3. The Indian markets account for about 1% of the world’s
consumption of optical products.
In India, there are millions of people suffering from
eye disorders and vision impairment and need
treatment.
The country also has the highest number of cataract
patients. There are many children suffering from
blindness and all that they need is eye care.
4. There has been a noticeable shift in consumer
purchases for eyewear from form and function to form
and fashion.
Focus of Domestic Manufacturers is to produce
sophisticated, high quality & elegant eyewear by
making use of hi-tech materials combined with
aesthetic designs and master craftsmanship.
8. Branded showroom:
There are various speciality stores owned by various
brands like: Titan Eye Plus+, Prada , Armani , etc.
These branded stores are generally found in urban
areas and metro cities.
Other than these branded stores there are various
small retailers available in urban as well as rural areas.
There are various eyewear brands who sell there
products in malls and other optical stores.
9. Online Formats:
There are many online stores available where we can
find eyewears
Eg: LensKart.com , smartbuyglasses.com ,
fashionnyou.com , etc.
11. ABC analysis helps to exercise selective control when
confronted with large number of items it rationalizes
the number of orders, items and reduce the inventory.
It classifies products in three groups:
A item : High cost and/or complex parts- requires most
management attention.
B item: Medium cost and/or medium complexity-
requires more management attention.
C item : Low cost low complexity- requires least
management attention.
13. ABC analysis in optical industry using different kinds of
lenses
Item Name Monthl
y
Deman
d
Unit
Price (₹)
Monthly
Revenue
(₹)
Monthly
Revenue
(₹)
Percentag
e
Monthly
Revenue
(₹)
Cumulativ
e %
Categor
y
Transition
lens
07 3000 21000 18.51 18.51 A
UV
protection
11 1800 19800 17.45 35.96 A
Hi-index 10 1750 17500 15.42 51.42 A
Scratch
resistant
20 850 17000 14.98 66.36 A
Polarized 20 800 16000 14.10 80.46 B
Anti
reflective
lens
08 1600 12800 11.28 91.74 B
Aspheric lens 08 1050 7350 06.47 98.24 C
Photochromi
c
05 400 2000 01.76 100 C
15. Bausch and Lomb uses a variety of method for
promotion.
Commercial ads are extensively used for the
promotional activities.
Extensive use of social media which include you tube,
Twitter and Flickr.
Idea is to increase the customer base and enhance
customer loyalty.
16. To ignite the blogosphere buzz, Bausch and Lomb
multi focal brand ambassador started conversation on
more than 500 blogs.
It successfully utilized Twitter to drive the traffic to
Bausch and Lomb multi-focal
website(www.goodbyereaders.com).
It also aggressively promoted educational videos on
the you tube and promoted three lenses on
Squidoo.com.
17. Acuvue wink campaign programme was a major
success in raising the awareness level among the
customer.
Insight for the execution was that the inferior lens can
cause unintentional winking.
However, with the Acuvue 1 day moist contact lens,
one can intentionally wink at whatever one like.
‘Acuvue wink’ was the first branded Facebook
application to be launched from Australia.
18. The campaign performed extremely well. At the height
of the campaign nearly 10,000 campaign were winking
on a daily basis.
The volume sale of Acuvue 1 day moist contact lenses
increased by a massive 17% and value sales by 18% over
the previous quarter.
The online only campaign also enabled the brand to
reach its highest awareness levels ever.
21. Indian eyewear market is growing with a CAGR of
30%.
It is likely to reach Rs.43,000 crores by the end of
2015.
Global eyewear industry is growing at a CAGR of
20%.
Currently it is poised at Rs. 4.5 lakh crores with an
estimate to reach Rs. 7.5 lakh crores by the end of 2015.
22.
23. The contact lenses market in India is growing at CAGR of
about 25 per cent.
As per an industry estimate, sales of disposable contacts is
rising at about 30 per cent.
In the sunglasses market, premium sunglasses sales are
growing at 40% and account for 30% of the overall sunglasses
market.
24. Ever changing consumer preferences.
Rising per-capita income.
Growing awareness amid consumers.
Eyewear becoming more of a fashion accessory and a lifestyle
product.
Long working hours.
25. “They hardly spend Rs. 800-900 while purchasing
prescription spectacles,” said Alexander. “But things are fast
changing and we plan to reach 300 million middle class Indians
in the next three-five years.”
“Prices are still high as far as global brands are concerned. We
need domestic brands to come in, which may result in bringing
prices down,” Arvind Singhal, chairman of retail consultancy
Technopak Advisors said.
26. Dr. Brien Holden, CEO of Brien Holden Vision Institute,
Australia, has now set his sight on helping millions of Indians
who suffer from eye ailments and conditions which can be
corrected.
He has joined hands with L V Prasad Eye Institute and
opened Indian Vision Institute at Hyderabad.
27. There is huge scope for growth and development of eyewear
industry as about 30 per cent of India’s population is suffering
from one or the other eye ailments reflecting to the large
untapped potential in Indian eyewear market.
It is anticipated that the impact of the WTO regime will result
in the flow of a larger variety of brands through formal channels
in the near future.
It is also expected that duties will get lower over the next few
years facilitating entry and variety.
