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Connected Car: Mobile industry perspective

VisionMobile | the analysts of the mobile economy
Connected Car OR Connected Driver 
Apple perspective on the connected car
Google perspective on the connected car
Apple and Google try to turn the car into a smartphone accessory on wheels
Startups and developers innovate on top of OBD-II
Automatic: Smart driving assistant
Car makers need to learn new rules

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Connected Car: Mobile industry perspective

  1. 1. Connected Car: Mobile industry perspective © VisionMobile.comMichael Vakulenko
  2. 2. survey trends across 10,000+ app developers largest ever developer survey VisionMobile|theanalystsofthemobileeconomy We help companies understand developers and create winning ecosystems clients trusted by the top names in tech target the right developer segments unique segmentation methodology measure and improve your ecosystem performance track technology usage and awareness across 100,000s of apps Links: VisionMobile.com/Car VisionMobile.com/IoT
  3. 3. 3 connected car  connected driver  or
  4. 4. Apple perspective on the connected car 4 “The accessory ‘Toyota’ uses an app you do not have installed”  h"ps://twi"er.com/ma"wensing/status/486215056435073024  
  5. 5. Google perspective on the connected car 5 "Your car is by far the most complicated accessory we've ever attached to an Android phone."  h"ps://www.youtube.com/watch?v=KNKGM4ss5Sc#t=0m17s  
  6. 6. Apple and Google try to turn the car into a smartphone accessory on wheels 6 ”The car OEMs are going from full control to more or less no control, and that might create some tensions.” Jörg Brakensiek, Standardization Director, Automotive, Microsoft
  7. 7. Startups and developers innovate on top of OBD-II standard interface that allows reading car data from internal systems 7 •  Work only in new cars •  Expensive aftermarket systems •  Limited selection of apps due to distracted driving regulation •  Aftermarket solutions for any car •  Vibrant innovation: 250+ OBD- II apps in Google Play alone •  Growing support from big players (O2 Germany works with Zubie, Tencent markets Lubao Box, Verizon launches own solution)
  8. 8. Automatic: Smart driving assistant connecting drivers to the rest of their life – 320 recipes on IFTTT 8 social service trip logging location smart home wearables works with any car through OBD-II plug offers selection of own services for smart car experience open platform for innovation
  9. 9. Car makers need to learn new rules risk to let cars become smartphone accessory on wheels 9 •  Startups and CE companies will lead innovation in car infotainment •  Short product cycles (6 months vs. 4 years) •  Short product life (1 year vs. 10 years) •  Experience in software-driven business models •  Car makers need to learn innovate on top of mobile platforms, not how to compete with them
  10. 10. Copyright VisionMobile 2014 Track developer trends Learn DIGITAL Business Models Master the rules of digital business to transform your business with apps, APIs and co-creation platforms. Developer Economics 2014 6th ed. Talk to us Work With us If you could speak to 10,000 app developers, what would you ask them? Michael Vakulenko michael@visionmobile.com @mvakulenko +972-54-776-2269
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VisionMobile | the analysts of the mobile economy Connected Car OR Connected Driver  Apple perspective on the connected car Google perspective on the connected car Apple and Google try to turn the car into a smartphone accessory on wheels Startups and developers innovate on top of OBD-II Automatic: Smart driving assistant Car makers need to learn new rules

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