Presented at the Fort Wayne Social Media Breakfast, May 18, 2010

1. In Depth Anthony JulianoSocial Media BreakfastMay 18, 2010

2. Hello!

3. [Disclaimers]

8. You don’t always own your message (wall posts, tagged photos)

9. Videos, photos, interests are a double-edged sword

11. “There are three kinds of lies…

12. “lies, damn lies, and statistics. - Benjamin Disraeli

13. Members (in millions)

14. 31%growth 2009-2010 Source: Fortune, “How LinkedIn will fire up your career,” March 2010

15. Members earning > $100K Source: Nielsen Claritas study as reported by CNN, Oct. 2009

16. “[B]eing on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.” - Jessi Hempel, Fortune

17. “LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”

22. Your profile is only the beginning

23. What else can you do on? Company profile Status updates Integrated with Twitter Recommendations Introductions Answers Applications (SlideShare, Blog feeds) Events Groups Recruitment Follow companies And much more

24. 4 of the most useful tools on

25. Statusupdates

26. Good status content What you’re working on Sharing what you’ve read Advice Memorable quotations Questions Content from other sites Blog posts Media stories Videos/photos Events Jobs Tweets, WHEN APPROPRIATE Direct promotion of your product/service should be minimal

27. Recommendations

28. How do you obtain recommendations? Do good work Ask for them—timing is everything Give them (but not quid pro quo)

29. “The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.” - Seth Godin

32. Followcompanies

34. A few random novationsand cidentals

36. Take with you

38. Use as your address book

39. LinkedIn for Professional DevelopmentJune 14, 6 - 9 pm or July 28, 1 - 4 pm Just $69!

40. What we’ll cover More details on LinkedIn’s features More novations and cidentals (advanced tips and tricks) Getting started on LinkedIn One-on-one training

41. Keys to success on

42. Make a priority—or don’t use it

43. Create a complete profile

44. Choose your connections and content carefully

45. Create a strategy

46. Visit at leastonce a week (ideally daily)

47. Know what you hope to get from yourvestment

48. Questions?

49. Thanks! ajjuliano@gmail.com (260) 615.3426 If you enjoyed this presentation, please recommend me on