1. The document analyzes mobile ad viewing, social media buzz, and consumer trends related to the 2017 Big Game and US pro football playoffs. It finds that attention peaks during key matchups like the Big Game and fans get more engaged through product purchases and social mentions leading up to major games.
2. Data on ad viewing rates, product sales, and social media mentions is used to examine viewing habits, popular foods, and how fans show support for their favorite teams through the playoffs and Super Bowl.
3. Hot wings and cheese pizza emerge as the most discussed food items while fans also look to save money by setting up football viewings at home rather than attending games live.