When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/

1. DesignThinking
Development
Design
Business

2. What is a Startup?

3. “
”
A startup is an organization
formed to search for a repeatable
and scalable business model.
Steve Blank

5. “
Life is pretty simple: You do
some stuff. Most fails.
Some works. You do more of
what works. If it works big,
others quickly copy it. Then
you do something else. The
trick is the doing
something else.
Leonardo da Vinci

7. Iterative,
Stage-Gate
Process

8. EUREKA!

11. [DESIRABILITY]
Inspiration

12. design [ lat. designāre ]
Meaning

14. “
”
Design the business around the Experience,
instead of the experience around the business.
Colin Raney, IDEO

15. Values, Memories
Meanings
Dreams
Motivations
Aspirations
Feelings
Situation
(context & state)

20. User Profile
Insight Cards
Booklet
Personas

21. Ideation
[FEASIBILITY]

23. Creativity Facilitation

24. Diverge
(expand really wide)
CLUSTER/Categorize
Converge
(Back to the
Original
purpose)
-Mental/Physical Space
-Group Dynamics
-Schedule/Break
-Tools
-Suspension of Disbelieve

25. [VIABILITY]
Validation

27. anvas
Lean C
Criteria:
-Ecosystem
-Team

28. Minimum Viable Product

29. Agile

30. Touch Points:
-Product
-Space
-Communication

31. Radical
Push
E
-Paradigm
-Process
-Product
-Position
Market
Demand
a ny
piph
Design
Driven
Innovation
Incremental
Culture adaptation
New meanings
Meaning (Language)

33. Recap
Development
[FEASIBILITY]
[DESIRABILITY]
Design
Ideation
Inspiration
Validation
Business
[VIABILITY]

34. www.Venture-Driven.com