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#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
SEO For Changing Product Pages
How to Optimize your Online Store Products URLs
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
All
	
paths
	
of
	
your
	
	
store
	
lead to your products
pages,
	
which
	
can
	
make
	
or
	
break
	
conversions
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Your
	
products pages are valuable


to
	
attract
	
bottom
	
of
	
the
	
funnel
	
searches
semrush
#productseo at #ecommerceconference by @aleyda from @orainti
How do noise cancelling
headphones work?
Guides & Resources Pages
brand.com/guides/headphones/noise-cancelling
Categories, Brands & Facets Pages
brand.com/headphones/noise-cancelling/
brand.com/bose/headphones/noise-cancelling/
Products Pages
brand.com/bose/headphones/700/
2,9K Searches/Month
40,5K Searches/Month
Bose noise cancelling headphones
8,1K Searches/Month
Wireless noise cancelling headphones
22,2K Searches/Month
Bose noise cancelling
headphones 700
SEARCH JOURNEY VS. CONTENT FUNNEL
AWARENESS
CONSIDERATION
PURCHASE
… that not only have a higher purchase intent,


but can also have non-trivial search volume
#productseo at #ecommerceconference by @aleyda from @orainti
moz
Product
pages tend to
be also highly
shared and
	
a
magnet for
backlinks
#productseo at #ecommerceconference by @aleyda from @orainti
semrush
That can make them some


of your top pages traffic wise too!
#productseo at #ecommerceconference by @aleyda from @orainti
sistrix
However, due to their high volume and always
changing inventory, is easy to generate errors
#productseo at #ecommerceconference by @aleyda from @orainti
Caused
	
by
	
a
lack
	
of
consistency
when
	
handling
their
	
HTTP
status
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
As well as
internal linking
issues, by
pointing to
non-indexable
products URLs
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
Making you to lose traffic and money opportunities


#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Products pages are also known to suffer


from content cannibalization issues …
#productseo at #ecommerceconference by @aleyda from @orainti
… making Google to leave them out of the
index, while consuming your crawl budget
#productseo at #ecommerceconference by @aleyda from @orainti
So much opportunity, but with challenges!
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
Let’s
	
see
	
how to handle products
optimization challenges to minimize SEO
issues & maximize benefits
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
When a
product is
released…
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Before creating
a new
	
URL,
establish rules to
	
validate if the
product existed
in the past to
leverage its old
URL instead
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
If the
	
product is just a variation of an existing one, it
can become a non-indexable attribute of same page…
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Check if the characteristics target specific queries w/
search volume worthy to index and rank for
#productseo at #ecommerceconference by @aleyda from @orainti
Some
marketplaces
prefer to
consolidate the
same products
from many sellers
in a single
indexable URL to
avoid inventory/
cannibalization
struggles
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
If they’re worthy to rank independently, differentiate
them to be relevant to target their characteristics
Title & Meta
Description
Product
Description
Product
Heading
Title & Meta
Description
Product
Description
Product
Heading
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Enable them to be listed and linked from relevant
indexable category/sub-category & brand pages
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Making sure that they fit from a topic and hierarchy
perspective, with a clear navigation path
#productseo at #ecommerceconference by @aleyda from @orainti
Don’t link to
canonicalized
Category URLs
#productseo at #ecommerceconference by @aleyda from @orainti
These categories/facets should be linked through
their canonical URLs, avoiding to add parameters
#productseo at #ecommerceconference by @aleyda from @orainti
Don’t link to
canonicalized
Product URLs
#productseo at #ecommerceconference by @aleyda from @orainti
Linking and including in XML sitemaps only original
products URLs to pass value & avoid crawl budget waste
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Highlighting further as the latest release, besides
making them easily findable via internal search
#productseo at #ecommerceconference by @aleyda from @orainti
Use the
final product


URL to promote


it previous
launch
#productseo at #ecommerceconference by @aleyda from @orainti
When “pre-launching” a product, use the same


URL that the product will have when sold
#productseo at #ecommerceconference by @aleyda from @orainti
https://developers.google.com/search/docs/data-types/product
Use product structured data to specify your products
characteristics and expand their SERP snippet…
#productseo at #ecommerceconference by @aleyda from @orainti
https://support.google.com/merchants/answer/7439058?hl=en
Create and submit your products feeds via Google
Merchant center to maximize visibility
#productseo at #ecommerceconference by @aleyda from @orainti
When a
product is
sold…
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Monitor if the products pages rank for too broad
queries, causing cannibalization issues
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
They can
negatively affect
not only their
own rankings
but also
	
give a
sub-optimal
experience with
a too specific
page
#productseo at #ecommerceconference by @aleyda from @orainti
vs
#productseo at #ecommerceconference by @aleyda from @orainti
This can help identify relevance & differentiation
issues between products & categories
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Or also
linking
mismatch
between the
relevant
category vs.
the product
pages
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
As well as to detect a lack of indexable categories/
facets that should target these queries
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Like in this case, since they’re targeted by


indexable internal search results instead
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Facets should become indexable if there are


enough products to feature and search potential
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Should I index a Sub-Category/Faceted Page?
Index
Don’t
Index
No
Are there enough
speci
fi
c products
featured in the
sub-category/
facet to offer?
No
Yes
Yes
Demand
Supply
Avoid
products
competing with
categories/
facets by
indexing facets
based on supply
& demand
Does the sub-
category/facet have
non-trivial search
volume worthy to
target?
#productseo at #ecommerceconference by @aleyda from @orainti
Copy.ai
.. while making
sure to feature
specifically
relevant, unique
descriptions..
leverage new
content
generation
software to
scale!
#productseo at #ecommerceconference by @aleyda from @orainti
Incentivize user
generated
content: reviews,
ratings, questions
and answers too,
that will also help
conversions
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
When a
product goes
out of stock…
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
All links
going to any
out of stock
products as
well as internal
search and
XML sitemap
inclusion should
be eliminated
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
If it’s a temporary
status or you’re
unsure, the
product page
should remain
indexable,
allowing users to
be notified when
it comes back,
recommending
related products
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
The product page structured data & feeds should


show the latest status, including “out of stock”
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
If it’s a permanent “out of stock” and the old product
has a new version, 301-redirect to the new one
301 redirect to new
product page, while
alerting users.




Update internal links, XML
sitemaps and product
feeds
#productseo at #ecommerceconference by @aleyda from @orainti
Add a
notification when
redirecting


explaining the out
of stock status


to the user
#productseo at #ecommerceconference by @aleyda from @orainti
…If there isn’t a new version but page has backlinks,
traffic, rankings, 301-redirect to parent category
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Another option is 301-redirecting to a similar product
but can cause chain redirects in the long run
#productseo at #ecommerceconference by @aleyda from @orainti
Don’t do
this
#productseo at #ecommerceconference by @aleyda from @orainti
Avoid
302 redirects to
make sure you
pass the old
product page
value while
making sure the
destination
actually works
and is relevant
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Don’t show 404s for out of stock products w/
backlinks, you miss value & give bad experience
#productseo at #ecommerceconference by @aleyda from @orainti
Personalize
your error page
to be usable
and relevant
#productseo at #ecommerceconference by @aleyda from @orainti
You can use 410 http status for permanent out of
stock pages with no backlinks nor rankings/traffic
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
All internal links, internal search, XML sitemaps and
feeds inclusion of these URLs should be eliminated
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
Set rules in your platform to tackle these scenarios
systematically whenever products change
#productseo at #ecommerceconference by @aleyda from @orainti
ryte
Schedule continuous crawls to run & be delivered
automatically to identify remaining issues
#productseo at #ecommerceconference by @aleyda from @orainti
Little Warden and ContentKing
Set real
time SEO
monitoring and
alerts, to be
warned if your
product pages
change their
status
#productseo at #ecommerceconference by @aleyda from @orainti
Little Warden and ContentKing
Integrate
	
Web
traffic
	
and
	
rankings
data
	
to
	
	
alerts
validations,
prioritizing
	
the
ones
	
	
of
	
	
	
those
product
	
	
pages
	
with
certain
	
minimum
value
#productseo at #ecommerceconference by @aleyda from @orainti
Zapier and Integromat
Set the
alerts to be
directly delivered
to your
communication or
PM system to
facilitate their
validation
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
It’s about aligning your products
optimization to their
	
inventory lifecycle
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #smxwest by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
T
o
	
miminize
	
crawlability,
	
indexability,
	
rankings
and
	
user
	
search
	
experience
	
issues…
#productseo at #ecommerceconference by @aleyda from @orainti
#productseo at #ecommerceconference by @aleyda from @orainti
…
	
while
maximizing
	
	
their
impact
	
and
	
value
from
	
an
	
organic
traffic
	
and
conversion
perspective
#productseo at #ecommerceconference by @aleyda from @orainti
www.orainti.com
orainti.com
I’m Aleyda Solis


* SEO Consultant & Founder at Orainti


* SEO Speaker at +100 Events in +20 countries


* Author “SEO. Las Claves Esenciales.”


* Crawling Mondays Video & Podcast Series Host


* #SEOFOMO Newsletter Wrangler


* Maker LearningSEO.io


* European Search Personality of the Year in 2018


* remoters.net Co-Founder
Thanks! Questions?

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SEO for Changing E-commerce Product Pages - How to Optimize your Online Store Products URLs

  • 1. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti SEO For Changing Product Pages How to Optimize your Online Store Products URLs #productseo at #ecommerceconference by @aleyda from @orainti
  • 2. #productseo at #ecommerceconference by @aleyda from @orainti All paths of your store lead to your products pages, which can make or break conversions #productseo at #ecommerceconference by @aleyda from @orainti
  • 3. #productseo at #ecommerceconference by @aleyda from @orainti Your products pages are valuable to attract bottom of the funnel searches semrush
  • 4. #productseo at #ecommerceconference by @aleyda from @orainti How do noise cancelling headphones work? Guides & Resources Pages brand.com/guides/headphones/noise-cancelling Categories, Brands & Facets Pages brand.com/headphones/noise-cancelling/ brand.com/bose/headphones/noise-cancelling/ Products Pages brand.com/bose/headphones/700/ 2,9K Searches/Month 40,5K Searches/Month Bose noise cancelling headphones 8,1K Searches/Month Wireless noise cancelling headphones 22,2K Searches/Month Bose noise cancelling headphones 700 SEARCH JOURNEY VS. CONTENT FUNNEL AWARENESS CONSIDERATION PURCHASE … that not only have a higher purchase intent, 
 but can also have non-trivial search volume
  • 5. #productseo at #ecommerceconference by @aleyda from @orainti moz Product pages tend to be also highly shared and a magnet for backlinks
  • 6. #productseo at #ecommerceconference by @aleyda from @orainti semrush That can make them some 
 of your top pages traffic wise too!
  • 7. #productseo at #ecommerceconference by @aleyda from @orainti sistrix However, due to their high volume and always changing inventory, is easy to generate errors
  • 8. #productseo at #ecommerceconference by @aleyda from @orainti Caused by a lack of consistency when handling their HTTP status #productseo at #ecommerceconference by @aleyda from @orainti
  • 9. #productseo at #ecommerceconference by @aleyda from @orainti As well as internal linking issues, by pointing to non-indexable products URLs #productseo at #ecommerceconference by @aleyda from @orainti
  • 10. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti Making you to lose traffic and money opportunities 
 #productseo at #ecommerceconference by @aleyda from @orainti
  • 11. #productseo at #ecommerceconference by @aleyda from @orainti Products pages are also known to suffer 
 from content cannibalization issues …
  • 12. #productseo at #ecommerceconference by @aleyda from @orainti … making Google to leave them out of the index, while consuming your crawl budget
  • 13. #productseo at #ecommerceconference by @aleyda from @orainti So much opportunity, but with challenges!
  • 14. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti Let’s see how to handle products optimization challenges to minimize SEO issues & maximize benefits #productseo at #ecommerceconference by @aleyda from @orainti
  • 15. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti When a product is released… #productseo at #ecommerceconference by @aleyda from @orainti
  • 16. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Before creating a new URL, establish rules to validate if the product existed in the past to leverage its old URL instead
  • 17. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti If the product is just a variation of an existing one, it can become a non-indexable attribute of same page…
  • 18. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Check if the characteristics target specific queries w/ search volume worthy to index and rank for
  • 19. #productseo at #ecommerceconference by @aleyda from @orainti Some marketplaces prefer to consolidate the same products from many sellers in a single indexable URL to avoid inventory/ cannibalization struggles
  • 20. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti If they’re worthy to rank independently, differentiate them to be relevant to target their characteristics Title & Meta Description Product Description Product Heading Title & Meta Description Product Description Product Heading
  • 21. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Enable them to be listed and linked from relevant indexable category/sub-category & brand pages
  • 22. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Making sure that they fit from a topic and hierarchy perspective, with a clear navigation path
  • 23. #productseo at #ecommerceconference by @aleyda from @orainti Don’t link to canonicalized Category URLs #productseo at #ecommerceconference by @aleyda from @orainti These categories/facets should be linked through their canonical URLs, avoiding to add parameters
  • 24. #productseo at #ecommerceconference by @aleyda from @orainti Don’t link to canonicalized Product URLs #productseo at #ecommerceconference by @aleyda from @orainti Linking and including in XML sitemaps only original products URLs to pass value & avoid crawl budget waste
  • 25. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Highlighting further as the latest release, besides making them easily findable via internal search
  • 26. #productseo at #ecommerceconference by @aleyda from @orainti Use the final product URL to promote it previous launch #productseo at #ecommerceconference by @aleyda from @orainti When “pre-launching” a product, use the same 
 URL that the product will have when sold
  • 27. #productseo at #ecommerceconference by @aleyda from @orainti https://developers.google.com/search/docs/data-types/product Use product structured data to specify your products characteristics and expand their SERP snippet…
  • 28. #productseo at #ecommerceconference by @aleyda from @orainti https://support.google.com/merchants/answer/7439058?hl=en Create and submit your products feeds via Google Merchant center to maximize visibility
  • 29. #productseo at #ecommerceconference by @aleyda from @orainti When a product is sold… #productseo at #ecommerceconference by @aleyda from @orainti
  • 30. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Monitor if the products pages rank for too broad queries, causing cannibalization issues
  • 31. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti They can negatively affect not only their own rankings but also give a sub-optimal experience with a too specific page
  • 32. #productseo at #ecommerceconference by @aleyda from @orainti vs #productseo at #ecommerceconference by @aleyda from @orainti This can help identify relevance & differentiation issues between products & categories
  • 33. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Or also linking mismatch between the relevant category vs. the product pages
  • 34. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti As well as to detect a lack of indexable categories/ facets that should target these queries
  • 35. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Like in this case, since they’re targeted by 
 indexable internal search results instead
  • 36. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Facets should become indexable if there are 
 enough products to feature and search potential
  • 37. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Should I index a Sub-Category/Faceted Page? Index Don’t Index No Are there enough speci fi c products featured in the sub-category/ facet to offer? No Yes Yes Demand Supply Avoid products competing with categories/ facets by indexing facets based on supply & demand Does the sub- category/facet have non-trivial search volume worthy to target?
  • 38. #productseo at #ecommerceconference by @aleyda from @orainti Copy.ai .. while making sure to feature specifically relevant, unique descriptions.. leverage new content generation software to scale!
  • 39. #productseo at #ecommerceconference by @aleyda from @orainti Incentivize user generated content: reviews, ratings, questions and answers too, that will also help conversions
  • 40. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti When a product goes out of stock…
  • 41. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti All links going to any out of stock products as well as internal search and XML sitemap inclusion should be eliminated
  • 42. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti If it’s a temporary status or you’re unsure, the product page should remain indexable, allowing users to be notified when it comes back, recommending related products
  • 43. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti The product page structured data & feeds should 
 show the latest status, including “out of stock”
  • 44. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti If it’s a permanent “out of stock” and the old product has a new version, 301-redirect to the new one 301 redirect to new product page, while alerting users. 
 
 Update internal links, XML sitemaps and product feeds
  • 45. #productseo at #ecommerceconference by @aleyda from @orainti Add a notification when redirecting explaining the out of stock status to the user #productseo at #ecommerceconference by @aleyda from @orainti …If there isn’t a new version but page has backlinks, traffic, rankings, 301-redirect to parent category
  • 46. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Another option is 301-redirecting to a similar product but can cause chain redirects in the long run
  • 47. #productseo at #ecommerceconference by @aleyda from @orainti Don’t do this #productseo at #ecommerceconference by @aleyda from @orainti Avoid 302 redirects to make sure you pass the old product page value while making sure the destination actually works and is relevant
  • 48. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Don’t show 404s for out of stock products w/ backlinks, you miss value & give bad experience
  • 49. #productseo at #ecommerceconference by @aleyda from @orainti Personalize your error page to be usable and relevant #productseo at #ecommerceconference by @aleyda from @orainti You can use 410 http status for permanent out of stock pages with no backlinks nor rankings/traffic
  • 50. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti All internal links, internal search, XML sitemaps and feeds inclusion of these URLs should be eliminated
  • 51. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti Set rules in your platform to tackle these scenarios systematically whenever products change
  • 52. #productseo at #ecommerceconference by @aleyda from @orainti ryte Schedule continuous crawls to run & be delivered automatically to identify remaining issues
  • 53. #productseo at #ecommerceconference by @aleyda from @orainti Little Warden and ContentKing Set real time SEO monitoring and alerts, to be warned if your product pages change their status
  • 54. #productseo at #ecommerceconference by @aleyda from @orainti Little Warden and ContentKing Integrate Web traffic and rankings data to alerts validations, prioritizing the ones of those product pages with certain minimum value
  • 55. #productseo at #ecommerceconference by @aleyda from @orainti Zapier and Integromat Set the alerts to be directly delivered to your communication or PM system to facilitate their validation
  • 56. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti It’s about aligning your products optimization to their inventory lifecycle
  • 57. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #smxwest by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti T o miminize crawlability, indexability, rankings and user search experience issues…
  • 58. #productseo at #ecommerceconference by @aleyda from @orainti #productseo at #ecommerceconference by @aleyda from @orainti … while maximizing their impact and value from an organic traffic and conversion perspective
  • 59. #productseo at #ecommerceconference by @aleyda from @orainti www.orainti.com orainti.com I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! Questions?