SlideShare una empresa de Scribd logo
1 de 7
© Absolutdata 2014 Proprietary and Confidential
SaaS Challenge
Converting FREE users to PAID subscribers
© Absolutdata 2014 Proprietary and Confidential
More Sign Ups = More Money
NOT ANY MORE !!!
?
Acquiring new sign up’s isn’t enough !!!
Wondered why Box, the cloud storage service is getting
“boxed”?
© Absolutdata 2014 Proprietary and Confidential
Revenue only comes from
approximately 5% users who PAY
SaaS companies need to act fast and
need a survival strategy to boost revenue
without additional marketing costs
© Absolutdata 2014 Proprietary and Confidential
But do you know
where your next paying
customer is coming
from ????
© Absolutdata 2014 Proprietary and Confidential
Aim for the bull’s eye !!!!!
Mythical-
Do not exist
Focus
Ignore Nurture
CostofConversion
HighLow
Low High
Likelihood to pay
Focus on the right set of customers
© Absolutdata 2014 Proprietary and Confidential
Focus on the right things and find your path to
conversion :
Have the right message
Choose the right medium
Find the opportune time
Absolutdata helps you increase conversion of free and trial customers, by
25-30%, in a very short period of time. Read the full article on :
http://linkd.in/1ogfiJV
Pack a punch and increase your revenue
Conversion Path
FREE TRIALERS
1
2
Right time to
reach out
Most well
received
channel
What features
do they use
Who are they
PAID
USERS
© Absolutdata 2014 Proprietary and Confidential
Thank You

Más contenido relacionado

Más de Absolutdata Analytics

When Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestWhen Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestAbsolutdata Analytics
 
'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' 'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' Absolutdata Analytics
 
Decision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisDecision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisAbsolutdata Analytics
 
Mobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulMobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulAbsolutdata Analytics
 
Mobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulMobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulAbsolutdata Analytics
 
Application of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryApplication of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryAbsolutdata Analytics
 
3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social MediaAbsolutdata Analytics
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Absolutdata Analytics
 
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...Absolutdata Analytics
 
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...Absolutdata Analytics
 
Adapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAdapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAbsolutdata Analytics
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
 
Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Absolutdata Analytics
 
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataOptimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataAbsolutdata Analytics
 

Más de Absolutdata Analytics (16)

When Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestWhen Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable Guest
 
'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' 'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special'
 
Decision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisDecision Making Through Conjoint Analysis
Decision Making Through Conjoint Analysis
 
Mobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulMobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soul
 
Mobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulMobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soul
 
Application of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryApplication of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG Industry
 
3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling
 
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
 
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
 
Adapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAdapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenon
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
 
Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...
 
Customer analytics fast facts v3
Customer analytics fast facts v3Customer analytics fast facts v3
Customer analytics fast facts v3
 
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataOptimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
 
From 'I think' to 'I know'
From 'I think' to 'I know'From 'I think' to 'I know'
From 'I think' to 'I know'
 

Último

Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queensdataanalyticsqueen03
 
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理e4aez8ss
 
Data Factory in Microsoft Fabric (MsBIP #82)
Data Factory in Microsoft Fabric (MsBIP #82)Data Factory in Microsoft Fabric (MsBIP #82)
Data Factory in Microsoft Fabric (MsBIP #82)Cathrine Wilhelmsen
 
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...ssuserf63bd7
 
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024Timothy Spann
 
Real-Time AI Streaming - AI Max Princeton
Real-Time AI  Streaming - AI Max PrincetonReal-Time AI  Streaming - AI Max Princeton
Real-Time AI Streaming - AI Max PrincetonTimothy Spann
 
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...Amil Baba Dawood bangali
 
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一F sss
 
Vision, Mission, Goals and Objectives ppt..pptx
Vision, Mission, Goals and Objectives ppt..pptxVision, Mission, Goals and Objectives ppt..pptx
Vision, Mission, Goals and Objectives ppt..pptxellehsormae
 
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.natarajan8993
 
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDINTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDRafezzaman
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI
LLMs, LMMs, their Improvement Suggestions and the Path towards AGILLMs, LMMs, their Improvement Suggestions and the Path towards AGI
LLMs, LMMs, their Improvement Suggestions and the Path towards AGIThomas Poetter
 
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptxmodul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptxaleedritatuxx
 
ASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel CanterASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel Cantervoginip
 
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...Boston Institute of Analytics
 
Semantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptxSemantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptxMike Bennett
 
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhhThiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhhYasamin16
 
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectHeart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectBoston Institute of Analytics
 
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degreeyuu sss
 

Último (20)

Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queens
 
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
 
Data Factory in Microsoft Fabric (MsBIP #82)
Data Factory in Microsoft Fabric (MsBIP #82)Data Factory in Microsoft Fabric (MsBIP #82)
Data Factory in Microsoft Fabric (MsBIP #82)
 
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
 
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
 
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024
April 2024 - NLIT Cloudera Real-Time LLM Streaming 2024
 
Real-Time AI Streaming - AI Max Princeton
Real-Time AI  Streaming - AI Max PrincetonReal-Time AI  Streaming - AI Max Princeton
Real-Time AI Streaming - AI Max Princeton
 
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
 
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
 
Vision, Mission, Goals and Objectives ppt..pptx
Vision, Mission, Goals and Objectives ppt..pptxVision, Mission, Goals and Objectives ppt..pptx
Vision, Mission, Goals and Objectives ppt..pptx
 
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.
 
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDINTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI
LLMs, LMMs, their Improvement Suggestions and the Path towards AGILLMs, LMMs, their Improvement Suggestions and the Path towards AGI
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI
 
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptxmodul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
 
ASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel CanterASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel Canter
 
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
 
Semantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptxSemantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptx
 
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhhThiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
 
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectHeart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis Project
 
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree
办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degree
 

Converting free users to paid subscribers

  • 1. © Absolutdata 2014 Proprietary and Confidential SaaS Challenge Converting FREE users to PAID subscribers
  • 2. © Absolutdata 2014 Proprietary and Confidential More Sign Ups = More Money NOT ANY MORE !!! ? Acquiring new sign up’s isn’t enough !!! Wondered why Box, the cloud storage service is getting “boxed”?
  • 3. © Absolutdata 2014 Proprietary and Confidential Revenue only comes from approximately 5% users who PAY SaaS companies need to act fast and need a survival strategy to boost revenue without additional marketing costs
  • 4. © Absolutdata 2014 Proprietary and Confidential But do you know where your next paying customer is coming from ????
  • 5. © Absolutdata 2014 Proprietary and Confidential Aim for the bull’s eye !!!!! Mythical- Do not exist Focus Ignore Nurture CostofConversion HighLow Low High Likelihood to pay Focus on the right set of customers
  • 6. © Absolutdata 2014 Proprietary and Confidential Focus on the right things and find your path to conversion : Have the right message Choose the right medium Find the opportune time Absolutdata helps you increase conversion of free and trial customers, by 25-30%, in a very short period of time. Read the full article on : http://linkd.in/1ogfiJV Pack a punch and increase your revenue Conversion Path FREE TRIALERS 1 2 Right time to reach out Most well received channel What features do they use Who are they PAID USERS
  • 7. © Absolutdata 2014 Proprietary and Confidential Thank You