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Lean prototyping for entrepreneurs
1.
Lean Prototyping For Startups
Original iPod Prototype
2.
What this talk
is about
3.
Who am I?
4.
2 short stories
about prototyping
5.
A picture is worth
a thousand words A prototype is worth a thousand pictures
6.
What's a prototype?
7.
8.
Early version of an
idea
9.
Te s t
a ble Early version of an idea
10.
This is not a
prototype
11.
This is not a
prototype
12.
This is
13.
14.
Why Prototype?
15.
To answer questions and generate
new ones
16.
Validate your assumptions
17.
compare alternatives
18.
Fail early d
an y ea pl ch
19.
To Visualize your ideas
20.
To Visualize your ideas and
share them with others
21.
To Visualize
your ideas and share them with others Team users investors clients
22.
So you
till you Fake it make it
23.
What makes
a good Prototype?
24.
Quick You can create
multiple versions fast and iterate even faster!
25.
Cheap You wouldn't mind
throwing it away and starting all over again
26.
Favorites
Check-in Chat Pictures Minimal Contains only core features
27.
Testable You can put
it in front of people and have them try it out (instead of just telling them about it)
28.
Measurable You can get
the numbers behind what's working and what's not.
29.
And hopefully fun
to create and use
30.
How I Do Rapi
d + Cheap Prototyping* *Without writing code
31.
1 Plan
32.
Define stories, and identify
tasks
33.
Create a user flow
diagram
34.
Sketch rough interface screens
Photo courtesy of StevenVanwel on Flickr
35.
2 Build
Photo courtesy of Mr. T in DC on Flickr
36.
Decide what you want
to prototype Which questions do you want to answer?
37.
Main screen
Login screen Design main screens
38.
Create UI states
Update Status Profile pop-up highlight update
39.
Add user interaction
40.
3 Test
41.
Test several prototypes
To get objective feedback
42.
Decide what to measure
To get accurate feedback
43.
Choose the right users
To get relevant feedback
44.
Ask them to think
aloud To get constant feedback
45.
Interview them
at the end To get even more feedback
46.
4 Refine
47.
Discuss results with your
team
48.
Integrate findings
49.
Test again with users
50.
5 Share
51.
Have your team play with
the prototype, instead of writing long specification documents
52.
Wh yIp
roto type wi th Ke ynote
53.
Design tool
without feature creep
54.
clickable
Fast Slow Low fidelity High fidelity Proto types
55.
Basic
shapes The ones you need, without the distraction of the ones you don't need
56.
Alignment and Snapping
57.
Copy Style Visual
K L styles K L Quickly share styles across shapes
58.
Master slides - Less copy/paste -
Update multiple pages with a single change
59.
Hyperlinks Add user
interaction without writing code
60.
Slide Transitions
61.
Export Hyperlinks are preser
ved!
62.
Test on Device Without doing
any extra work
63.
64.
Works with Adobe suite
Copy Paste
65.
Embed product demos
within your presentations
66.
And it costs less
than $20
67.
Fi reho se
D emo
68.
lden Rule s
for 5 Go Pro toty ping Lean
69.
Don't fall in
love with your early ideas
70.
If you can't
play with it, it's still a fantasy
71.
EVERYTHING is an experiment
72.
Favor kaizen over
perfection
73.
Be a good storyteller
74.
Tha nk y
ou! Questions
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