The document describes the TOURISMlink project, an EU-funded initiative to improve ICT adoption among small and medium enterprises (SMEs) in the business-to-business tourism industry. The project aims to facilitate SME connections to the global digital value chain through simple, low-cost, interoperable solutions. It involves testing a B2B online platform with pilots in different regions and source markets. The platform provides hotels and other tourism businesses central reservation, property management, and channel manager systems at reduced costs. Testing so far in Valencia has connected over 500 companies and generated over 25 million euros in bookings. The project aims to approve business and governance models by mid-2014.

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2. • Continue growth of
distribution channels
and platforms. B2B2B2C
On line
Travel Agent
Traditional
Travel Agent
• Mobile devices
• Social media
• Flash booking
C.R.S.
Metasearchers
• Our client is Multi
channel
• Not conected systems
and platforms.
Complexity
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3. EU funded initiative
A EU funded demonstration
initiative to:
• Improve ICT adoption by SMEs in
the Business to Business
tourism industry
• Improve the
competitiveness
of the
Tourism industry, by enhancing
business relationships between
source markets and destinations
To facilitate the connection
of SMEs to global digital
value chain, through the
development of simple,
low-cost, easy to use and
interoperable
soluti
ons.
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4. Università Commerciale Luigi Bocconi
Scientific support
HOTREC
EU association representing hotels, restaurants
and cafes
ECTAA
EU association of travel agents and tour
operators
Instituto Technologico Hotelero (ITH)
Builder of the platform
ZN.be Communication agency
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5. TOURISMlink tasks 2012 – 2014:
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6. Business to business on line platform, modular and focused in interoperability.
Developed for SME to manage and distribute all the tourist offer in each
destination (Hotel + Complementary Offer)
Complementary
Offer
Travel Agent
Hotel
Tour Operator
Online Travel Agent
Meta Searchers
Open and standard technnical framework, no license costs, SAAS (Software As A Service),
Cloud computing service.
If we all use the same B2B platform, we reduce costs
and capture sinergies in technnical development and mantenience.
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7. Testing phase with 3 pilots
Retailers TA Czech Republic
Supply side Valencia
Retailers (TA) in Finland
Retailers (TA) in Croatia
Retailers (TA) in Germany
Supply side Croacia
Retailers (TA) in Sweden
Retailers (TA) in Belgium
Retailers (TA) in Romania
Supply side in Rimini
Retailers (TA) in Portugal
Retailers (TA) in Greece
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8. Testing phase with 3 pilots
Retailers TA Czech Republic
Supply side Valencia
Retailers (TA) in Finland
Retailers (TA) in Croatia
Retailers (TA) in Germany
Supply side Croacia
Retailers (TA) in Sweden
Retailers (TA) in Belgium
Retailers (TA) in Romania
Supply side in Rimini
Retailers (TA) in Portugal
Meeting with Retailers (TA) 16Greece
Amadeus – in th April
2012
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9. Valencia Pilot experience:
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•
•
•
•
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More than 500 companies with credentials in the platform
241 Companies have already sold through the platform.
Reservations (2011-sept 2013): 59.722
Turnover (2011-sept 2013): more than 25 million €
4 PMS integrated in the platfform
26 OTAs integrated in the channel manager
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10. Valencia Pilot experience:
• PMS already integrated:
• OTAs in the channel manager:
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11. Benefits for the TA and hoteliers:
• Industry driven. ECTAA and HOTREC
• Provide destinations with wider distribution systems in source
markets in 9 ≠ countries (outbound small TA’s/OTA’s in Chezc
Republic, Finland, Croatia, Germany, Sweden, Belgium, Romania,
Portugal, Greece). Europe wide geographical scope
• Provide source markets the possibility to offer new products (new
niches market: including variety of complementary offer)
• Basic management tools for hoteliers: PMS, Channel Manager,
BI, CRS → free until July 2014
• Compatible existing IT systems. Interoperability
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12. Benefits for the hoteliers:
• Basic management tools for hoteliers: PMS, Channel Manager, BI, CRS → free
until July 2014 (usual market price: 6.000/18.000€/year/ hotel)
TOURISMlink ModulesHotels – Restaurants – Complementary Offer
PMS
CRS
TA Tour Operators
Business
Intelligence
CRM
Yield
Management
Channel
Manager
CMS
PMS
CRS
Channel M
Other
Brands:
Microsfidelio (Opera),
Tesipro, Protel, Grupotel,
Navision, Ruralgest, ICG
Software (FrontHotel)
BookAssist,
Sulcus,
Booking CRS
Rate Tiger,
Travelclick, Parity
Rate, RateGain
CRM, CMS, BI,
Yield
management
tools
Costs:
hotel per
year
1.200-4.000€ /
hotel / year
3%-6% revenue:
3.000€– 10.000€
/ year
800-1.800€ /
hotel / year
500-1.500€ /
hotel /year
Total
6.000€ 18.000€ /
hotel/year
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13. Business model (*)
• Free for 50 companies in destinations during pilots phase
• As from end of the project (July 2014), maintenance fee
to be paid:
• 1-2% comission fee per transaction is possible
• With a minimun amount between 500/1.000€ per
year depending on the dimensions of accommodation
Hoteliers to inform about values achieved along year →
help partners define right costs after July 2014
Companies in the pilot will have special conditions!!
(*)The costs, the business model and the governance model has to be approved by HOTREC and the
European Commission. This is a first approach not validated yet
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14. TOURISMlink Status
• Continue testing phase with pilots in Valencia region,
Croatia and Rimini region and the 9 source markets.
• Business and Governance models are being discussed.
• Presentation event mid 2014
• End in July 2014: delivery of technological standard to EC
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15. Your contribution counts!
Get in contact
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19. Accommodation back office functionalities
Business intelligence (BI)
• Report system, willanalyze and report data from sales.
• Pre-defined reports
• Available in the coming months!
property management systems (PMS)
• Property Management
• Tourismlink software
Central Reservation System (CRS)
• Hotel reservation system
• Booking Engine
TOURISMlink
back
office
features
includes
a
comprehensive
and
flexible
web-based
Property Management
System that helps to
manage
hotel
operations seamlessly
through its Frontdesk,
Booking
Engine,
Distribution
channel
manager and Data
mining.
Channel Manager
• Distribution channel manager
• immediate and automatic integration and adaptation of all
data
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