Explore the potential of advanced analytics in UK cities and councils. Learn more: https://accntu.re/2CUZjV7

1. DATA DRIVEN
COMMUNITIES
IN THE UKTHE POWER AND POTENTIAL OF ANALYTICS

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What can analytics
do for you?
What can we learn
from others?
So what for you?
IS A SET OF TOOLS AND
METHODS THAT ALLOW YOU
TO BE DRIVEN BY DATA

3. Improving Citizen
and Community
Interactions
Building insights
into citizens and
business needs,
the personalisation
of their interactions
Improving
Operations
Capability
Optimising asset
and fleet usage
and maintenance,
and workforce.
Improving
Community
Services
Improving the
efficiency and
effectiveness of
services such as
transportation, public
safety and water.
Improving
Strategy and
Performance
Improving spend
analysis, budget
planning and
policy planning.
ONE SIZE DOES NOT FIT ALL
COUNCILS USE ANALYTICS IN MANY WAYS
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1 2 3 4

4. Systemic changes are required to become data driven
WHAT HAVE WE LEARNED
FROM THE FIRST MOVERS?
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BEING DATA DRIVEN REQUIRES A CULTURAL SHIFT
Rubbish in…
rubbish out
Requires
new skills &
capabilities
Opendata
is not
enough
Correlation
does not equal
causation
Data silos have
to be actively
addressed
Insight is
not action

5. Driving
value for our
constituents
IF IN DOUBT ASK THE QUESTION
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HOW IS THE INSIGHT GOING TO LEAD TO OUTCOMES?

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Financial
efficiency and
effectiveness
Delivering
mission critical
outcomes

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Strategic revenue
improvements
Strategic cost
reduction
Delivering for
citizens and
business
Delivering for
the workforce

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Process Excellence
*Process KPIs
IT Effectiveness
*IT cost benchmarks
Procurement Savings
*Supplier data
Improved Asset
Utilization
*Capital asset utilization
Increased Tax Base
*Inward investment metrics
Fraud Detection
And Compliance
*Tax avoidance
Collection
Effectiveness
*Digital payment metrics
New Revenue Sources
*Average spend on services
Employee Engagement
*Staff absenteeism
Skills & Capabilities
for the Future
*Competency assessments
Enterprise Performance
Management
*Data & digital maturity
Culture of Innovation
*Employee perceptions
Safe, Liveable City
*International rankings
Quality & Access
Of Public Service
*Response/waiting times
Jobs and Opportunity
*Youth employment
Transparency &
Accountability
*Open data availability
*Example, non exhaustive data sources

9. …AND SO WHAT?
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WHERE COULD YOUR COUNCIL GO FROM HERE?
IT WILL SHINE A LIGHT
ON THE PAUCITY OF DATA
Data will become the most valuable
commodity and worth of investment
INSIGHT IS ONLY
THE FIRST STEP
As a group you will need to
build service design skills

10. Simon Giles
Accenture Global Cities
Managing Director
simon.w.giles@accenture.com
Jen Hawes-Hewitt
Accenture Global Cities
Management Consulting Lead
jen.hawes-hewitt@accenture.com
uk.linkedin.com/in/simongilescities
@peakflow
www.linkedin.com/in/jenhaweshewitt
@jenhaweshewitt
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting,
digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business
functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their stakeholders. With approximately 425,000 people serving clients in
more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at https://www.accenture.com.
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