Coe's, a US-based lease-to-own chain with 1000 stores and $2 billion in annual revenue, must decide whether to expand domestically or abroad. While expansion into Mexico seems promising, Coe's previously failed when expanding to Puerto Rico. The CEO wants to expand but the CFO resists changes. They will evaluate the alternatives using a project evaluation sheet scoring eight criteria to determine the best path forward.

1. STAY HOME OR
GO ABROAD?

2. PREPARED FOR
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A N I N T E R N A T I O N A L B U S I N E S S
E N V I R O N M E N T ( L 3 0 1 )
P R E S E N T A T I O N

3. THE TEAM
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Shatabdi Biswas
RH-12
Sharmili Rowshon Kabir
RH-30
Arifur Reza Chowdhury
ZR-23
Muhtasim Sarowat Rayed
ZR-61

4. OUTLINE
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5. INTRODUCTION

6. Right now, everything’s going right for Coe’s.
But what about the future?
INTRODUCTION
1000 Stores
Initial Investment
$632
Current Annual Revenue
$2 Billion
In USA and Canada
LoyalEmployees, SatisfiedCustomers
Coe’s is an US-based lease-to-own chain
that provides rentals on furnitures and
home appliances.
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7. INTRODUCTION
S T A Y H O M E O R G O A B R O A D ?
Failed expansion in Puerto Rico
Potential market in Mexico
Coe wants to expand : home or abroad ?
Resistance from CFO
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8. PROBLEM DEFINITION

9. SYMPTOMS
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10. CORE PROBLEM
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11. SPECIFIC PROBLEMS
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2
3
4
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12. CORE ISSUE
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13. UNDERLYING ISSUES
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14. E V A L U A T I N G T H E A L T E R N A T I V E S

15. THE ALTERNATIVES
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16. PROJECT EVALUATION SHEET
B A S E D O N 8 R E L E V A N T C R I T E R I A
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17. PROJECT EVALUATION SHEET
T H E S C O R E S
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18. OUR DECISION
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19. TAKEAWAYS

20. TAKEAWAYS
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21. THANK YOU!