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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
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Online reputation management expert Andy Beal's keynote from ClickZ Live New York #czlny
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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
1.
Reputation Roadkill @AndyBeal
2.
reppedbook.com
3.
@andybeal
4.
“Andy Beal...an Internet
search engine developer, was involved in the development of...commercial space launch ventures.”
5.
yeah right!
6.
QUESTION?
7.
8.
An effort to
increase the number of positive Internet discussions, while limiting the damage of any negative ones @andybeal
9.
10.
11.
97%
12.
reputation roadkill
13.
Phil robertson #1
14.
only one reputation
15.
#2
16.
offline = online
17.
#3 paula deen
18.
true character You can’t
hide your
19.
#4 emma “I have
the right of” way
20.
21.
don’t be
22.
mitt romney #5
23.
YOU ARE always being judged
24.
#6 Minibar austin,
tx
25.
train your staff @andybeal
26.
Views are mine
and not of my employer
27.
#7
28.
that includes YOU!
29.
#8 family feud
30.
31.
32.
use the right
account
33.
pearl izumi #9
34.
know your audience
35.
#10 BritishAirways
36.
37.
BE PRESENT
38.
#11 Tesco
39.
40.
Don’t automate engagement @andybeal
41.
#12 Spaghettios
42.
43.
greed is
44.
45.
don’t talk tr@sh
46.
Healthcare
47.
you can’t cover up
nasty @andybeal
48.
49.
BIG lies are
eventually revealed
50.
51.
52.
53.
54.
55.
56.
perfection is hard to
57.
58.
REPPEDBOOK.COM Andybeal.com@andybeal