SlideShare una empresa de Scribd logo
1 de 38
Descargar para leer sin conexión
Surf The IPL Wave
Mid IPL
Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By:
Mid IPL
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
MI DD CSK KKR RCB RR SRH KIX
Score Card : Alerts During IPL
MI DD CSK KKR RRRCB SRH KXI
13% 12% 12% 17% 11% 12% 9% 17%
Source: BuzzAnglesPeriod: 08th April to 6th May
Amity
University
46%
27%
5% 5% 5% 4% 3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge
Brand Score Card : Total Alerts
Pepsi Sony
Times
Internet Aircel Idea
Amity
University
ACC Royal
Challenge
46% 27% 5% 5% 5% 4% 3% 2%
Source: BuzzAnglesPeriod: 08th April to 6th May
IPL SEASON 7 SAGA
Mid IPL
The King Size Buzz
17%
83%
Brand IPL
Other Brands
 IPL as a Brand stands out
distinctively with 17% share
 The rest of 83% comprises of
185 Buzz Words
Source: BuzzAnglesPeriod: 08th April to 6th May
In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata Knight
Riders
Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Pepsi Glenn Maxwell
Apart from
Franchise
Brands ‘Pepsi
“& Glenn
Maxwell’
create a Buzz
Source: BuzzAnglesPeriod: 08th April to 6th May
The Key Players
Sports
Personalities
54%
Franchise
Brand
33%
Sponsor
Brand
7%
Celebrities
4%
Negative
News
1%
Sports Personalities and Franchise Brands
create Buzz this IPL season with 54% and
33% respectively
Source: BuzzAnglesPeriod: 08th April to 6th May
Top 5 Buzz Trend - Category
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Sports Personalities
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Event
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Celebrity
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Print Publication
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Brand
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Spot Fixing  IPL event gained
noticeable coverage Pre
IPL
 IPL Tide overall shows a
downward trend
ALL ABOUT SOURCES
Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
35%
Top 10 Sources
Cricket Country distinctively tops
the list of source speaking about
IPL and related topics
Period: 08th April to 6th May Source: BuzzAngles
Top 5 Buzz Trend - Source
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Cricket Country
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Indian Express
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. NDTV
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Gulfnews.com
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Zee News
Period: 08th April to 6th May Source: BuzzAngles
 The IPL coverage from each
source seems to be decreasing
 Gulf news.com gave a good
coverage at the start of IPL shows
a down trend as IPL progresses
ABOUT FRANCHISE PERFORMANCE
Know who is buzziest!!
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata Knight
Riders
Kings XI Punjab Mumbai
Indians
Delhi
Daredevils
Rajasthan
Royals
Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Being on top of the
performance score, CSK barely
manages to create a Buzz
Franchise Wise Count
Source: BuzzAnglesPeriod: 08th April to 6th May
17%
13%
13%
13%
12%
12%
11%
9%
Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils
Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad
Weekly Franchise Buzz
Source: BuzzAnglesPeriod: 08th April to 6th May
0%
100
%
0%0%0%0%0%0% 19%
11%
10%
15%
13%
12%
10%
10%
17%
12%
14%
12%
12%
13%
13%
7%
16%
15%
14%
11%
12%
13%
10%
9%
Pre
IPL
Week
1
Week
3
Week
2
Mid
IPL
 KKR consistently tops the Buzz amongst franchises
Week wise Buzz Trend - Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Kolkata Knight Riders
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kings XI Punjab
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. Mumbai Indians
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Delhi Daredevils
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Rajasthan Royals
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
6. Chennai Super Kings
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
7. Royal Challengers
Bangalore
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
8. Sunrisers Hyderabad
 All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
ABOUT BRANDS PERFORMANCE
Know who is buzziest!!
Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times
Internet
Aircel Amity
University
Idea ACC Royal
Challenge
SpiceJet Etihad
Airways
Event Sponsor Brands
Other Brands
Period: 08th April to 6th May Source: BuzzAngles
The event sponsors distinctively
lead the top 10 Brand list
Top 5 Buzz Trend - Brands
0%
50%
100%
Pre IPL Week1 Week2 Week3
1. Pepsi
0%
50%
100%
Pre IPL Week1 Week2 Week3
2. Sony
0%
50%
100%
Pre IPL Week1 Week2 Week3
5. Amity University
Period: 08th April to 6th May Source: BuzzAngles
0%
50%
100%
Pre IPL Week1 Week2 Week3
3. Times Internet
 Aircel and Amity
University are the only
two franchise sponsor
Brands that make to the
top 5 list
0%
50%
100%
Pre IPL Week1 Week2 Week3
4. Aircel
ABOUT PLAYER PERFORMANCE
Know who is buzziest!!
Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
Glenn
Maxwell
Kevin
Pietersen
MS Dhoni Rohit
Sharma
AB de
Villiers
Chris Gayle David Miller Gautam
Gambhir
Brendon
McCullum
Shane
Watson
Period: 08th April to 6th May Source: BuzzAngles
After consistently being in the
top 10 list of players, Glenn
Maxwell Tops the Player list
Top 5 Buzz Trend - Players
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Glenn Maxwell
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kevin Pietersen
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Rohit Sharma
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. AB de Villiers
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. MS Dhoni
 All the top 5 players seem
to be loosing their
coverage share when
compared to their earlier
coverage
ABOUT CELEBRITY PERFORMANCE
Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
Preity Zinta Shahrukh
Khan
Gauri Khan Mukesh
Ambani
Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif Priyanka
Chopra
Celebrities
Period: 08th April to 6th May Source: BuzzAngles
Celebrities who are also
the franchise owners top
the list
Top 5 Buzz Trend - Celebrities
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
1. Preity Zinta
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
2. Shahrukh Khan
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
4. Mukesh Ambani
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
5. Juhi Chawla
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
3. Gauri Khan
 While Preity Zinta has had
received the most consistent
coverage, SRK and wife Gauri
Khan follow the leader list.
 Mukesh Ambani makes it to the
top 5 Celebrity list
Weekly Top Buzzes
Source: BuzzAngles
Source
Franchise
Print Publication Sports Personality
Brand
Pre
IPL
Overall Week
1
Pepsi
Pepsi
Pepsi
Week
3
Week
2
Pre
IPL
Overall Week
1
Non
Shahrukh
Khan
Week
3
Week
2
Celebrity
Pre
IPL
Overall Week
1
KIX
KKR
KKR
Week
3
Week
2
Pre
IPL
Overall Week
1
Week
3
Week
2
Pre
IPL
Overall Week
1
Kevin
Pietersen
Week
3
Week
2
Pre
IPL
Overall Week
1
Cricket
Country
Week
3
Week
2
Preity
Zinta
Gauri
Khan
Preity
Zinta
Pepsi Pepsi KKRKKR
Period: 08th April to 6th May
The
Hindu
The
Hindu
The
Hindu The
Hindu
The
Hindu
Glenn
Maxwell
Glenn
Maxwell
MS
Dhoni
Mohit
Sharma
Cricket
Country Cricket
Country
Cricket
Country
Cricket
Country
BUZZ..!!
Know who has created the
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.
BuzzAngles
 BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
 The Digital PR
 Blogs
 Social Media
 The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space
 To know about BuzzAngle Platform Click Here
Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com
Our Other Uploads
Get to know more about IPL and other Brands in IPL
» http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-33671535
» http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-2
» http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-3
» http://www.slideshare.net/thereforeindia/match1-mi-vs-kkr
» http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-4
» http://www.slideshare.net/thereforeindia/buzzangles
Know more, call us on: +91-804538-20-20
About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com
You Plan Therefore You Succeed
Thank You
Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.

Más contenido relacionado

Destacado

The Top 10 Most Socially Marketable Tennis Athletes
The Top 10 Most Socially Marketable Tennis AthletesThe Top 10 Most Socially Marketable Tennis Athletes
The Top 10 Most Socially Marketable Tennis AthletesAdobe
 
The Transparent Athlete: on Sports and Story Telling
The Transparent Athlete: on Sports and Story TellingThe Transparent Athlete: on Sports and Story Telling
The Transparent Athlete: on Sports and Story TellingGijsbregt Brouwer
 
The Business side of IPL
The Business side of IPLThe Business side of IPL
The Business side of IPLshaileshjoshi19
 
IPL 8 - India ka Tyohaar on Social Media
IPL 8 - India ka Tyohaar on Social Media IPL 8 - India ka Tyohaar on Social Media
IPL 8 - India ka Tyohaar on Social Media Germin8
 
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.com
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.comICC Cricket World Cup 2015 - Infographics by PresentationGFX.com
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.comPresentationGFX
 
Glossophobia - Fear of Public Speaking
Glossophobia - Fear of Public SpeakingGlossophobia - Fear of Public Speaking
Glossophobia - Fear of Public SpeakingAlaa Moustafa
 
Coaching Sprint Mechanics. What to look for. What to say.
Coaching Sprint Mechanics. What to look for. What to say. Coaching Sprint Mechanics. What to look for. What to say.
Coaching Sprint Mechanics. What to look for. What to say. Mike Young
 
Taj Swarna, Amritsar Digital Launch Report
Taj Swarna, Amritsar Digital Launch ReportTaj Swarna, Amritsar Digital Launch Report
Taj Swarna, Amritsar Digital Launch ReportMindShift Interactive
 
8 Steps for Athlete Transition to Life Beyond Sport
8 Steps for Athlete Transition to Life Beyond Sport8 Steps for Athlete Transition to Life Beyond Sport
8 Steps for Athlete Transition to Life Beyond SportAnnette Lynch
 

Destacado (15)

The Top 10 Most Socially Marketable Tennis Athletes
The Top 10 Most Socially Marketable Tennis AthletesThe Top 10 Most Socially Marketable Tennis Athletes
The Top 10 Most Socially Marketable Tennis Athletes
 
5 Facts About Surfing
5 Facts About Surfing 5 Facts About Surfing
5 Facts About Surfing
 
The Digital Hawk Eye - #IPL7
The Digital Hawk Eye - #IPL7The Digital Hawk Eye - #IPL7
The Digital Hawk Eye - #IPL7
 
The Transparent Athlete: on Sports and Story Telling
The Transparent Athlete: on Sports and Story TellingThe Transparent Athlete: on Sports and Story Telling
The Transparent Athlete: on Sports and Story Telling
 
Ipl business model
Ipl business modelIpl business model
Ipl business model
 
IPL
IPLIPL
IPL
 
The Business side of IPL
The Business side of IPLThe Business side of IPL
The Business side of IPL
 
Glossophobia
GlossophobiaGlossophobia
Glossophobia
 
IPL 8 - India ka Tyohaar on Social Media
IPL 8 - India ka Tyohaar on Social Media IPL 8 - India ka Tyohaar on Social Media
IPL 8 - India ka Tyohaar on Social Media
 
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.com
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.comICC Cricket World Cup 2015 - Infographics by PresentationGFX.com
ICC Cricket World Cup 2015 - Infographics by PresentationGFX.com
 
Glossophobia - Fear of Public Speaking
Glossophobia - Fear of Public SpeakingGlossophobia - Fear of Public Speaking
Glossophobia - Fear of Public Speaking
 
Coaching Sprint Mechanics. What to look for. What to say.
Coaching Sprint Mechanics. What to look for. What to say. Coaching Sprint Mechanics. What to look for. What to say.
Coaching Sprint Mechanics. What to look for. What to say.
 
How To Visually Brand your Business
How To Visually Brand your BusinessHow To Visually Brand your Business
How To Visually Brand your Business
 
Taj Swarna, Amritsar Digital Launch Report
Taj Swarna, Amritsar Digital Launch ReportTaj Swarna, Amritsar Digital Launch Report
Taj Swarna, Amritsar Digital Launch Report
 
8 Steps for Athlete Transition to Life Beyond Sport
8 Steps for Athlete Transition to Life Beyond Sport8 Steps for Athlete Transition to Life Beyond Sport
8 Steps for Athlete Transition to Life Beyond Sport
 

Similar a Ipl 7 game of brands pre ipl to mid ipl

The IPL8 wrap-up from TAM
The IPL8 wrap-up from TAMThe IPL8 wrap-up from TAM
The IPL8 wrap-up from TAMmxmindia
 
Brand Analysis of IPL Based on Social Media Conversation
Brand Analysis of IPL Based on Social Media ConversationBrand Analysis of IPL Based on Social Media Conversation
Brand Analysis of IPL Based on Social Media ConversationSocial Samosa
 
How IPL6 Scored on Social Media with Twitter
How IPL6 Scored on Social Media with TwitterHow IPL6 Scored on Social Media with Twitter
How IPL6 Scored on Social Media with TwitterSimplify360
 
Social Media Report - Life Insurance (India) September - October 2016
Social Media Report - Life Insurance (India) September - October 2016Social Media Report - Life Insurance (India) September - October 2016
Social Media Report - Life Insurance (India) September - October 2016Unmetric
 
1701 online-marketing-and-technology-data-points
1701 online-marketing-and-technology-data-points 1701 online-marketing-and-technology-data-points
1701 online-marketing-and-technology-data-points Ged Carroll
 
IPL watch report _ 2018 | Vivo | Hotstar
IPL watch report _ 2018 | Vivo | HotstarIPL watch report _ 2018 | Vivo | Hotstar
IPL watch report _ 2018 | Vivo | HotstarMoses Sam Paul Johnraj
 
Social Media Report - Hospitals (India) July 1st - August 31st 2016
Social Media Report - Hospitals (India) July 1st - August 31st 2016Social Media Report - Hospitals (India) July 1st - August 31st 2016
Social Media Report - Hospitals (India) July 1st - August 31st 2016Unmetric
 
1605 online marketing and technology data points
1605 online marketing and technology data points1605 online marketing and technology data points
1605 online marketing and technology data pointsGed Carroll
 
The MxMIndia-MRSSINDIA Poll on English News Channels
The MxMIndia-MRSSINDIA Poll on English News ChannelsThe MxMIndia-MRSSINDIA Poll on English News Channels
The MxMIndia-MRSSINDIA Poll on English News Channelsmxmindia
 
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...PerformanceIN
 

Similar a Ipl 7 game of brands pre ipl to mid ipl (20)

IPL8 BuzzAngles Report
IPL8 BuzzAngles ReportIPL8 BuzzAngles Report
IPL8 BuzzAngles Report
 
Ipl 7 game of brands week 5
Ipl 7 game of brands  week 5Ipl 7 game of brands  week 5
Ipl 7 game of brands week 5
 
Ipl 7 game of brands week 4
Ipl 7 game of brands  week 4Ipl 7 game of brands  week 4
Ipl 7 game of brands week 4
 
Ipl 7 game of brands week 4
Ipl 7 game of brands  week 4Ipl 7 game of brands  week 4
Ipl 7 game of brands week 4
 
Ipl 7 game of brands week 2
Ipl 7 game of brands  week 2Ipl 7 game of brands  week 2
Ipl 7 game of brands week 2
 
IPL 7 Game of Brands week 2
IPL 7 Game of Brands  week 2IPL 7 Game of Brands  week 2
IPL 7 Game of Brands week 2
 
Ipl 7 game of brands week 3
Ipl 7 game of brands  week 3Ipl 7 game of brands  week 3
Ipl 7 game of brands week 3
 
The IPL8 wrap-up from TAM
The IPL8 wrap-up from TAMThe IPL8 wrap-up from TAM
The IPL8 wrap-up from TAM
 
Brand Analysis of IPL Based on Social Media Conversation
Brand Analysis of IPL Based on Social Media ConversationBrand Analysis of IPL Based on Social Media Conversation
Brand Analysis of IPL Based on Social Media Conversation
 
How IPL6 Scored on Social Media with Twitter
How IPL6 Scored on Social Media with TwitterHow IPL6 Scored on Social Media with Twitter
How IPL6 Scored on Social Media with Twitter
 
Social Media Report - Life Insurance (India) September - October 2016
Social Media Report - Life Insurance (India) September - October 2016Social Media Report - Life Insurance (India) September - October 2016
Social Media Report - Life Insurance (India) September - October 2016
 
1701 online-marketing-and-technology-data-points
1701 online-marketing-and-technology-data-points 1701 online-marketing-and-technology-data-points
1701 online-marketing-and-technology-data-points
 
IPL watch report _ 2018 | Vivo | Hotstar
IPL watch report _ 2018 | Vivo | HotstarIPL watch report _ 2018 | Vivo | Hotstar
IPL watch report _ 2018 | Vivo | Hotstar
 
Social Media Report - Hospitals (India) July 1st - August 31st 2016
Social Media Report - Hospitals (India) July 1st - August 31st 2016Social Media Report - Hospitals (India) July 1st - August 31st 2016
Social Media Report - Hospitals (India) July 1st - August 31st 2016
 
Media scenario 23 6 14 abp news
Media scenario 23 6 14    abp newsMedia scenario 23 6 14    abp news
Media scenario 23 6 14 abp news
 
VC / PE deals in India in April 2016
VC / PE deals in India in April 2016VC / PE deals in India in April 2016
VC / PE deals in India in April 2016
 
Media scenario 4.7.14 abp news
Media scenario 4.7.14    abp newsMedia scenario 4.7.14    abp news
Media scenario 4.7.14 abp news
 
1605 online marketing and technology data points
1605 online marketing and technology data points1605 online marketing and technology data points
1605 online marketing and technology data points
 
The MxMIndia-MRSSINDIA Poll on English News Channels
The MxMIndia-MRSSINDIA Poll on English News ChannelsThe MxMIndia-MRSSINDIA Poll on English News Channels
The MxMIndia-MRSSINDIA Poll on English News Channels
 
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
 

Más de Therefore Consultancy and Services Pvt Ltd (6)

Dynamic Number Insertion: Digital Media Optimization
Dynamic Number Insertion: Digital Media OptimizationDynamic Number Insertion: Digital Media Optimization
Dynamic Number Insertion: Digital Media Optimization
 
Chennai newspaper weekly ppt from 1st to 7th aug'14
Chennai newspaper weekly ppt from 1st to 7th aug'14Chennai newspaper weekly ppt from 1st to 7th aug'14
Chennai newspaper weekly ppt from 1st to 7th aug'14
 
Bangalore newspaper weekly ppt from 1st to 7th aug'14
Bangalore newspaper weekly ppt from 1st to 7th aug'14Bangalore newspaper weekly ppt from 1st to 7th aug'14
Bangalore newspaper weekly ppt from 1st to 7th aug'14
 
VLSCM
VLSCMVLSCM
VLSCM
 
Prosumer Matrix: Social Media
Prosumer Matrix: Social MediaProsumer Matrix: Social Media
Prosumer Matrix: Social Media
 
VLSCM: Very Large Scale Communication Mapping
VLSCM: Very Large Scale Communication MappingVLSCM: Very Large Scale Communication Mapping
VLSCM: Very Large Scale Communication Mapping
 

Último

Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeOptics-Trade
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...Sportsnewstec24
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports HandicapperJoe Duffy
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfSocial Samosa
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEticketing.co
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"bmfcavalchini
 
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholasKodomichalos1
 

Último (9)

Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docx
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"
 
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
 

Ipl 7 game of brands pre ipl to mid ipl

  • 1. Surf The IPL Wave Mid IPL
  • 2. Therefore Consultancy and Services Pvt. Ltd. IPL: The Game Of Brands A Special Study By: Mid IPL
  • 3. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% MI DD CSK KKR RCB RR SRH KIX Score Card : Alerts During IPL MI DD CSK KKR RRRCB SRH KXI 13% 12% 12% 17% 11% 12% 9% 17% Source: BuzzAnglesPeriod: 08th April to 6th May
  • 4. Amity University 46% 27% 5% 5% 5% 4% 3% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge Brand Score Card : Total Alerts Pepsi Sony Times Internet Aircel Idea Amity University ACC Royal Challenge 46% 27% 5% 5% 5% 4% 3% 2% Source: BuzzAnglesPeriod: 08th April to 6th May
  • 5. IPL SEASON 7 SAGA Mid IPL
  • 6. The King Size Buzz 17% 83% Brand IPL Other Brands  IPL as a Brand stands out distinctively with 17% share  The rest of 83% comprises of 185 Buzz Words Source: BuzzAnglesPeriod: 08th April to 6th May
  • 7. In The Buzz 0% 2% 4% 6% 8% 10% 12% 14% 16% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Pepsi Glenn Maxwell Apart from Franchise Brands ‘Pepsi “& Glenn Maxwell’ create a Buzz Source: BuzzAnglesPeriod: 08th April to 6th May
  • 8. The Key Players Sports Personalities 54% Franchise Brand 33% Sponsor Brand 7% Celebrities 4% Negative News 1% Sports Personalities and Franchise Brands create Buzz this IPL season with 54% and 33% respectively Source: BuzzAnglesPeriod: 08th April to 6th May
  • 9. Top 5 Buzz Trend - Category 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Sports Personalities 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Franchise 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Event 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Celebrity 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Print Publication Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Brand 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 Spot Fixing  IPL event gained noticeable coverage Pre IPL  IPL Tide overall shows a downward trend
  • 10. ALL ABOUT SOURCES Know who is buzziest!!
  • 11. 0% 5% 10% 15% 20% 25% 30% 35% Top 10 Sources Cricket Country distinctively tops the list of source speaking about IPL and related topics Period: 08th April to 6th May Source: BuzzAngles
  • 12. Top 5 Buzz Trend - Source 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Cricket Country 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Indian Express 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. NDTV 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Gulfnews.com 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. Zee News Period: 08th April to 6th May Source: BuzzAngles  The IPL coverage from each source seems to be decreasing  Gulf news.com gave a good coverage at the start of IPL shows a down trend as IPL progresses
  • 13. ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
  • 14. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Being on top of the performance score, CSK barely manages to create a Buzz Franchise Wise Count Source: BuzzAnglesPeriod: 08th April to 6th May
  • 15. 17% 13% 13% 13% 12% 12% 11% 9% Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Weekly Franchise Buzz Source: BuzzAnglesPeriod: 08th April to 6th May 0% 100 % 0%0%0%0%0%0% 19% 11% 10% 15% 13% 12% 10% 10% 17% 12% 14% 12% 12% 13% 13% 7% 16% 15% 14% 11% 12% 13% 10% 9% Pre IPL Week 1 Week 3 Week 2 Mid IPL  KKR consistently tops the Buzz amongst franchises
  • 16. Week wise Buzz Trend - Franchise 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Kolkata Knight Riders 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Kings XI Punjab 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. Mumbai Indians 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Delhi Daredevils Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. Rajasthan Royals 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 6. Chennai Super Kings 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 7. Royal Challengers Bangalore 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 8. Sunrisers Hyderabad  All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
  • 17. ABOUT BRANDS PERFORMANCE Know who is buzziest!!
  • 18. Top 10 Sponsor Brands 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge SpiceJet Etihad Airways Event Sponsor Brands Other Brands Period: 08th April to 6th May Source: BuzzAngles The event sponsors distinctively lead the top 10 Brand list
  • 19. Top 5 Buzz Trend - Brands 0% 50% 100% Pre IPL Week1 Week2 Week3 1. Pepsi 0% 50% 100% Pre IPL Week1 Week2 Week3 2. Sony 0% 50% 100% Pre IPL Week1 Week2 Week3 5. Amity University Period: 08th April to 6th May Source: BuzzAngles 0% 50% 100% Pre IPL Week1 Week2 Week3 3. Times Internet  Aircel and Amity University are the only two franchise sponsor Brands that make to the top 5 list 0% 50% 100% Pre IPL Week1 Week2 Week3 4. Aircel
  • 20. ABOUT PLAYER PERFORMANCE Know who is buzziest!!
  • 21. Top 10 Players 0% 2% 4% 6% 8% 10% 12% 14% Glenn Maxwell Kevin Pietersen MS Dhoni Rohit Sharma AB de Villiers Chris Gayle David Miller Gautam Gambhir Brendon McCullum Shane Watson Period: 08th April to 6th May Source: BuzzAngles After consistently being in the top 10 list of players, Glenn Maxwell Tops the Player list
  • 22. Top 5 Buzz Trend - Players 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 1. Glenn Maxwell 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 2. Kevin Pietersen 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 4. Rohit Sharma 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 5. AB de Villiers Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% Pre IPL Week1 Week2 Week3 3. MS Dhoni  All the top 5 players seem to be loosing their coverage share when compared to their earlier coverage
  • 23. ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
  • 24. 0% 5% 10% 15% 20% 25% 30% Preity Zinta Shahrukh Khan Gauri Khan Mukesh Ambani Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif Priyanka Chopra Celebrities Period: 08th April to 6th May Source: BuzzAngles Celebrities who are also the franchise owners top the list
  • 25. Top 5 Buzz Trend - Celebrities 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 1. Preity Zinta 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 2. Shahrukh Khan 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 4. Mukesh Ambani 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 5. Juhi Chawla Period: 08th April to 6th May Source: BuzzAngles 0% 20% 40% 60% 80% Pre IPL Week1 Week2 Week3 3. Gauri Khan  While Preity Zinta has had received the most consistent coverage, SRK and wife Gauri Khan follow the leader list.  Mukesh Ambani makes it to the top 5 Celebrity list
  • 26. Weekly Top Buzzes Source: BuzzAngles Source Franchise Print Publication Sports Personality Brand Pre IPL Overall Week 1 Pepsi Pepsi Pepsi Week 3 Week 2 Pre IPL Overall Week 1 Non Shahrukh Khan Week 3 Week 2 Celebrity Pre IPL Overall Week 1 KIX KKR KKR Week 3 Week 2 Pre IPL Overall Week 1 Week 3 Week 2 Pre IPL Overall Week 1 Kevin Pietersen Week 3 Week 2 Pre IPL Overall Week 1 Cricket Country Week 3 Week 2 Preity Zinta Gauri Khan Preity Zinta Pepsi Pepsi KKRKKR Period: 08th April to 6th May The Hindu The Hindu The Hindu The Hindu The Hindu Glenn Maxwell Glenn Maxwell MS Dhoni Mohit Sharma Cricket Country Cricket Country Cricket Country Cricket Country
  • 27. BUZZ..!! Know who has created the
  • 28. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
  • 29. BuzzAngles  BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space  The Digital PR  Blogs  Social Media  The report will focus only on the Brands visibility, the way it is perceived in this Digital Space  To know about BuzzAngle Platform Click Here
  • 30. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
  • 31. Our Other Uploads Get to know more about IPL and other Brands in IPL » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-33671535 » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-2 » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-3 » http://www.slideshare.net/thereforeindia/match1-mi-vs-kkr » http://www.slideshare.net/thereforeindia/ipl-7-game-of-brands-week-4 » http://www.slideshare.net/thereforeindia/buzzangles Know more, call us on: +91-804538-20-20
  • 32. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
  • 33. Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: anar@thereforeindia.com
  • 34. Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: dayanidhi.m@thereforeindia.com
  • 35. Vivek Kapoor Chief Operating Officer As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity. Email: vivek@thereforeindia.com
  • 36. You Plan Therefore You Succeed
  • 38. Disclaimer Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.