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#ampresults by @aleyda at #pubcon
AMP
Real World Results
#ampresults by @aleyda at #pubcon
I’m Aleyda Solis
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
I help companies to connect with them
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Some of them brands you likely know
#ampresults by @aleyda at #pubcon
Having a fast mobile Website is one of the
fundamental aspects to achieve this goal
#ampresults by @aleyda at #pubcon
#ampresults by @aleyda at #pubcon
Which will be even more critical with 

Google’s upcoming mobile first index too
#ampresults by @aleyda at #pubcon
Users have minimum expectations
#ampresults by @aleyda at #pubcon
But this is our speed reality
#ampresults by @aleyda at #pubcon
Let’s see… how much time the 

Buzzfeed home page takes to load?
#ampresults by @aleyda at #pubcon
#ampresults by @aleyda at #pubcon
Ouch
https://testmysite.thinkwithgoogle.com/
#ampresults by @aleyda at #pubcon
And the Walmart one?
#ampresults by @aleyda at #pubcon
#ampresults by @aleyda at #pubcon
Yup
https://testmysite.thinkwithgoogle.com/
#ampresults by @aleyda at #pubcon
And the Best Buy one?
#ampresults by @aleyda at #pubcon
I think I’ve made my point
https://testmysite.thinkwithgoogle.com/
#ampresults by @aleyda at #pubcon
The solution is to implement WPO principles 

to make Mobile sites to load fast
https://developers.google.com/speed/docs/insights/rules
#ampresults by @aleyda at #pubcon
But big sites have restrictive legacy platforms &
small ones little resources to improve them
#ampresults by @aleyda at #pubcon
This is why Google launched AMP
#ampresults by @aleyda at #pubcon
It uses a “simplified” HTML version with optimised
resources & cache to serve faster in Mobile SERPs
https://www.ampproject.org/learn/overview/
#ampresults by @aleyda at #pubcon
AMP is published “parallely” and canonicalized 

to your current (slower) Mobile Web pages
https://www.forbes.com/sites/alanwolk/2017/09/07/apple-is-
losing-its-cool-factor-and-thats-a-problem-if-they-want-to-break-
into-tv/#4707740c71f8
https://www.forbes.com/sites/alanwolk/2017/09/07/apple-
is-losing-its-cool-factor-and-thats-a-problem-if-they-want-to-
break-into-tv/amp/
#ampresults by @aleyda at #pubcon
It’s also cached and pre-rendered 

by Google when shown in Mobile SERPs
Google AMP Viewer URL

that is pre-rendered
Canonical URL of the
Page
Content served from AMP
Cache URL
#ampresults by @aleyda at #pubcon
Making it certainly much faster
https://www.forbes.com/sites/alanwolk/2017/09/07/apple-is-
losing-its-cool-factor-and-thats-a-problem-if-they-want-to-break-
into-tv/#4707740c71f8
https://www.forbes.com/sites/alanwolk/2017/09/07/apple-
is-losing-its-cool-factor-and-thats-a-problem-if-they-want-to-
break-into-tv/amp/
#ampresults by @aleyda at #pubcon
AMP usage is not a ranking factor
#ampresults by @aleyda at #pubcon
But Google made it a requirement to be
included in the News Carrousel
#ampresults by @aleyda at #pubcon
and can be also shown in organic results
AMP article rich results

Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article rich
results are also rich results.
AMP non-rich results

A basic, non-graphical search result
pointing to the AMP page.
#ampresults by @aleyda at #pubcon
Which has given it an impressive SERP visibility
https://www.rankranger.com/amp-on-google-serp
#ampresults by @aleyda at #pubcon
As well as traffic to the sites using it
AMP Rich Results
AMP Non-Rich Results
Non-AMP Results
More Mobile organic
visibility and traffic from
AMP than non-AMP
results
#ampresults by @aleyda at #pubcon
However, AMP is not a replacement 

of your Mobile site
#ampresults by @aleyda at #pubcon
Even Google representatives agree that is not 

a “bullet-proof” solution for all sites
“It wouldn’t be
reasonable for us to
expect that a group of
limited functionalities
replace all what you can
do at the moment in the
mobile environment…
AMP its meant to serve in
certain use cases”
https://www.youtube.com/watch?v=wtOjUwGnrVY
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
AMP is a fast “add-on”
to your already existing 

(but still slow) mobile
Website
Just what happens with
Batman as a super hero… he
doesn’t have any superpowers
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Sorry Batman
AMP A fast Mobile site
#ampresults by @aleyda at #pubcon
But due to the way it is presented and 

its expansion efforts it might look like it
#ampresults by @aleyda at #pubcon
Just what happens to Batman 

as a superhero too
#ampresults by @aleyda at #pubcon
#ampresults by @aleyda at #pubcon
That’s why there are reservations about it: “AMP 

has a good intentions… but sacrifice the open Web”
#ampresults by @aleyda at #pubcon
You shouldn’t
then use AMP
as a silver
bullet Mobile
speed solution
but a resource
in certain
scenarios…
#ampresults by @aleyda at #pubcon
Thanks Alfred :)
#ampresults by @aleyda at #pubcon
You will be able to minimize situations like this
#ampresults by @aleyda at #pubcon
Use AMP when your Mobile site is too slow and/
or you want to be included in the carrousel
#ampresults by @aleyda at #pubcon
and/or
Too slow and can’t
be improved
Needs to be
included in carrousel
#ampresults by @aleyda at #pubcon
Avoid implementing AMP when you have 

an independent mobile Web Version
Desktop Web Parallel Mobile Web Version with M subdomain
AMP version under the M subdomain
Google AMP Viewer URL
Canonicalize to
Generates
#ampresults by @aleyda at #pubcon
Verify if you can Implement your
current Mobile Web UI &
functionality with AMP
#ampresults by @aleyda at #pubcon
#ampresults by @aleyda at #pubcon
Your AMP URLs should replicate your own 

Mobile Web UI & functionality, instead of this
ORIGINAL MOBILE PAGE AMP VERSION
#ampresults by @aleyda at #pubcon
Validate that your mobile Web functionality 

can be replicated by using AMP components
https://www.ampproject.org/docs/reference/components
#ampresults by @aleyda at #pubcon
Check with your development team if you 

have the capacity and flexibility to use them
https://ampbyexample.com/
#ampresults by @aleyda at #pubcon
You can even test while validating your 

code directly in the AMP Playground editor
https://ampbyexample.com/playground/
#ampresults by @aleyda at #pubcon
Plan ahead using the roadmap with a 

reference of the functionalities to come
https://www.ampproject.org/roadmap/
#ampresults by @aleyda at #pubcon
There are also free Wordpress plugins 

that highly facilitate the implementation
#ampresults by @aleyda at #pubcon
You can also use freemium and paid 

WP plugins like AMP for WP and weeblrAMP
#ampresults by @aleyda at #pubcon
They will allow you to personalise more, but 

you’ll likely need further development support
#ampresults by @aleyda at #pubcon
They’re not an “out of the box” solution 

and will still need design personalisation
ORIGINAL MOBILE PAGE AMP URL VERSION
#ampresults by @aleyda at #pubcon
The goal should be to keep the UI 

and functionality consistent
ORIGINAL MOBILE PAGE
= AMP VERSION
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Check your AMP visibility potential
to prioritize your implementation
accordingly
#ampresults by @aleyda at #pubcon
Verify the share and type of queries for 

which AMP results are shown in your industry
https://www.sistrix.com/
#ampresults by @aleyda at #pubcon
Identify which of them are shown along SERP
features to prioritise and format your content
#ampresults by @aleyda at #pubcon
Like this
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Avoid linking to your AMP URLs
unless you’re using them as your
canonical mobile Web pages
#ampresults by @aleyda at #pubcon
There’s an inconsistent mobile user experience 

when accessing to AMP pages from SERPs
#ampresults by @aleyda at #pubcon
Which ends-up causing that users link and share 

the non-canonical Google AMP Viewer URLs
#ampresults by @aleyda at #pubcon
Start avoiding these by making sure to only 

link internally to your canonical URLs from AMP
#ampresults by @aleyda at #pubcon
You can also refer your users to your original 

Website version to continue browsing your site
#ampresults by @aleyda at #pubcon
Remember to also redirect based on the user agent
to avoid showing non-mobile visitors your AMP URLs
DON’T DO THIS DO THIS
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Validate your AMP implementation
before and after launch with SEO
crawlers to minimise issues
#ampresults by @aleyda at #pubcon
+70% of top publishers with AMP across 8 countries
(including the US) have implementation errors
#ampresults by @aleyda at #pubcon
Most common AMP mistakes are related to usage 

of disallowed and non-supported attributes & tags
https://www.semrush.com/blog/amp-mistakes-semrush-study/
#ampresults by @aleyda at #pubcon
For real
THIS IS NOT THE AMP VERSION
OF THE ABOVE ARTICLE
#ampresults by @aleyda at #pubcon
Avoid them by using the AMP validator Chrome
extension to go through your main pages
https://chrome.google.com/webstore/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc
#ampresults by @aleyda at #pubcon
Crawl all of your site pages to validate AMP
implementation issues before and after launching
https://sitebulb.com/
#ampresults by @aleyda at #pubcon
SEO crawlers like Sitebulb, Deepcrawl & SEMrush

already include AMP configuration problems
deepcrawl.com
#ampresults by @aleyda at #pubcon
You’ll be able to obtain and fix quickly those that
would generate critical issues in the Search Console
#ampresults by @aleyda at #pubcon
https://www.screamingfrog.co.uk/log-file-analyser/
Validate if possible in your logs if Googlebot’s
crawling behavior of your AMP URLs is consistent
19 OF THE 20 CRAWLED
URLs ARE AMP
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Monitor AMP implementation
errors with GSC AMP report, where
you should focus on fixing critical
issues first
#ampresults by @aleyda at #pubcon
It’s usual to be overwhelmed by the increase of
AMP issues when launching or updating
SIGH
#ampresults by @aleyda at #pubcon
Prioritise to fix critical issues first, which will 

be the ones preventing to be shown in SERPs
THIS
#ampresults by @aleyda at #pubcon
Start with those affecting the highest number 

of pages and check them directly there
#ampresults by @aleyda at #pubcon
Focus on identifying how the non-supported code 

is included to establish a pattern and remove it
#ampresults by @aleyda at #pubcon
YES
Rinse and repeat until you minimise critical errors
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
Monitor your AMP visibility impact
to prioritize your efforts along the
on-going content development and
optimization process
#ampresults by @aleyda at #pubcon
Opt-in for Google Analytics AMP Client ID API 

to correctly track AMP on Cache
https://support.google.com/analytics/answer/7486764
#ampresults by @aleyda at #pubcon
Beyond the AMP vs. Non-AMP traffic trend, 

what’s the impact of AMP on users behavior?
#ampresults by @aleyda at #pubcon
Follow-up w/ your own AMP results 

via the Google Search Console too
#ampresults by @aleyda at #pubcon
Verify the top queries per AMP URL to identify
further AMP content opportunities
#ampresults by @aleyda at #pubcon
Be mindful of Search Console false positives though
#ampresults by @aleyda at #pubcon
Use SEOmonitor to track AMP for your targeted
(ranked or unranked) keywords
https://www.seomonitor.com/
#ampresults by @aleyda at #pubcon
You can also spot AMP opportunities vs. your
competitors with SEMrush rank tracking
https://www.semrush.com
#ampresults by @aleyda at #pubcon
rankranger.com
Do the same with your News Carrousel 

AMP rankings by using RankRanger
#ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon
If at some point you want to disable
AMP, follow SEO best practices to
avoid losing that traffic
#ampresults by @aleyda at #pubcon
Remove the rel=”amphtml” link tag and 

301-redirect AMP URLs to your canonical ones
https://developers.google.com/search/docs/guides/remove-amp
HANDY
WORDPRESS
PLUGIN
#ampresults by @aleyda at #pubcon
Here’s a list with all of these, 

so you don’t forget
Verify if you can
Implement your current
Mobile Web UI &
functionality with AMP
Check your AMP visibility
potential to prioritise your
implementation accordingly
Monitor AMP
implementation errors with
GSC AMP report, where you
should focus on fixing
critical issues first
Avoid linking to your AMP
URLs unless you’re using them
as your canonical mobile Web
pages
Validate your AMP
implementation before
and after launch with SEO
crawlers to minimise issues
Monitor your AMP visibility
impact to prioritize your
efforts along the on-going
content development and
optimization process
If you want to disable AMP,
don’t forget SEO best
practices, removing tag to
AMP and redirecting to your
mobile pages
#ampresults by @aleyda at #pubcon
Now is your turn
#ampresults by @aleyda at #pubcon

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AMP Real World Results #Pubcon

  • 1. #ampresults by @aleyda at #pubcon AMP Real World Results
  • 2. #ampresults by @aleyda at #pubcon I’m Aleyda Solis
  • 3. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon I help companies to connect with them
  • 4. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Some of them brands you likely know
  • 5. #ampresults by @aleyda at #pubcon Having a fast mobile Website is one of the fundamental aspects to achieve this goal #ampresults by @aleyda at #pubcon
  • 6. #ampresults by @aleyda at #pubcon Which will be even more critical with 
 Google’s upcoming mobile first index too
  • 7. #ampresults by @aleyda at #pubcon Users have minimum expectations
  • 8. #ampresults by @aleyda at #pubcon But this is our speed reality
  • 9. #ampresults by @aleyda at #pubcon Let’s see… how much time the 
 Buzzfeed home page takes to load? #ampresults by @aleyda at #pubcon
  • 10. #ampresults by @aleyda at #pubcon Ouch https://testmysite.thinkwithgoogle.com/
  • 11. #ampresults by @aleyda at #pubcon And the Walmart one? #ampresults by @aleyda at #pubcon
  • 12. #ampresults by @aleyda at #pubcon Yup https://testmysite.thinkwithgoogle.com/
  • 13. #ampresults by @aleyda at #pubcon And the Best Buy one?
  • 14. #ampresults by @aleyda at #pubcon I think I’ve made my point https://testmysite.thinkwithgoogle.com/
  • 15. #ampresults by @aleyda at #pubcon The solution is to implement WPO principles 
 to make Mobile sites to load fast https://developers.google.com/speed/docs/insights/rules
  • 16. #ampresults by @aleyda at #pubcon But big sites have restrictive legacy platforms & small ones little resources to improve them
  • 17. #ampresults by @aleyda at #pubcon This is why Google launched AMP
  • 18. #ampresults by @aleyda at #pubcon It uses a “simplified” HTML version with optimised resources & cache to serve faster in Mobile SERPs https://www.ampproject.org/learn/overview/
  • 19. #ampresults by @aleyda at #pubcon AMP is published “parallely” and canonicalized 
 to your current (slower) Mobile Web pages https://www.forbes.com/sites/alanwolk/2017/09/07/apple-is- losing-its-cool-factor-and-thats-a-problem-if-they-want-to-break- into-tv/#4707740c71f8 https://www.forbes.com/sites/alanwolk/2017/09/07/apple- is-losing-its-cool-factor-and-thats-a-problem-if-they-want-to- break-into-tv/amp/
  • 20. #ampresults by @aleyda at #pubcon It’s also cached and pre-rendered 
 by Google when shown in Mobile SERPs Google AMP Viewer URL
 that is pre-rendered Canonical URL of the Page Content served from AMP Cache URL
  • 21. #ampresults by @aleyda at #pubcon Making it certainly much faster https://www.forbes.com/sites/alanwolk/2017/09/07/apple-is- losing-its-cool-factor-and-thats-a-problem-if-they-want-to-break- into-tv/#4707740c71f8 https://www.forbes.com/sites/alanwolk/2017/09/07/apple- is-losing-its-cool-factor-and-thats-a-problem-if-they-want-to- break-into-tv/amp/
  • 22. #ampresults by @aleyda at #pubcon AMP usage is not a ranking factor
  • 23. #ampresults by @aleyda at #pubcon But Google made it a requirement to be included in the News Carrousel
  • 24. #ampresults by @aleyda at #pubcon and can be also shown in organic results AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page.
  • 25. #ampresults by @aleyda at #pubcon Which has given it an impressive SERP visibility https://www.rankranger.com/amp-on-google-serp
  • 26. #ampresults by @aleyda at #pubcon As well as traffic to the sites using it AMP Rich Results AMP Non-Rich Results Non-AMP Results More Mobile organic visibility and traffic from AMP than non-AMP results
  • 27. #ampresults by @aleyda at #pubcon However, AMP is not a replacement 
 of your Mobile site
  • 28. #ampresults by @aleyda at #pubcon Even Google representatives agree that is not 
 a “bullet-proof” solution for all sites “It wouldn’t be reasonable for us to expect that a group of limited functionalities replace all what you can do at the moment in the mobile environment… AMP its meant to serve in certain use cases” https://www.youtube.com/watch?v=wtOjUwGnrVY
  • 29. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon AMP is a fast “add-on” to your already existing 
 (but still slow) mobile Website Just what happens with Batman as a super hero… he doesn’t have any superpowers
  • 30. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Sorry Batman AMP A fast Mobile site
  • 31. #ampresults by @aleyda at #pubcon But due to the way it is presented and 
 its expansion efforts it might look like it
  • 32. #ampresults by @aleyda at #pubcon Just what happens to Batman 
 as a superhero too #ampresults by @aleyda at #pubcon
  • 33. #ampresults by @aleyda at #pubcon That’s why there are reservations about it: “AMP 
 has a good intentions… but sacrifice the open Web”
  • 34. #ampresults by @aleyda at #pubcon You shouldn’t then use AMP as a silver bullet Mobile speed solution but a resource in certain scenarios… #ampresults by @aleyda at #pubcon Thanks Alfred :)
  • 35. #ampresults by @aleyda at #pubcon You will be able to minimize situations like this
  • 36. #ampresults by @aleyda at #pubcon Use AMP when your Mobile site is too slow and/ or you want to be included in the carrousel #ampresults by @aleyda at #pubcon and/or Too slow and can’t be improved Needs to be included in carrousel
  • 37. #ampresults by @aleyda at #pubcon Avoid implementing AMP when you have 
 an independent mobile Web Version Desktop Web Parallel Mobile Web Version with M subdomain AMP version under the M subdomain Google AMP Viewer URL Canonicalize to Generates
  • 38. #ampresults by @aleyda at #pubcon Verify if you can Implement your current Mobile Web UI & functionality with AMP #ampresults by @aleyda at #pubcon
  • 39. #ampresults by @aleyda at #pubcon Your AMP URLs should replicate your own 
 Mobile Web UI & functionality, instead of this ORIGINAL MOBILE PAGE AMP VERSION
  • 40. #ampresults by @aleyda at #pubcon Validate that your mobile Web functionality 
 can be replicated by using AMP components https://www.ampproject.org/docs/reference/components
  • 41. #ampresults by @aleyda at #pubcon Check with your development team if you 
 have the capacity and flexibility to use them https://ampbyexample.com/
  • 42. #ampresults by @aleyda at #pubcon You can even test while validating your 
 code directly in the AMP Playground editor https://ampbyexample.com/playground/
  • 43. #ampresults by @aleyda at #pubcon Plan ahead using the roadmap with a 
 reference of the functionalities to come https://www.ampproject.org/roadmap/
  • 44. #ampresults by @aleyda at #pubcon There are also free Wordpress plugins 
 that highly facilitate the implementation
  • 45. #ampresults by @aleyda at #pubcon You can also use freemium and paid 
 WP plugins like AMP for WP and weeblrAMP
  • 46. #ampresults by @aleyda at #pubcon They will allow you to personalise more, but 
 you’ll likely need further development support
  • 47. #ampresults by @aleyda at #pubcon They’re not an “out of the box” solution 
 and will still need design personalisation ORIGINAL MOBILE PAGE AMP URL VERSION
  • 48. #ampresults by @aleyda at #pubcon The goal should be to keep the UI 
 and functionality consistent ORIGINAL MOBILE PAGE = AMP VERSION
  • 49. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Check your AMP visibility potential to prioritize your implementation accordingly
  • 50. #ampresults by @aleyda at #pubcon Verify the share and type of queries for 
 which AMP results are shown in your industry https://www.sistrix.com/
  • 51. #ampresults by @aleyda at #pubcon Identify which of them are shown along SERP features to prioritise and format your content
  • 52. #ampresults by @aleyda at #pubcon Like this
  • 53. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Avoid linking to your AMP URLs unless you’re using them as your canonical mobile Web pages
  • 54. #ampresults by @aleyda at #pubcon There’s an inconsistent mobile user experience 
 when accessing to AMP pages from SERPs
  • 55. #ampresults by @aleyda at #pubcon Which ends-up causing that users link and share 
 the non-canonical Google AMP Viewer URLs
  • 56. #ampresults by @aleyda at #pubcon Start avoiding these by making sure to only 
 link internally to your canonical URLs from AMP
  • 57. #ampresults by @aleyda at #pubcon You can also refer your users to your original 
 Website version to continue browsing your site
  • 58. #ampresults by @aleyda at #pubcon Remember to also redirect based on the user agent to avoid showing non-mobile visitors your AMP URLs DON’T DO THIS DO THIS
  • 59. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Validate your AMP implementation before and after launch with SEO crawlers to minimise issues
  • 60. #ampresults by @aleyda at #pubcon +70% of top publishers with AMP across 8 countries (including the US) have implementation errors
  • 61. #ampresults by @aleyda at #pubcon Most common AMP mistakes are related to usage 
 of disallowed and non-supported attributes & tags https://www.semrush.com/blog/amp-mistakes-semrush-study/
  • 62. #ampresults by @aleyda at #pubcon For real THIS IS NOT THE AMP VERSION OF THE ABOVE ARTICLE
  • 63. #ampresults by @aleyda at #pubcon Avoid them by using the AMP validator Chrome extension to go through your main pages https://chrome.google.com/webstore/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc
  • 64. #ampresults by @aleyda at #pubcon Crawl all of your site pages to validate AMP implementation issues before and after launching https://sitebulb.com/
  • 65. #ampresults by @aleyda at #pubcon SEO crawlers like Sitebulb, Deepcrawl & SEMrush
 already include AMP configuration problems deepcrawl.com
  • 66. #ampresults by @aleyda at #pubcon You’ll be able to obtain and fix quickly those that would generate critical issues in the Search Console
  • 67. #ampresults by @aleyda at #pubcon https://www.screamingfrog.co.uk/log-file-analyser/ Validate if possible in your logs if Googlebot’s crawling behavior of your AMP URLs is consistent 19 OF THE 20 CRAWLED URLs ARE AMP
  • 68. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Monitor AMP implementation errors with GSC AMP report, where you should focus on fixing critical issues first
  • 69. #ampresults by @aleyda at #pubcon It’s usual to be overwhelmed by the increase of AMP issues when launching or updating SIGH
  • 70. #ampresults by @aleyda at #pubcon Prioritise to fix critical issues first, which will 
 be the ones preventing to be shown in SERPs THIS
  • 71. #ampresults by @aleyda at #pubcon Start with those affecting the highest number 
 of pages and check them directly there
  • 72. #ampresults by @aleyda at #pubcon Focus on identifying how the non-supported code 
 is included to establish a pattern and remove it
  • 73. #ampresults by @aleyda at #pubcon YES Rinse and repeat until you minimise critical errors
  • 74. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon Monitor your AMP visibility impact to prioritize your efforts along the on-going content development and optimization process
  • 75. #ampresults by @aleyda at #pubcon Opt-in for Google Analytics AMP Client ID API 
 to correctly track AMP on Cache https://support.google.com/analytics/answer/7486764
  • 76. #ampresults by @aleyda at #pubcon Beyond the AMP vs. Non-AMP traffic trend, 
 what’s the impact of AMP on users behavior?
  • 77. #ampresults by @aleyda at #pubcon Follow-up w/ your own AMP results 
 via the Google Search Console too
  • 78. #ampresults by @aleyda at #pubcon Verify the top queries per AMP URL to identify further AMP content opportunities
  • 79. #ampresults by @aleyda at #pubcon Be mindful of Search Console false positives though
  • 80. #ampresults by @aleyda at #pubcon Use SEOmonitor to track AMP for your targeted (ranked or unranked) keywords https://www.seomonitor.com/
  • 81. #ampresults by @aleyda at #pubcon You can also spot AMP opportunities vs. your competitors with SEMrush rank tracking https://www.semrush.com
  • 82. #ampresults by @aleyda at #pubcon rankranger.com Do the same with your News Carrousel 
 AMP rankings by using RankRanger
  • 83. #ampresults by @aleyda at #pubcon#ampresults by @aleyda at #pubcon If at some point you want to disable AMP, follow SEO best practices to avoid losing that traffic
  • 84. #ampresults by @aleyda at #pubcon Remove the rel=”amphtml” link tag and 
 301-redirect AMP URLs to your canonical ones https://developers.google.com/search/docs/guides/remove-amp HANDY WORDPRESS PLUGIN
  • 85. #ampresults by @aleyda at #pubcon Here’s a list with all of these, 
 so you don’t forget Verify if you can Implement your current Mobile Web UI & functionality with AMP Check your AMP visibility potential to prioritise your implementation accordingly Monitor AMP implementation errors with GSC AMP report, where you should focus on fixing critical issues first Avoid linking to your AMP URLs unless you’re using them as your canonical mobile Web pages Validate your AMP implementation before and after launch with SEO crawlers to minimise issues Monitor your AMP visibility impact to prioritize your efforts along the on-going content development and optimization process If you want to disable AMP, don’t forget SEO best practices, removing tag to AMP and redirecting to your mobile pages
  • 86. #ampresults by @aleyda at #pubcon Now is your turn #ampresults by @aleyda at #pubcon