1. ∗ Viral marketing, viral advertising, ormarketing
buzz are buzzwords referring to marketing
techniques that use pre-existing social networking
services and othertechnologies to produce
increases in brand awareness orto achieve other
marketing objectives (such as product sales)
through self-replicating viral processes, analogous
to the spread of viruses orcomputerviruses . Viral
marketing may take the formof video clips,
interactive Flash games, ebooks, brandable
software, images, text messages, email messages,
VIRTUAL MARKETING

2. ROLE OF INTERNET

3. With the use of internet, it is possible to transmit/receive
information containing images, graphics, sound and
videos. ISP industry can offer services as:

5. BENEFITS OF INTERNET

6. LIMITATIONS OF INTERNET

7. Electronic commerce which is any purchasing or selling through an
electronic communications medium. Business planners in institutions
and organizations now see technology not only as a supportive
cofactor, but as a key strategic tool. They see electronic commerce as
a “wave of future”.
ELECTRONIC COMMERCE

8. ∗ Information technology hasrevolutionized and digitalized economic
activity , and madeit atruly global phenomenon .Oneof themost visible
iconsof theIT Revolution istheinternet – theworld wiseweb. Which isa
gigantic anarchic network of computersworld wide, which isessentially
used for communicating , interaction , interactivelong distancecomputing
and exchangeof information giving riseto ahost of applicationsfrom
military and government to business, education and entertainment.

9. ∗ Electronic commerce is a symbolic integration of
communications , data management , and security capabilities to
allow business applications within different organizations to
automatically exchange information related to the sale in goods
and services

10. ∗ Electronic commerce is a symbolic integration of
communications , data management , and security capabilities to
allow business applications within different organizations to
automatically exchange information related to the sale in goods
and services