Adobe Digital Insights (ADI) team analyzed massive amounts of aggregated, anonymous data around social engagements, advertising performance, and website visits from playoff and championship games past. Take a look at our playbook and make the 2017 Big Game one for the record books.

1. MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH
STATS FROM OUR PLAYBOOK.
It’s time to kick off the most thrilling contest of
entertainment and smack talk. Adobe Digital Insights is
here to help your party go down in hall of fame history.
2017 ADOBE DIGITAL INSIGHTS
BLOOD, SWEAT,
TEARS, AND DATA.
There’s more positive vibes
(or social sentiments) flying
around the NFC champs.
The battle of wit, strength,
and social sentiments.
To keep the positive mojo flowing, fans sport their team’s gear
leading up to the big game. Sales jump before Sunday’s game—and
peak the day after, thanks to the bandwagon.
Gear up or go home.
Got your eyes on a new 4K TV? Chances are, it’s cheaper than a trip
to this year’s game. Add a comfy couch and fridge and you have the
ultimate game day trifecta.
Skip the tix. (And $13 hotdogs.)
Wings and pizza go head-to-head.
Traditional bone-in wings
slay the competition in total
share of social mentions.
The bone-in vs. boneless smackdown.
There’s a flavor for every denomination of wing-lover. But it’s
hot wings that get the most hype.
The way to wing.
Apparently there are more pizza purists than we thought.
Classic cheese: the pizza of champions.
Between socializing and staying glued to the TV, fans are
mesmerized by the big game.
All eyes on the game.
No matter who you're rooting for, throw an epic game day party
using our big data insights.
To learn more competitive data-driven research and insights,
visit Adobe Digital Insights for more pages from our playbook.
adobe.ly/ADISBLI
Set the record for most valuable party.
-5
MOST NEGATIVE
5
MOST POSITIVE
JAN 1 FEB 1 MAR 1
ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016)
-3.8% YOY-19.8% YOY -4.6% YOY
2.1X
CONFERENCE
CHAMPIONSHIPS
1.7X
MONDAY PRIOR TO
THE BIG GAME
4.7X
MONDAY JUST AFTER
THE BIG GAME
The Patriots outnumbered the Falcons in total social mentions
from January 1 - January 30, 2017. But not so fast.
20%
BONELESS
80%
TRADITIONAL
FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016)
During this highly-anticipated weekend, people eat a
shameless amount of chicken wings.
It’s a debate that’s scandalized dozens of households. Until now.
52%
CHEESE
Because nothing says
true fandom like a
mouth on fire.
HOT
BUFFALO
BBQ
RANCH
BLUE CHEESE
TERIYAKI
HONEY MUSTARD
38%
25%
18%
8%
6%
3%
2%
FALCONS
PATRIOTSPATRIOTS
FALCONS
3.35
2.75
1.2 M
782K
SOCIAL MENTIONS
Adobe Digital Insights Methodology:
Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud:
• 1.5M+ products across multiple categories.
• TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playoffs.
• 165M social engagements captured from Aug 2014 – Jan 2017. Social mentions based off an aggregate total.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of their respective owners.
© 2017 Adobe Systems Incorporated. All rights reserved.
50%
FEBRUARY’S BIG GAME
65%
CONFERENCE
CHAMPIONSHIPS
1%
SUPREME
3%
VEGGIE
9%
HAWAIIAN
8%
MEAT LOVERS
24%
PEPPERONI
3%
SAUSAGE
With its simple, no-frills
execution, plain cheese
wins the most buzz.
It’s no surprise then
that the ultimate finger
food outperforms pizza
this weekend.
40%
4%
CHICKEN WINGS PIZZA
INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG
GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US)
AVERAGE MOBILE AD COMPLETION RATE