Experience Co-Creation is named as the 'third wave of innovation' and difference itself to 'open innovation'. This presentation shows in a simple example the main differences between the two methodologies.

1. Open Innovation vs. Experience Co-Creation

2. The traditional innovation process

3. Traditional R&D Tires with altered PP offering lower friction Focus on design Higher security Easy and fast demountable parts Organic plastic Maintenance

4. The lense of open innovation R&D Bicycle manufacturer Polymer R&D R&D Design R&D Universities R&D ...n Solvers Market Focus on young customers Excellence in production Car sector Brakes manufacturer Seekers R&D Community

6. How do we define experience? An experience stimulates and satisfies individually the senses of the interacter (customer) by creating an emotional connection. It further transcends the traditional vision of products and services.

8. The experience co-creation innovation process

10. Experience Co-Creation integrated the customer in the organization’s creation process Where would my friend sit? When the color would not be orange I should feel like driving a Ducatti I would like to drive in the water My apartment is quiet small, how to I store my bike? I would like to buy a “racing suit”/outfit that combines with my bike . Is this bike receicable? The product is cool but the service.... Who is using the same or similar bicycle? Could I create and place my own logo on the bike? How can I track where my child is riding the bike?

11. Different experiences and views create new qualitative ideas Company Suppliers IT company Tourism Agency Gaming company Partners Market Target group Bicycle Shop Community Environmentalist Stakeholders Co-Creation and collaboration environment ? Partners...n Industry

12. Experience platforms contextual and therefore exist off & on-line

13. Creating new experiences via a new partner network

14. From the traditional to the experience innovation taxonomy Old New Process Interactions Products and services Experiences Technology Experience environments (on-line and off-line) Collaboration Individual Community Stakeholder Individual

15. Where can you drink a coffee with us São Paulo Salvador * Fortaleza * Buenos Aires Santiago Bogotá México - DF * Atuação através de parceiros Lima Munique Basel Poznan Luanda

16. In 20 years Symnetics worked with 650 clients

17. Innovation Co-Creation projects gain momentum in the last years

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19. Thank you!

20. What is ‘creative commons’