SlideShare una empresa de Scribd logo
1 de 19
Descargar para leer sin conexión
People not Pages:
An overview of Ad Targeting
Today’s talk

1. Targeting = $
2. Does it work?
3. Social networks suck.


(the publisher-centric view)
Hi. I’m Andrew.




   My life in advertising:
                QuickTime™ and a
      TIFF (Uncompressed) decompressor
         are needed to see this picture.




                  QuickTime™ and a
        TIFF (Uncompressed) decompressor
           are needed to see this picture.
Revenue Science publisher clients
Targeting = $
Homepage = $$$




                                             … and 13
                                                other
                                              sections


Tech = $$$$   Opinion = $        World = $
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages
CommunityNext: People not Pages

Más contenido relacionado

Destacado

Jeremy Liew - Stanford Facebook Class Presentation
Jeremy Liew - Stanford Facebook Class PresentationJeremy Liew - Stanford Facebook Class Presentation
Jeremy Liew - Stanford Facebook Class PresentationAndrew Chen
 
情繫俄羅斯(下):冬宮博物館 Winter Palace
情繫俄羅斯(下):冬宮博物館 Winter Palace情繫俄羅斯(下):冬宮博物館 Winter Palace
情繫俄羅斯(下):冬宮博物館 Winter Palacepsjlew
 
阿克蘇大峽谷
阿克蘇大峽谷阿克蘇大峽谷
阿克蘇大峽谷Jaing Lai
 
1建築攝影
1建築攝影1建築攝影
1建築攝影Jaing Lai
 
T沙龙级摄影作品欣赏j
T沙龙级摄影作品欣赏jT沙龙级摄影作品欣赏j
T沙龙级摄影作品欣赏jLINWEIYUAN
 
黃山四絕
黃山四絕黃山四絕
黃山四絕psjlew
 
Brian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineBrian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineHeavybit
 
SaaS products aren't viral
SaaS products aren't viralSaaS products aren't viral
SaaS products aren't viralAndrew Chen
 
Zero to traction
Zero to tractionZero to traction
Zero to tractionAndrew Chen
 
Metrics Driven Design by Joshua Porter
Metrics Driven Design by Joshua PorterMetrics Driven Design by Joshua Porter
Metrics Driven Design by Joshua PorterAndrew Chen
 
Minimum Desirable Product
Minimum Desirable ProductMinimum Desirable Product
Minimum Desirable ProductAndrew Chen
 

Destacado (11)

Jeremy Liew - Stanford Facebook Class Presentation
Jeremy Liew - Stanford Facebook Class PresentationJeremy Liew - Stanford Facebook Class Presentation
Jeremy Liew - Stanford Facebook Class Presentation
 
情繫俄羅斯(下):冬宮博物館 Winter Palace
情繫俄羅斯(下):冬宮博物館 Winter Palace情繫俄羅斯(下):冬宮博物館 Winter Palace
情繫俄羅斯(下):冬宮博物館 Winter Palace
 
阿克蘇大峽谷
阿克蘇大峽谷阿克蘇大峽谷
阿克蘇大峽谷
 
1建築攝影
1建築攝影1建築攝影
1建築攝影
 
T沙龙级摄影作品欣赏j
T沙龙级摄影作品欣赏jT沙龙级摄影作品欣赏j
T沙龙级摄影作品欣赏j
 
黃山四絕
黃山四絕黃山四絕
黃山四絕
 
Brian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineBrian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth Machine
 
SaaS products aren't viral
SaaS products aren't viralSaaS products aren't viral
SaaS products aren't viral
 
Zero to traction
Zero to tractionZero to traction
Zero to traction
 
Metrics Driven Design by Joshua Porter
Metrics Driven Design by Joshua PorterMetrics Driven Design by Joshua Porter
Metrics Driven Design by Joshua Porter
 
Minimum Desirable Product
Minimum Desirable ProductMinimum Desirable Product
Minimum Desirable Product
 

Similar a CommunityNext: People not Pages

OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
 
3D Printing Kickstarter Projects Analysis (May2012)
3D Printing Kickstarter Projects Analysis (May2012)3D Printing Kickstarter Projects Analysis (May2012)
3D Printing Kickstarter Projects Analysis (May2012)on3dprinting
 
Planaby, a business overview.
Planaby, a business overview.Planaby, a business overview.
Planaby, a business overview.jtayler
 
Analytics 101
Analytics 101Analytics 101
Analytics 101ROI·DNA
 
Roberto Allende Plone Cono Sur Creating A Plone Users Group From Scratch
Roberto Allende Plone Cono Sur   Creating A Plone Users Group From ScratchRoberto Allende Plone Cono Sur   Creating A Plone Users Group From Scratch
Roberto Allende Plone Cono Sur Creating A Plone Users Group From ScratchVincenzo Barone
 
Knowledge Worker 2.0 - Power to the people
Knowledge Worker 2.0 - Power to the peopleKnowledge Worker 2.0 - Power to the people
Knowledge Worker 2.0 - Power to the peopleStephen Collins
 
Design And Its Different Facets
Design And Its Different FacetsDesign And Its Different Facets
Design And Its Different FacetsNTUST
 
Design And Its Different Facets
Design And Its Different FacetsDesign And Its Different Facets
Design And Its Different Facetsguest275ac4
 
Plone Cono Sur: creating a Plone users group from scratch
Plone Cono Sur: creating a Plone users group from scratchPlone Cono Sur: creating a Plone users group from scratch
Plone Cono Sur: creating a Plone users group from scratchRoberto Allende
 
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...Scott Abel
 
Analyzing Your Deliverables: Developing the Optimal Documentation Library
Analyzing Your Deliverables: Developing the Optimal Documentation LibraryAnalyzing Your Deliverables: Developing the Optimal Documentation Library
Analyzing Your Deliverables: Developing the Optimal Documentation LibraryScott Abel
 
Building Killer Communities And Taking Confluence Social
Building Killer Communities And Taking Confluence SocialBuilding Killer Communities And Taking Confluence Social
Building Killer Communities And Taking Confluence SocialAtlassian
 
Designing the future of education in Society 3.0
Designing the future of education in Society 3.0Designing the future of education in Society 3.0
Designing the future of education in Society 3.0John Moravec
 
Open and Closed - A New Cultural Economy
Open and Closed - A New Cultural EconomyOpen and Closed - A New Cultural Economy
Open and Closed - A New Cultural EconomyRob Sawyer
 
The Tipping Bucket
The Tipping BucketThe Tipping Bucket
The Tipping BucketSaraJoy
 
Social Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsSocial Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsEthan Bauley
 
Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07carsonsystems
 
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationWorkforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationKristin Wolff
 

Similar a CommunityNext: People not Pages (20)

OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205
 
3D Printing Kickstarter Projects Analysis (May2012)
3D Printing Kickstarter Projects Analysis (May2012)3D Printing Kickstarter Projects Analysis (May2012)
3D Printing Kickstarter Projects Analysis (May2012)
 
Planaby, a business overview.
Planaby, a business overview.Planaby, a business overview.
Planaby, a business overview.
 
Analytics 101
Analytics 101Analytics 101
Analytics 101
 
Roberto Allende Plone Cono Sur Creating A Plone Users Group From Scratch
Roberto Allende Plone Cono Sur   Creating A Plone Users Group From ScratchRoberto Allende Plone Cono Sur   Creating A Plone Users Group From Scratch
Roberto Allende Plone Cono Sur Creating A Plone Users Group From Scratch
 
Knowledge Worker 2.0 - Power to the people
Knowledge Worker 2.0 - Power to the peopleKnowledge Worker 2.0 - Power to the people
Knowledge Worker 2.0 - Power to the people
 
Design Corps Web
Design Corps WebDesign Corps Web
Design Corps Web
 
Design And Its Different Facets
Design And Its Different FacetsDesign And Its Different Facets
Design And Its Different Facets
 
Design And Its Different Facets
Design And Its Different FacetsDesign And Its Different Facets
Design And Its Different Facets
 
Plone Cono Sur: creating a Plone users group from scratch
Plone Cono Sur: creating a Plone users group from scratchPlone Cono Sur: creating a Plone users group from scratch
Plone Cono Sur: creating a Plone users group from scratch
 
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...
[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation ...
 
Analyzing Your Deliverables: Developing the Optimal Documentation Library
Analyzing Your Deliverables: Developing the Optimal Documentation LibraryAnalyzing Your Deliverables: Developing the Optimal Documentation Library
Analyzing Your Deliverables: Developing the Optimal Documentation Library
 
Building Killer Communities And Taking Confluence Social
Building Killer Communities And Taking Confluence SocialBuilding Killer Communities And Taking Confluence Social
Building Killer Communities And Taking Confluence Social
 
Designing the future of education in Society 3.0
Designing the future of education in Society 3.0Designing the future of education in Society 3.0
Designing the future of education in Society 3.0
 
Open and Closed - A New Cultural Economy
Open and Closed - A New Cultural EconomyOpen and Closed - A New Cultural Economy
Open and Closed - A New Cultural Economy
 
The Tipping Bucket
The Tipping BucketThe Tipping Bucket
The Tipping Bucket
 
Social Media Marketing: Principles and Economics
Social Media Marketing: Principles and EconomicsSocial Media Marketing: Principles and Economics
Social Media Marketing: Principles and Economics
 
Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07
 
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, ImplementationWorkforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, Implementation
 
Service Design
Service DesignService Design
Service Design
 

Último

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 

Último (20)

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 

CommunityNext: People not Pages