Google Innovator Academy Spark #WDC17
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How to grow, share, and amplify ideas (based on the metaphor of Punch/ Kick/ Throw. Please note the videos (animations) will not play in Slideshare.
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Google Innovator Academy Spark #WDC17
- 5. The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas James Webb Young, A Technique for Producing Ideas, 1939
- 7. 1. GATHER RAW MATERIAL (collect your dots)
- 8. to dot connect you must have the dots
- 9. Egon Schiele meets Thom Yorke of Radiohead
- 10. CUR iosity ation
- 11. stuff your eyes with wonder Ray Bradbury
- 13. 2. DIGEST puzzle + synthesize
- 14. like an octopus- tentacles of the mind
- 15. 3. Incubate
- 16. 4. AHA!
- 17. 5. Getting Real seek critique! submit to the cold grey dawn of the morning after
- 18. hold ideas lightly (kill your darlings)
- 21. Combinatorial Play Albert Einstein “blind dates” your content + a junk food? try
- 22. Japanese game for Ideation Shiritori https://shiritorigame.com/ think of a word that starts with the last letter IDEAS
- 23. Edison’s word list write 5 random words write 1st word that comes to mind after each word use 2nd word as springboard for next round (do 5 rounds)
- 24. Scamper Technique Bob Eberle Substitute Combine Adapt Modify Put to Another Use Eliminate Reverse
- 26. David Ogilvy big ideas usually come as simple ideas
- 27. Metaphors have a way of holding the most truth in the least space orson scott card LEVERAGE METAPHOR
- 28. Porous Pedestrian: METAPHOR HUNT
- 29. IMAGIPHOR Find a metaphor for CHANGE on your camera roll OR exchange phones for more serendipity Think Pair Share
- 31. Kennings hyphenated compound metaphor Anglo-Saxon and Norse literature “northern-kiss”= cold wind “whale-road” = the ocean “sky-candle”= sun
- 35. analogies game word bank of nouns seek connections (use like and as) visualize horse wind
- 37. 1 phrase campaign like “Think Different” or “Got Milk?”
- 38. KENNING Create a kenning for something you have with you now OR for something to do with tech remember “information superhighway”?
- 40. get visual
- 42. “Ocean Pollution” power of a simple image
- 43. Theme: “Power of Books”
- 44. 3 panel image summary
- 45. 4 icon challenge
- 47. minimalist posters of a concept
- 49. Visualize a Series in a Theme (Values)
- 51. student logo contest: “What If?”
- 53. METAPHORICAL TYPE, MONDRIANIFY OR 3 IMAGE PANEL use your project idea or a concept you teach
- 55. T itle (catchy) I mage (poignant) Participation opportunity S tories (anecdotes, emotion) BLOG T.I.P.S.
- 56. Speaking Tips Hero’s Journey format (audience is hero)
- 58. How will you FRAME your idea? TYPE COLOUR IMAGERY TAGLINE HASHTAGS
- 60. PITCH and PICTURE VOLLEY ACTIVITY write a succinct 1 line description of your idea (+ your name!) *try rhyme or alliteration crumple paper and throw like a snowball draw a metaphorical icon / sketch of someone else’s idea
- 61. you don’t have to be Monet!
- 64. TAG IT “the soul of the internet”
- 65. Create (constant) Convo the cloud is our campfire
- 66. http://bit.ly/makedujour For Curation and Crowdsourced Creativity
- 67. Find Super Spreaders (and thank them)
- 69. Spark the Social
- 70. PARTICIPATORY PLATFORM ACTIVITY choose a social media platform think of an idea to engage a global audience with your idea describe and assign a hashtag