Copywriting for Beginners. Do you have a website that is not converting visitors into customers or even worse results in high bounce rates (people quickly leaving your site)? Then your writing could be at fault. Copywriting 101 is an introduction to writing for your website designed with the beginner in mind. http://www.yourinternetmarketingguide.com

1. Copywriting 101
By Anne Perez
Your Internet Marketing Guide

2. Want to Sell More, But Hate Hype?
• “Discover How to Write Sales-Producing Copy
that Creates More Satisfied Customers Who
Will Buy from You Over and Over Again”

3. What is Copywriting
Copywriting is the art of writing persuasive text.
It is a special type of writing used to
persuade, motivate and sell.

4. Why Do You Need Copywriting?
• Copywriting is what you use to get your
customers and potential customers to take a
particular action. For example:
• Place an order
• Sign up for your mailing list
• Refer a friend to your business

5. Why Do You Need Copywriting?
• When people visit your website, you aren’t
there to answer their questions or to convince
them how great your product is. Your words
need to do that for you. In other words, you
need effective copywriting

6. Headlines
• All good copy has an attention-getting
headline
• A clear, benefit-oriented headline can help
you do this.
• Be Specific

7. Good Headline Example 1
“Who Else Wants to ___ "
• This is an easy way to start; relate to your
audience.
• An example: “Who Else Wants to Save Up to
50% on Their Phone Bill? Try Our Rates
Calculator to Find the Best Deals on Long
Distance. “

8. Good Headlines Example 2
“How __ Made me __ and It Can Help You Too”
• An example: “How X-Brand Weight-Loss Shake
Made Me Lose 37 Pounds in 7 Weeks”

9. Good Headlines Example 3
“The Secrets to____”
Everybody loves secrets…tell them about yours.
An example: “The Secrets to Rekindling the
Romance with Your Husband”

10. Subheadlines
• Sub-headlines are additional headlines in your
sales copy
• Subheadlines help break up your copy to make
it easier to read.
• Use sub-headlines to draw attention to
important sections of your copy every couple
of paragraphs

11. Good Subheadlines Examples
• Here’s What’s Included in Your Free
Subscription to XXXXX
• Claim Your Free Subscription by Completing
the Simple Form Below

12. Use Testimonials
• A testimonial is positive feedback from
someone who has used your products or
services
• A testimonial should include concrete and
believable detail
– information about how your customer used the
product and the specific results she achieved.
– information about the testimonial provider

13. Create a Call-to-action:
• Your call-to-action is what you ask you reader
to do once they read your promotional copy
Examples
– Click a link to place an order
– Call a 1-800 number to place an order
– Call a number to hear a recorded message
– Fill in a form to enter a sweepstakes
– Enter a name and email address to subscribe

14. Make an Offer
An offer is simply what you are selling/giving to
your readers
Examples
• Your product or service
• A Free Subscription

15. Tips for Writing Great Copy
• Speak to Your Audience
• Avoid Excessive Adjectives
• Be Specific
• Don’t Worry So Much about Grammar
• Keep it Simple
• Be Succinct & Edit
• Create a Sense of Urgency to Buy Now
• Include a Call to Action

16. For More Copywriting Tips and
Strategies
visit
http://www.yourinternetmarketingguide/copywriting
Anne Perez
Your Internet Marketing Guide