation
Risk bearer Risk bearing
motivator motivation
creator creation
leader leadership
manager management
initiator initiation
planner planning
technician technology
communicator communication
administrator administration

17. Entrepreneur Manager Leader
Innovates Administers Innovates
Creates Maintains Develops
Sees
opportunities
See problems Sees the future
Asks how and
when
Asks how and
when
Asks what and
why
Makes it happen Does things
right
Uses influence
Builds the team Relies on control Inspires trust
..

18. AND BE AN ENTTREPRENEUR 

19. REFRENCES
BOOK SOURCE
1. Anil kumar, s.c. poornima, mini k. abraham.ENTREPRENEURSHIP DEVELOPMENT
2. Dr.B.S. hansra. Dr. V.K. Bharti HANDBOOK OF AGRICULTURAL EXTENSION
INTERNET SOURCE
1) http://en.wikipedia.org/wiki/Entrepreneurship#History
2)
3) http://www.slideshare.net/Isteaq/a-brief-history-of-entrepreneurship
4)
5) http://www.inc.com/drew-hendricks/5-characteristics-successful-entrepreneurs-
have-in-common.html
6)
7) http://businesscasestudies.co.uk/iet/entrepreneurship-in-engineering/starting-
up-a-business.html#axzz3RMCasP4C
8)
9) https://www.google.co.in/?gws_rd=ssl#safe=off&q=entrepreneurship+developm
ent+s+chand