13. On-Site Optimization
Off-site indicators are links from other sites.
On-site, coders try to optimize certain site
characteristics (called on-site indicators) that the
search bots and the search engine index.
The primary on-site variables are keywords
embedded in the page’s tags, title, URL, and
content.
Meta tags are codes embedded in a web page.
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14. On-Site Optimization
Title tag is an HTML tag that defines the page’s
title.
tag is an HTML tag that is used to section and
describe content.
The title is your headline—the main indicator of
your page’s content, it should be loaded with
keywords.
The URL is the website address.
Dynamic URLs are generated from scripts and
change over time, making it difficult for people to
return to your content later.
Long tail keywords refers to multi-phrase search
queries. 6-14