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Coca Cola Presentation
       COCA COLA,[object Object]
PRESENTATION ON,[object Object]
THE COCA COLA COMPANY,[object Object]
HISTORY OF COCA COLA,[object Object],BIRTH OF A REFRESHING IDEA:,[object Object],Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.,[object Object],Frank M. Robbinson – the Trademark “COCA COLA”,[object Object],Sales: 9 drinks per day,[object Object]
The Candler Era            ,[object Object],[object Object]
 1892 - Georgia Corporation named “The Coca-Cola Company”.
1895 – “Coca-Cola” is now drunk in every state and territory of United States.,[object Object]
Earnest Woodruff,[object Object],1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.,[object Object],500,000 shares of its common stock were sold publicly for $40 per share.,[object Object],1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.,[object Object],His management established quality standards for every phase of the bottling operation.,[object Object],By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.,[object Object]
Olympics 1928,[object Object],1928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.,[object Object]
1941 Unites States War and a symbol of friendship:,[object Object],1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.,[object Object],More than 5 billion bottles were consumed by military service personnel during the war.,[object Object],As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment,[object Object]
Our  Mission,[object Object],[object Object]
To create value and make a difference.
To refresh the world...,[object Object]
VALUES,[object Object],Our values serve as a compass for our actions and describe how we behave in the world. ,[object Object],Leadership: The courage to shape a better future,[object Object],Collaboration: Leverage collective genius,[object Object],Integrity: Be real,[object Object],Accountability: If it is to be, it's up to me,[object Object],Passion: Committed in heart and mind ,[object Object],Diversity: As inclusive as our brands,[object Object],Quality: What we do, we do well.,[object Object]
              MAIN BOARD ,[object Object],MUHTAR KENT,[object Object],Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.,[object Object]
HIERARCHY,[object Object]
BRAND PORTFOLIO,[object Object],SOFT DRINKS:,[object Object]
ENERGY DRINKS,[object Object]
JUICES:,[object Object],SPORTS DRINKS:,[object Object]
Tea and Coffee:,[object Object],WATER,[object Object]
OTHER DRINKS,[object Object]
MANAGEMENT PROCESS,[object Object],PLANNING:,[object Object],“Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”.,[object Object],   Joel Ross and Michael Kami) ,[object Object]
Strategic Goals:,[object Object],To continue to be an organization providing the quality products to the valuable customers.,[object Object], To select and retain the professional people for the organization.,[object Object], To project an outstanding corporate image.,[object Object],To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.,[object Object]
Tactical Goals:,[object Object], To increase the revenues by 20% as compared to last year.,[object Object], To increase the total retail customers by around 10%.,[object Object], To increase the market share by 5%.,[object Object], To reactivate the discontinued customers by 30%.,[object Object]
Operational Goals:,[object Object],To find new customers,,[object Object], To retain existing ones,,[object Object], To bring back the discontinued accounts.,[object Object]
Organizing:,[object Object],[object Object],Human Resource,[object Object],Financial Department,[object Object],Sales and Administrative Department,[object Object],Production Department,[object Object],[object Object]
Equalizing Authority & Responsibility
Staff Positioning,[object Object]
Motivation
Managing Conflict
Communication Skills
ControllingMeasuring,[object Object],Comparing,[object Object],Correcting,[object Object],Sales Person Reporting System,[object Object],Sales Person Evaluation System,[object Object]
CHALLENGES & ISSUES,[object Object],Acidity and tooth decay,[object Object],High fructose corn syrup,[object Object],Environmental issues,[object Object],Water use,[object Object],Israel and the Middle East controversies,[object Object]
Competitors,[object Object],[object Object]
SHEZAN
AMRIT COLA
NESTLE

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Coca Cola Presentation