17. Ways of thinking Empathisers Systemisers Outward focus Holistic perception Intuitive Depth and detail Make things work through relationships Innate interest: People Expressive Operate out of collective concerns Seek shared perspectives Thrive on collaboration Focussed perspective Linear and logical Analytical Working out how things work in order to predict outcomes Innate interest: Things Self sufficient Focus on personal goals Feel comfortable in hierarchies (systems) Thrive on competition Ways of behaving
18.
19. +1 +2 +3 0 +1 +2 +3 -3 -3 -2 -2 -1 -1 Systemising Empathising Type B Type S Type E
20. Why are women more likely to be empathisers? The science of femininity
21. Advances in medical technologies Preparedness by scientists to interrogate accepted wisdoms about human nature 3 recent dramatic revelations about the nature of femininity
30. Two Worldviews Solves problems by Makes decision with Focus in relationships Analysis Argument Prioritising Competitive impulses to achieve control Relative position in hierarchy Linear, logical, Single-lined information Collaborating Co operating Talking What is shared with others Empathetic Systematic Motivated by Creating safe havens (devoid of risk) Deep, detailed, rational and non rational information
31. Two Worldviews Solves problems by Makes decision with Focus in relationships Analysis Argument Prioritising Competitive impulses to achieve control Relative position in hierarchy Linear, logical, Single-lined information Collaborating Co operating Talking What is shared with others Women Business Motivated by Creating safe havens (devoid of risk) Deep, detailed, rational and non rational information
36. And they seek to impress with shows of strength… The Worlds Favourite Airline The Drive of your Life The Ultimate Driving Machine Probably the best lager in the world The Best a Man Can Get The World’s Local Bank The Car in front is a Toyota
37. All of which is highly motivating for the systematic audience
38. But when targeting empathisers, systematic organisations expose a limited feel for empathisers’ motivations
48. Connecting Code The need to tend and befriend under stress. The impulse to create communities to create safe havens.
49.
50. A New Worldview For Business Analysis Argument Prioritising Competitive impulses to achieve control Relative position in hierarchy Linear, logical, Single-lined information Collaborating Co operating Talking What is shared with others Empathetic Systematic Creating safe havens (devoid of risk) Deep, detailed, rational and non rational information Motivated by Solves problems by Focus in relationships Makes decisions by