International SEO - Take your SEO abroad by @aleyda at #BrightonSEO

1. TAKING YOUR SEO OR

2. DOING

3. INTERNATIONAL

4. SEO

5. ASKING

6. (AND

7. ANSWERING)

8. THE

9. RIGHT

10. QUESTIONS ABROAD

11. TAKING YOUR SEO INTERNATIONAL I’M

12. ALEYDA

13. SOLIS INTERNATIONAL

14. SEO

15. AT

16. SEER

17. INTERACTIVE

18. aleydas@seerinteractive.com

20. @aleyda

22. www.aleydasolis.com

23. TAKING YOUR SEO INTERNATIONAL LET’S

24. GO

25. INTERNATIONAL...

26. TAKING YOUR SEO INTERNATIONAL INTERNATIONAL?

27. TAKING YOUR SEO INTERNATIONAL OTHER CULTURES

28. TAKING YOUR SEO INTERNATIONAL DIFFERENT LANGUAGES

29. TAKING YOUR SEO INTERNATIONAL UNKNOWN COUNTRIES

30. TAKING YOUR SEO INTERNATIONAL ARE YOU AFRAID?

31. TAKING YOUR SEO INTERNATIONAL THE WORLD IS SMALLER THAN IT SEEMS

32. TAKING YOUR SEO INTERNATIONAL AND

33. THE

34. STEPS

35. ARE

36. STRAIGHTFORWARD 1 3 2 THE WORLD IS SMALLER THAN IT SEEMS

37. TAKING YOUR SEO INTERNATIONAL START

38. BY

39. ANSWERING

40. THESE

41. QUESTIONS! 1 3 HOW CAN I DEVELOP AN DO I HAVE INTERNATIONAL POTENTIAL? 2 SEO FRIENDLY INTERNATIONAL WEBSITE? HOW CAN I TARGET MY INTERNATIONAL AUDIENCE? THE WORLD IS SMALLER THAN IT SEEMS

42. TAKING YOUR SEO INTERNATIONAL 1 DO

44. HAVE

45. INTERNATIONAL

46. POTENTIAL?

47. TAKING YOUR SEO INTERNATIONAL DO

49. HAVE

50. INTERNATIONAL

51. POTENTIAL? Check your site International trafﬁc status with Google Analytics

54. HAVE

55. INTERNATIONAL

56. POTENTIAL? Check your site International trafﬁc status Is there a high or growing percentage of visitors coming from other countries?

59. HAVE

60. INTERNATIONAL

61. POTENTIAL? Check your site International trafﬁc status What's the volume and trend of conversions and the conversion rate of visitors coming from other countries?

64. HAVE

65. INTERNATIONAL

66. POTENTIAL? Check your site International trafﬁc status What's the traffic source of visitors coming from other countries? Direct, organic, referrals?

69. HAVE

70. INTERNATIONAL

71. POTENTIAL? Check your site International trafﬁc status Which are the keywords and pages attracting this international traffic?

74. HAVE

75. INTERNATIONAL

76. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools

79. HAVE

80. INTERNATIONAL

81. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools How much visibility (Pageviews) does your Website get from each international location?

84. HAVE

85. INTERNATIONAL

86. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Which Queries and Pages provide you this International Visibility?

89. HAVE

90. INTERNATIONAL

91. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Does this visibility translate to clicks? What’s the CTR from these International Locations?

94. HAVE

95. INTERNATIONAL

96. POTENTIAL? Do a quick Research with Google Keyword Tool for the identiﬁed Languages and Countries to validate their keyword search volume potential

99. HAVE

100. INTERNATIONAL

101. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools What's the local monthly search volume for the relevant keywords in each of the countries and languages?

103. I

104. HAVE

105. INTERNATIONAL

106. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Are there more suggested keyword ideas with a high level of search volume?

108. I

109. HAVE

110. INTERNATIONAL

111. POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools It’s the international audience distributed by language or there’s enough search volume for each country?

113. I

114. HAVE

115. INTERNATIONAL

116. POTENTIAL? Identify more keyword opportunities with SEMrush or SearchMetrics that support other languages and countries

118. I

119. HAVE

120. INTERNATIONAL

121. POTENTIAL? Do the potential trafﬁc and conversions coming from these countries and languages compensate to build an International version? Yeah Nope You can move on with an It might be still too early. You International Web can secure the ccTLDs for the development and SEO process! countries with higher potential And also...

123. I

124. HAVE

125. INTERNATIONAL

126. POTENTIAL? Create Custom Alerts in Google Analytics for the most important countries or languages so you’re notiﬁed when they bring you enough trafﬁc to compensate an International Web Version for them

127. TAKING YOUR SEO INTERNATIONAL 2 HOW

128. CAN

129. I

130. TARGET

131. MY

132. INTERNATIONAL

133. AUDIENCE?

134. TAKING YOUR SEO INTERNATIONAL HOW

135. CAN

136. I

137. TARGET

138. MY

139. INTERNATIONAL

140. AUDIENCE? LANGUAGE COUNTRY Location is not a factor Location is a factor that Validate your type of that influence your influence your Web International targeting (per Web goals, products goals, products and and content offering content offering language or country), not vs only from a search but also There’s not enough There’s enough traffic business perspective traffic and conversion and conversion potential to target potential to target each country each country separately separately

142. CAN

143. I

144. TARGET

145. MY

146. INTERNATIONAL

147. AUDIENCE? Research each targeted audience online behavior with studies like TNS Digital Life and comScore Data Mine

149. CAN

150. I

151. TARGET

152. MY

153. INTERNATIONAL

154. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired targeting.

156. CAN

157. I

158. TARGET

159. MY

160. INTERNATIONAL

161. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired Which keywords they used and which pages they visited? countries and languages.

163. CAN

164. I

165. TARGET

166. MY

167. INTERNATIONAL

168. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired Which services or products theycountries and languages. ended-up buying?

170. CAN

171. I

172. TARGET

173. MY

174. INTERNATIONAL

175. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired What is the conversion volume and their conversion rate? countries and languages.

177. CAN

178. I

179. TARGET

180. MY

181. INTERNATIONAL

182. AUDIENCE? Use Google Trends to validate the seasonality and consumption trend of your offering for each targeted audience

184. CAN

185. I

186. TARGET

187. MY

188. INTERNATIONAL

189. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the search behavior users for the desired and trend over the year countries and languages. for each of your product / service / content category?

191. CAN

192. I

193. TARGET

194. MY

195. INTERNATIONAL

196. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the seasonality of your products and services for users for the desired each country and language? How’scountries and languages. it compared with your current market?

198. CAN

199. I

200. TARGET

201. MY

202. INTERNATIONAL

203. AUDIENCE? Get native language / country support to develop local and language relevant research. Use tools like Lexipedia for the markets you’re targeting to identify the relevant localized terms.

205. CAN

206. I

207. TARGET

208. MY

209. INTERNATIONAL

210. AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international Which are the local terms you should use desired users for the for your products, content and Website interface to connect with countries and languages. your audience?

212. CAN

213. I

214. TARGET

215. MY

216. INTERNATIONAL

217. AUDIENCE? Use the SEOmoz keyword difﬁculty tool to identify your competitiveness along with your competitors for the relevant keywords in the desired markets

219. CAN

220. I

221. TARGET

222. MY

223. INTERNATIONAL

224. AUDIENCE? Which are the most and less competitive keywords for each international market?

226. CAN

227. I

228. TARGET

229. MY

230. INTERNATIONAL

231. AUDIENCE? Who are your main competitors for each desired international market? Which are their USPs, content, offering, functionality and user interface patterns? Who are linking to them?

233. CAN

234. I

235. TARGET

236. MY

237. INTERNATIONAL

238. AUDIENCE? Use Google’s display network site proﬁle to get trafﬁc and audience information about your international competitors.

240. CAN

241. I

242. TARGET

243. MY

244. INTERNATIONAL

245. AUDIENCE? Now you will have a much better understanding of your international landscape, how to compete and connect with your audience.

246. TAKING YOUR SEO INTERNATIONAL 3 HOW

247. CAN

248. I

249. DEVELOP

250. AN

251. INTERNATIONAL

252. SITE?

254. CAN

255. I

256. DEVELOP

257. AN

258. INTERNATIONAL

259. SITE? Choose the best site structure according to your characteristics

261. CAN

262. I

263. DEVELOP

264. AN

265. INTERNATIONAL

266. SITE? Assess each structure approach with their Pros Cons

268. CAN

269. I

270. DEVELOP

271. AN

272. INTERNATIONAL

273. SITE? If your international versions are country targeted and not using a ccTLDs, geotarget them through Google Webmaster Tools

275. CAN

276. I

277. DEVELOP

278. AN

279. INTERNATIONAL

280. SITE? If your international versions are country targeted and they can be locally hosted, using a country IP, do it

282. CAN

283. I

284. DEVELOP

285. AN

286. INTERNATIONAL

287. SITE? Target your sites to their relevant language / country markets with rel=alternate hreﬂang=x

289. CAN

290. I

291. DEVELOP

292. AN

293. INTERNATIONAL

294. SITE? Include the rel=alternate hreﬂang=x in your XML Sitemaps. You can use the Media Flow tool to do it.

296. CAN

297. I

298. DEVELOP

299. AN

300. INTERNATIONAL

301. SITE? 1. Titles Descriptions 2. Support, Addresses Currency 3. International Versions Options 4. Navigational elements 5. Headings 6. Main Content 7. Reviews / Comments Optimize and Localize each of your site elements for their markets

303. CAN

304. I

305. DEVELOP

306. AN

307. INTERNATIONAL

308. SITE? Make your international site structure and options crawlable and indexable towards bots and visible to users.

310. CAN

311. I

312. DEVELOP

313. AN

314. INTERNATIONAL

315. SITE? Be careful with automatic redirects, it’s friendlier to suggest

317. CAN

318. I

319. DEVELOP

320. AN

321. INTERNATIONAL

322. SITE? Promote within the international communities to earn local popularity. Identify inﬂuencers with Followerwonk and popular competitors content with Social Crawlytics.

324. CAN

325. I

326. DEVELOP

327. AN

328. INTERNATIONAL

329. SITE? Track your international rankings, trafﬁc and conversions over time. Ranking tools like SEscout, Authority Labs and AWR support international results.

330. TAKING YOUR SEO INTERNATIONAL By following these guidelines you’re ready to develop SEO friendly International Websites.

331. TAKING YOUR SEO INTERNATIONAL IT WAS NOT THAT DIFFICULT RIGHT?

332. TAKING YOUR SEO INTERNATIONAL IT’S TIME TO TAKE OFF

333. TAKING YOUR SEO INTERNATIONAL IT’S TIME TO TAKE OFF Let’s

334. go

335. International!

336. TAKING YOUR SEO INTERNATIONAL THANKS QUESTIONS? ALEYDA

337. SOLIS INTERNATIONAL

338. SEO

339. AT

340. SEER

341. INTERACTIVE

342. aleydas@seerinteractive.com

343. /

344. @aleyda

345. /

346. www.aleydasolis.com

347. TAKING YOUR SEO INTERNATIONAL IMAGES UNDER CREATIVE COMMONS http://alphadesigner.com/mapping-stereotypes/,

348. http://www.flickr.com/photos/sarunas_b/4153911128/,

349. http://www.flickr.com/photos/anniemole/313981428/,

350. http://pixabay.com/tr/g%C3%B6ky%C3%BCz%C3%BC-bulutlar-u%C3%A7aklar-jets-u%C3%A7ak-86002/ THEY’RE

351. AMAZING

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International SEO - Take your SEO abroad by @aleyda at #BrightonSEO