Demand Generation for SMBs

Copyright © iMCCmarketing [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],Digital Demand Generation Overview Next Generation Sales & Marketing for SMBs* Digital Demand Generation An Overview * Small (<100 employees) to Medium (100<999 employees) Businesses i MCC marketing Digital Sales & Marketing Strategy & Services

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Digital Demand Generation has 2 Distinct Stages (B2B model) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SALES MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Automation Lead Capture Lead Scoring Lead Nurturing Copyright © iMcCMarketing Sales Engagement ‘ qualified’ Push/pull targets towards capture mechanisms Close Incorporate Customer Advocacy into Content Digital Demand Generation Overview i MCC marketing Digital Strategy & Specialist B2B Marketing Services

How to Get UP & RUNNING - 3 Steps, Services as Needed . Copyright © iMcCMarketing Digital Demand Generation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 3 Secondary Bait Primary Bait Credibility Thought Leadership i MCC marketing Digital Strategy & Specialist B2B Marketing Services

Demand Generation for SMBs

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Demand Generation for SMBs