Business Model for Companies & Personal Life http://anggriawan.web.id/2014/02/business-model.html References: - "Business Model Generation" by Alexander Osterwalder & Yves Pigneur - "Business Model You" by Timothy Clark

1. BUSINESS MODEL
@anggriawan, kaist mba, 2014

2. BUSINESS MODEL
A business model describes the rationale of how an
organization creates, delivers, and captures value.
INFRASTRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
OFFER
CUSTOMER
RELATIONSHIP
VALUE
PROPOSITION
KEY
RESOURCES
COST
STRUCTURE
TARGET
CUSTOMER
CHANNELS
FINANCE
CUSTOMERS
REVENUE
STREAMS

3. Value Propositions
Key Activities
Customer Relationships
Key Partners
Customers
Key Resources
Cost Structure
Channels
Revenue Streams

4. Customers
CUSTOMERS
- For whom are we creating value?
- Who are our most important customers?

5. Value Propositions
VALUE PROPOSITIONS
- What value do we deliver to the customer?
- Which one of our customer’s problems are we helping to solve?
- What bundles of products and services are we offering to each customer segments?

6. CHANNELS
- Through which Channels do our customers want to be reached
- How are we reaching them now?
- How are we integrating them with customer routines:
awareness, evaluation, purchase, delivery, after sales?
Channels

7. Customer Relationships
CUSTOMER RELATIONSHIPS
- What type of relationship does each of our customers expect
us to establish and maintain with them?
- How costly are they?

8. REVENUE STREAMS
- For what value are our customers really willing to pay?
- How are they currently paying? How would they prefer to pay?
- Fixed pricing / dynamic pricing?
Revenue Streams

9. KEY RESOURCES
- What Key Resources do our Value Propositions require?
- Physical? Intellectual? Human? Financial?
Key Resources

10. Key Activities
KEY ACTIVITIES
- What Key Activities do our Value Propositions require?
- Production? Problem solving? Platform/Network?

11. Key Partners
KEY PARTNERS
- Who are our Key Partners?
- Who are our key suppliers?
- Which Key Resources are we acquiring from partners?
- Which Key Activities do partners perform?

12. COST STRUCTURE
- What are the most important costs inherent in our business model?
- Is our business model cost-driven or value-driven?
Cost Structure

13. Example: Amazon.com
Key Partners
Key Activities
Value Proposition
Fulfillment
Logistics Partners
Customer Relationship
Customized Online
Profile &
Recommendations
Development &
Maintenance
Key Resources
Online Retail Shop
Channels
IT Infrastr ucture &
Software Platform
Amazon.com
( overseas sites)
Global Fulfillment
Infrastr ucture
Affiliates
Affiliates
Cost Structure
Marketing
Technology
Customers
Content
Fulfillment
Revenue Streams
Staff Salaries
Sales Margin
Global Consumer
Market

14. BUSINESS MODEL YOU
Describes the rationale of how you create, deliver, and capture value.

15. Value Propositions
Key Activities
Customer Relationships
Key Partners
Customers
Key Resources
Cost Structure
Channels
Revenue Streams

16. Value Provided
Key Activities
Customer Relationships
Key Partners
Customers
Key Resources
Costs
Channels
Benefits

17. KEY RESOURCES
- Who are you?
(interests, skills abilities, personality)
- What do you have?
(knowledge, experience, network, assets)
career
“sweet spot”
Key Resources
interest
(what excites you)
skills abilities
personality
(what you can do easily)
(the way you like
to relate with others)

18. Value Provided
Key Activities
Customers
Purpose Statement:
“ I would like to HELP PEOPLE through these ACTIVITIES. ”
KEY ACTIVITIES
VALUE PROVIDED
CUSTOMERS
What do you do?
How do you help?
Who do you help?
(The ones that distinguish your
(What value do you deliver to
(Supervisor, coworkers, clients,
occupation from others)
your Customers?)
community)

19. CHANNELS
- How will potential Customers discover how you can help them?
- How will they decide whether to buy your service?
- How will they buy it?
- How will you deliver what Customers buy?
- How will you follow-up to make sure Customers are happy?
Channels

20. Customer Relationships
CUSTOMER RELATIONSHIPS
How do you interact with Customers?
- Face-to-face or written communication?
- Single transaction or ongoing services?
- Acquisition-focused or retention-focused?

21. Key Partners
KEY PARTNERS
- Who helps you?
(colleagues, mentors, professional network, family, friends)

22. COSTS
BENEFITS
What do you give?
What do you get?
- Hard cost (education, commuting,
- Income sources
clothing, communication)
- Soft cost (dissatisfaction)
Costs
- Other intangible benefits
Benefits

23. Personal Business Model Canvas
How you interact
(Customer
Relationship)
What you do
(Key Activities)
Who helps you
(Key Partners)
How you help
(Value Provided)
Who you are
what you have
(Key Resources)
What you give
(Costs)
Who you help
(Customers)
How they know
you how you
deliver
(Channels)
What you get
(Benefits)

24. Example: Engineer
Key Partners
Open source
Communities
Key Activities
Value Provided
System analysis
design
Programming
Customer Relationship
Face-to-face
communication
Customers
1. Tech Firms
Improving the
quality of human life
Retention-focused
Debugging
Marketers
Designers
Key Resources
Channels
Interest in Tech
GitHub
2. Product Managers
Increasing company
Former
Classmates
Master degree
capability innovation
3. End-users
Creativity
Flexibility
Conference
Costs
Engineering
books
Blog
Training
Certification
Benefits
Time
Energy
Salary + Bonus
Awards
Personal
Satisfaction

25. THANK YOU
References:
Osterwalder Pigneur, “Business Model Generation”
Timothy Clark, “Business Model You”