SlideShare una empresa de Scribd logo
1 de 31
THE GLIMMERZ LIMITEDREFRESH JUICE“THE TASTE YOU DESIRE”2010RANA IMRANCEO4/30/2010<br />  SUPERIOR UNIVERSITY LAHORE<br />Project Name:      Marketing Plan for new product launch<br />Presented To:     Sir Kashif Mahmood<br />Group Name :           The Stallionz<br />Leader Name & Id:    Imran Shoukat  MBP 11081<br />Members Name & Id: Muhammad Arslan Dilawar MBP 11047<br />Abuzer Shabbir MBP 11014<br />Hassan Raza MBP 11082<br />Muhammad  Kashif Munir MBP 11026<br />Company Name:          The Glimmers Limited.<br />Company Logo: <br />             <br />Product Name: <br />                                             <br />Contents of Marketing Plan<br />Part 1: Executive Summary<br />Part 2: Purpose and Mission <br />Part 3: Situational Analysis <br />,[object Object]
Distribution Analysis
Competitor Analysis
Financial Analysis
Other Analysis Part 4: Strategy and Objectives <br />Marketing Strategy <br />Marketing Objectives <br />Part 5: Tactical Programs <br />Markets <br />Product <br />Promotion <br />Distribution <br />Pricing <br />Others <br />Part 6: Budgets, Performance Analysis, Implementation <br />,[object Object]
Implementation Part 7: Additional Considerations <br />Executive Summary<br />This report explains the marketing plan for launching a fresh Juice named “Refresh”. This product has been made by the Glimmers Limited. And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution.<br />This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers.<br />For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product.<br />Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person.<br />We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. <br />We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly.<br />Introduction to the Glimmers Limited<br />Company’s Vision Statement:<br />    “Be the global leader in customer value”.<br />Company’s Mission Statement:<br />“To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”<br />The Glimmer’s Business in Lahore<br />The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore.<br />The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of quot;
Goods Manufacturing Practicesquot;
.<br />Introduction to Refresh<br />People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work.<br />It contains vitamins and proteins which is a useful energy source. Vitamins give freshness and proteins are the energy cells that recharge the human body so that they work at their maximum.<br />The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy drink that makes them re-energize so they may be able to perform better again and feel refresh.<br /> Slogan:<br />“The taste u desire”<br />                <br />Ingredients are:<br />,[object Object]
Sugar
Citric Acid
Stabilizer
Ascorbic Acid
Preservative
Artificial Flavor
Beta Caroten  Objectives:<br />                  <br />,[object Object]
To increase the length of product line i.e. ( Five )
To increase profits
To satisfy the customers better
To face strong competitors  and                <br />          <br /> Current Market Situation<br />Refresh is a fresh juice product that is going to introduce in the Lahore domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families<br />The prices of the refresh are moderate, because it is for everyone in the society. <br />Market Demographics:<br />The customer of the Refresh consists of following:<br />Geographic’s:<br />The refresh geographic target area is currently Lahore. We are supplying our product to all area of the Lahore. We have further divided the areas of Lahore into 4 zones.<br />,[object Object]
B zone includes upper Mall, Wahdat road, model town
C zone includes lower mall, Allama Iqbal Town,  Sabzazar Scheme
D zone includes Multan road , Sakeem mor, Allama Iqbal town b.Demographics:<br />There is an almost equal ratio between male and female and also kids.<br /> We are focusing:<br />,[object Object]
Youngsters
Mature
Old age personsOur Competitors<br />The Refresh is currently facing a very competitive environment. Because the competitors of the Refresh are:-<br />Shezan<br />Country<br />Nestle<br />Sunfresh<br />Benz <br />Product Review:<br />      <br />            The Refresh is available in 250ml size and available in different Flavors like:<br />Mango<br />Apple<br />Pineapple<br />Orange<br />Mix-fruit<br />.<br />Competitive Review<br />“Refresh” Competitors:<br />The competitors of “Refresh” juice are more than 10.  NESTLE & SHEZAN is leading market right now and other companies are far away from it. NESTLE & SHEZAN has loyal customers over the years because it is very old company and customers are aware of its merits & demerits. The company’s first purpose is to compete NESTLE and other juices which have large market share.<br />The main competitors are   & <br />Product:<br />    Shezan juice is a product by Shezan International Ltd.<br />Qualities of Shezan:<br />,[object Object]
Large range of flavors
Standardized and attractive packing
Large promotion and market coverage
Available in Various weights packing.Price:<br />             Minimum price of juice is 12 R.s <br />Place:<br />Shezan has a large market share in Pakistan.<br />Sales:<br />                                    Sales 2009                      2,728,709,000(Year Ending Jan 2010).<br />Promotion:<br />They promote this product through <br />,[object Object]
Print Media
FM Radio stations
Wall Chalking Product:<br />         Nestle beverages is a product by Nestle International.<br />Qualities of Nestle:<br />,[object Object]
Large range of flavors

Más contenido relacionado

La actualidad más candente

Complete marketing report on gourmet company, pakistan
Complete marketing report on gourmet company, pakistanComplete marketing report on gourmet company, pakistan
Complete marketing report on gourmet company, pakistanAbdullah Khosa
 
Gourmet Sweets Baker - Final Report - Marketing - 2017
Gourmet Sweets Baker - Final Report - Marketing - 2017Gourmet Sweets Baker - Final Report - Marketing - 2017
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
 
National foods ltd.
National foods ltd.National foods ltd.
National foods ltd.Zain Shah
 
Shan Foods - A Strategic Success
Shan Foods - A Strategic SuccessShan Foods - A Strategic Success
Shan Foods - A Strategic SuccessNabiha Zeeshan
 
Strategic Analysis of Shan Food Industries
Strategic Analysis of Shan Food IndustriesStrategic Analysis of Shan Food Industries
Strategic Analysis of Shan Food IndustriesAbubakr Naushahi
 
Business plan of gourmet
Business plan of gourmetBusiness plan of gourmet
Business plan of gourmetNafeesa Naeem
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice productRakeeb Ashraf
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new productbilal khan
 
Launching a new product in market
Launching a new product in marketLaunching a new product in market
Launching a new product in market113068
 
Marketing product launch on orange juice
Marketing product launch on orange juice Marketing product launch on orange juice
Marketing product launch on orange juice Ihsan Ullah Khan
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mixqazalgill
 
National foods
National foodsNational foods
National foodsmimranch
 
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSLAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSSadman_Sakib
 
Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Er Devi Lal
 

La actualidad más candente (20)

National foods
National foodsNational foods
National foods
 
Complete marketing report on gourmet company, pakistan
Complete marketing report on gourmet company, pakistanComplete marketing report on gourmet company, pakistan
Complete marketing report on gourmet company, pakistan
 
Gourmet Sweets Baker - Final Report - Marketing - 2017
Gourmet Sweets Baker - Final Report - Marketing - 2017Gourmet Sweets Baker - Final Report - Marketing - 2017
Gourmet Sweets Baker - Final Report - Marketing - 2017
 
National foods ltd.
National foods ltd.National foods ltd.
National foods ltd.
 
Project bcrws 1-
Project bcrws  1-Project bcrws  1-
Project bcrws 1-
 
Shan Foods - A Strategic Success
Shan Foods - A Strategic SuccessShan Foods - A Strategic Success
Shan Foods - A Strategic Success
 
Strategic Analysis of Shan Food Industries
Strategic Analysis of Shan Food IndustriesStrategic Analysis of Shan Food Industries
Strategic Analysis of Shan Food Industries
 
Launching a new Product
Launching a new Product Launching a new Product
Launching a new Product
 
Business plan of gourmet
Business plan of gourmetBusiness plan of gourmet
Business plan of gourmet
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice product
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new product
 
Launching a new product in market
Launching a new product in marketLaunching a new product in market
Launching a new product in market
 
Snack Launch
Snack LaunchSnack Launch
Snack Launch
 
Shan foods
Shan foodsShan foods
Shan foods
 
National foods markeying mix
National foods markeying mixNational foods markeying mix
National foods markeying mix
 
Marketing product launch on orange juice
Marketing product launch on orange juice Marketing product launch on orange juice
Marketing product launch on orange juice
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mix
 
National foods
National foodsNational foods
National foods
 
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSLAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELS
 
Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01
 

Destacado

Marketing plan project (final)
Marketing plan project (final)Marketing plan project (final)
Marketing plan project (final)Tagaris Cheikh Ali
 
Sample Marketing Plan
Sample Marketing PlanSample Marketing Plan
Sample Marketing PlanLee Rendleman
 
Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductAygun Suleymanova
 
Marketing Plan Template - Small Business
Marketing Plan Template - Small BusinessMarketing Plan Template - Small Business
Marketing Plan Template - Small BusinessChris R. Keller
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 
Calavenna Juices International Marketing Plan
Calavenna Juices International Marketing PlanCalavenna Juices International Marketing Plan
Calavenna Juices International Marketing PlanErica Swallow
 
Competitive &industry Analysis of Amazon in Pakistan
Competitive &industry Analysis of Amazon in PakistanCompetitive &industry Analysis of Amazon in Pakistan
Competitive &industry Analysis of Amazon in PakistanMuhammad Khan
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentationsunthari
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing PlanNCVPS
 
Strategic Marketing Overview
Strategic Marketing OverviewStrategic Marketing Overview
Strategic Marketing Overviewkthomas2223
 
Chittoori meha marketing_plan
Chittoori meha marketing_planChittoori meha marketing_plan
Chittoori meha marketing_planMeha C
 
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG Mỹ
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG MỹCUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG Mỹ
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG MỹNguyễn Ngọc Hải
 
Toshiba marketing project
Toshiba marketing projectToshiba marketing project
Toshiba marketing projectMohamed Osman
 
OPFoods Food Delivery App
OPFoods Food Delivery AppOPFoods Food Delivery App
OPFoods Food Delivery AppAdhirath Kabra
 
Devin's Food Delivery Marketing Plan
Devin's Food Delivery Marketing PlanDevin's Food Delivery Marketing Plan
Devin's Food Delivery Marketing PlanDevin Canterbury
 

Destacado (20)

Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Marketing plan project (final)
Marketing plan project (final)Marketing plan project (final)
Marketing plan project (final)
 
Sample Marketing Plan
Sample Marketing PlanSample Marketing Plan
Sample Marketing Plan
 
Marketing Plan: New Company, New Product
Marketing Plan: New Company, New ProductMarketing Plan: New Company, New Product
Marketing Plan: New Company, New Product
 
Marketing Plan Template - Small Business
Marketing Plan Template - Small BusinessMarketing Plan Template - Small Business
Marketing Plan Template - Small Business
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Marketing planning
Marketing planningMarketing planning
Marketing planning
 
Calavenna Juices International Marketing Plan
Calavenna Juices International Marketing PlanCalavenna Juices International Marketing Plan
Calavenna Juices International Marketing Plan
 
Competitive &industry Analysis of Amazon in Pakistan
Competitive &industry Analysis of Amazon in PakistanCompetitive &industry Analysis of Amazon in Pakistan
Competitive &industry Analysis of Amazon in Pakistan
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
 
Final project marketing
Final project marketingFinal project marketing
Final project marketing
 
Nestle juices-project
Nestle juices-projectNestle juices-project
Nestle juices-project
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
 
Strategic Marketing Overview
Strategic Marketing OverviewStrategic Marketing Overview
Strategic Marketing Overview
 
Chittoori meha marketing_plan
Chittoori meha marketing_planChittoori meha marketing_plan
Chittoori meha marketing_plan
 
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG Mỹ
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG MỹCUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG Mỹ
CUỘC CHIẾN CẠNH TRANH CỦA PEPSI-COLA TRÊN THỊ TRƯỜNG Mỹ
 
Toshiba marketing project
Toshiba marketing projectToshiba marketing project
Toshiba marketing project
 
OPFoods Food Delivery App
OPFoods Food Delivery AppOPFoods Food Delivery App
OPFoods Food Delivery App
 
Devin's Food Delivery Marketing Plan
Devin's Food Delivery Marketing PlanDevin's Food Delivery Marketing Plan
Devin's Food Delivery Marketing Plan
 

Similar a Marketing Plan

Report on launching of new product
Report on launching of new productReport on launching of new product
Report on launching of new productFaiza Javaid
 
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...harsh5907
 
Report on launching of new product rough
Report on launching of new product roughReport on launching of new product rough
Report on launching of new product roughJunaid Ahmad
 
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3Umair Khan
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft"  JUICE projectprinciple of marketing "Bara sAft"  JUICE project
principle of marketing "Bara sAft" JUICE projectchfahdi
 
New Product Marketing
New Product MarketingNew Product Marketing
New Product Marketingraphay121
 
New Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyNew Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyChoudhry Asad
 
Develop a project proposal for a new product
Develop a project proposal for a new productDevelop a project proposal for a new product
Develop a project proposal for a new productJahangirnagar University
 
Ritesh final ppt
Ritesh final pptRitesh final ppt
Ritesh final pptRj Shah
 
Gourmet Foods Final Report - Marketing - 2017
Gourmet Foods Final Report - Marketing - 2017Gourmet Foods Final Report - Marketing - 2017
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
 
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION  AND  MARKETING STRATEGY  OF  PRAN-RFLVISION, MISSION  AND  MARKETING STRATEGY  OF  PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFLAbdullah Al Kawser
 
coca cola markting project
coca cola markting projectcoca cola markting project
coca cola markting projectAqsa Nawab
 
12Business Name Fruitfit CompanyThe name of.docx
12Business Name Fruitfit CompanyThe name of.docx12Business Name Fruitfit CompanyThe name of.docx
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
 
Buisness plan Cool And Cane
Buisness plan Cool And CaneBuisness plan Cool And Cane
Buisness plan Cool And CaneAwais Tahir
 
SWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESyed Galib
 

Similar a Marketing Plan (20)

Report On launching new product
Report On launching new productReport On launching new product
Report On launching new product
 
Report on launching of new product
Report on launching of new productReport on launching of new product
Report on launching of new product
 
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
izzeenergyjuicemarketplanpresentationbyumairkhanbba3-141110010134-conversion-...
 
Report on launching of new product rough
Report on launching of new product roughReport on launching of new product rough
Report on launching of new product rough
 
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft"  JUICE projectprinciple of marketing "Bara sAft"  JUICE project
principle of marketing "Bara sAft" JUICE project
 
Project ! (1)22 (1)
Project ! (1)22 (1)Project ! (1)22 (1)
Project ! (1)22 (1)
 
Project ! (1)22 (1)
Project ! (1)22 (1)Project ! (1)22 (1)
Project ! (1)22 (1)
 
New Product Marketing
New Product MarketingNew Product Marketing
New Product Marketing
 
New Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal CompanyNew Product Launching Project On Al-Halal Company
New Product Launching Project On Al-Halal Company
 
Develop a project proposal for a new product
Develop a project proposal for a new productDevelop a project proposal for a new product
Develop a project proposal for a new product
 
Ritesh final ppt
Ritesh final pptRitesh final ppt
Ritesh final ppt
 
Gourmet Foods Final Report - Marketing - 2017
Gourmet Foods Final Report - Marketing - 2017Gourmet Foods Final Report - Marketing - 2017
Gourmet Foods Final Report - Marketing - 2017
 
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
VISION, MISSION  AND  MARKETING STRATEGY  OF  PRAN-RFLVISION, MISSION  AND  MARKETING STRATEGY  OF  PRAN-RFL
VISION, MISSION AND MARKETING STRATEGY OF PRAN-RFL
 
coca cola markting project
coca cola markting projectcoca cola markting project
coca cola markting project
 
12Business Name Fruitfit CompanyThe name of.docx
12Business Name Fruitfit CompanyThe name of.docx12Business Name Fruitfit CompanyThe name of.docx
12Business Name Fruitfit CompanyThe name of.docx
 
Buisness plan Cool And Cane
Buisness plan Cool And CaneBuisness plan Cool And Cane
Buisness plan Cool And Cane
 
Npd
NpdNpd
Npd
 
PRAN
PRANPRAN
PRAN
 
SWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICESWIFT SUGAR CANE JUICE
SWIFT SUGAR CANE JUICE
 

Último

Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 

Último (20)

Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 

Marketing Plan

  • 1.
  • 5.
  • 6.
  • 13.
  • 14. To increase the length of product line i.e. ( Five )
  • 16. To satisfy the customers better
  • 17.
  • 18. B zone includes upper Mall, Wahdat road, model town
  • 19. C zone includes lower mall, Allama Iqbal Town,  Sabzazar Scheme
  • 20.
  • 23.
  • 24. Large range of flavors
  • 26. Large promotion and market coverage
  • 27.
  • 30.
  • 31. Large range of flavors
  • 32.
  • 34. Specialists available for specialized jobs and tasks
  • 38. Targeted to low and middle class people.
  • 40.
  • 44.
  • 45. Acquiring the newer technology & techniques.
  • 46. Market is very big & attractive.
  • 47. Take-over of the distributor
  • 48.
  • 49. New entrance from the exiting competitors
  • 54.
  • 55. Age
  • 65. We will target the following customers:
  • 66. Kids
  • 69.
  • 71.
  • 77.
  • 78. Electricity Rs.2
  • 82. Profit Rs.3
  • 83. Total Price Rs.15
  • 84.
  • 85. Purchase ten juice packs and get one pack free.
  • 86. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:
  • 89. Rs.5000Place:<br />Distributors Review<br />To assure the availability of its product “Refresh” juice has established effective network of registered dealers. The main target of these juices is Lahore.<br />MANUFACTURERDISTRIBUTORRETAILERCONSUMER<br />The end consumer would then purchase “Refresh” from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that “Refresh” will be made available all over Lahore.<br />Budgeting:<br />Sr. NoDescriptionAmount1Cost of land250,00,0002Raw material5,00,00003Stationery50,0004Office expenses1,00,0005Furniture5,00,0006Staff salaries50,0007Freight inward charges 60,0008Repair & Maintenance150,0009Research & Development 90,00010Technology10,00,00011Marketing Media Expenses6,648,630Total38,648,630<br />Controls:<br />This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected.<br />Three main functions are performed under this element of planning that is:<br />Measuring<br />Comparing<br />Correcting<br />Measuring:<br />We can check our marketing condition through measuring in which different types of tasks may be performed like<br />Surveys<br />Survey for The Future:<br />In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not.<br />Comparing:<br />In controlling process we compare our product with our standards<br />Correcting:<br />If any problem occurs then correcting process will take place in which we found that from where the problem will arises.<br />Marketing Organization:<br />Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts.<br />Action Programs:<br />The “REFRESH” will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives.<br />May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. <br />June We will start an integrated print/displays/television campaign. The campaign will show how many features the “REFRESH” have for users to reenergize them. <br />July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales.<br />August We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice.<br />Story Board<br />SceneDialoguePictorial View1The boys are doing dancing practice on like I love u (song)2Boys thak gay or aram se beth gay side pe.3Itny main un ka aik or dost aya jo k bht chill mood main tha.or us ne kaha guys waz up!!4Sab boly yar hum thak gay hain bht..un k friend ne kaha k chill yar refresh raha kro meri tara.5Tum kesy refresh rhty ho her time6Friend says yar main refresh jo peta hun7Refresh !! hain ye kia hai.8Ye enrgy juice hai jo bandy ko refresh kr deta hai like me9Wo apny bag main se juice niklta hai or apny dost ko deta hai wo pee kr kehta hai really yar its awesome10Friend kahy ga ap b zror try kijye ga…..Refresh“the taste u desire”<br />References:<br />Philip Kotler (Principle Of Marketing)<br />Journal of Marketing <br />Journal of Advertisement<br />Websites:<br />www.mickinsey.com<br />www.wikipedia.com<br />www.Nestle.Com <br />www.Angrofoods.com<br />www.shezan.com<br />www.marketing.com<br />