SlideShare una empresa de Scribd logo
1 de 12
Descargar para leer sin conexión
Capturing the $100 Billion
Opportunity for Life Sciences:
Are You a Digital Transformer or
Follower?
Copyright © 2015 Accenture. All rights reserved. 2
Executive Summary
Copyright © 2015 Accenture. All rights reserved. 3
Sources of Commercial Digital Value in Life Sciences
Digital can unlock $100 B in commercial value in the US for life
science companies in three ways: digitizing the customer
experience, digitizing operations, and digitalizing business models.
Source: Accenture Research, 2014. See Research Methodology
Copyright © 2015 Accenture. All rights reserved. 4
Many of our life science clients are digitizing the customer
experience and operations to both increase revenue and decrease
operational costs.
Life Sciences Digital Value Tree for Commercial
Source: Accenture Research, 2014. See Research Methodology
Copyright © 2015 Accenture. All rights reserved. 5
Disrupting the game: shift or control?
Two broad categories of disruptions that have occurred in other
industries are poised to impact life sciences:
1. Shift value within or across
industries.
Digital has both removed intermediaries
within an industry’s value chain, such as
book stores and recruiters, and added
intermediaries, such as stores for digital
music and mobile apps.
2. Change the nature of control
points.
The critical control points for influencing
decisions or actions within healthcare
value chains have also changed. Physical
presence and scale and scope have
ceased to be the sole influencer as digital
technology has promoted the emergence
of new control points—including customer
data, subscriptions and personal, smart
devices.
Copyright © 2015 Accenture. All rights reserved. 6
Digitalized life science business models
Copyright © 2015 Accenture. All rights reserved. 7
The treatment of type 2 diabetes alone has the potential to shift more than $100B in value from
traditional to emerging business models in the US over a 5-year period. An analysis of how
digital disruptions would shift value this value demonstrates the potential for disruption by
incumbents and new entrants:
Digitalized Business Model Potential Impact in Type 2 Diabetes
Provide a substitute for
treatment or medication
86 million Americans are pre-diabetic
$3.8 billion in annual potential savings
Enable the sharing
economy
$400 - 500 million could be saved if anti-diabetic supplies
were fulfilled through sharing among patients
Convert healthy activities
into currency
Increases in medication adherence of only 20% could reduce total
health spending by $1,074 for every person with diabetes,
resulting in total savings of $1.4 billion
Set the standard for
treatment
$1.9 billion could be saved in diabetes-related physician visit
treatment algorithms and remote monitoring
Create new intermediaries
$697 annually could be saved per patient using digital for
diagnosis and treatment = $19.2 billion
Example: Diabetes
Sources: National Diabetes Statistics Report, 2014http://www.cdc.gov/diabetes/pdfs/data/2014-report-estimates-of-diabetes-and-its-burden-in-the-united-states.pdf; General Diabetes Facts, http://jdrf.org/about-jdrf/fact-sheets/general-diabetes-facts;
and Statistics About Diabetes, http://www.diabetes.org/diabetes-basics/statistics., Diabetes Prevention Program Outcomes Study (DPPOS) Highlights,
http://www.endocrineweb.com/professional/meetings/diabetes-prevention-program-outcomes-study-dppos-highlights, Diabetes Care, Volume 36, April 2013, Supplementary Data,http://care.diabetesjournals.org/content/suppl/2013/03/05/dc12-
2625.DC1/DC122625SupplementaryData.pdf. , The Sharing Economy Holds Promise for More Goods to Be Offered at Near Zero Marginal Cost, http://www.entrepreneur.com/article/234541; and Web Black Market in Diabetic Supplies Costs
Government $200m, http://www.thedailybeast.com/articles/2012/03/11/web-black-market-in-diabetic-supplies-costs-government-200m.html, Sokol MC, McGuigan KA, Verbrugge RR, Epstein RS. Impact of medication adherence on hospitalization
Copyright © 2015 Accenture. All rights reserved. 8
Diabetes patient journey: potential digital disruption
Copyright © 2015 Accenture. All rights reserved. 9
Capturing the full value of a digital business
Life sciences companies need to begin taking two major steps today:
1) understand and extract the value from digitized customer experiences and
operations and 2) prepare to capitalize on—and/or defend against—the shift in
value that digital disruptions will create.
5 key actions to capture
the big money by
considering each type of
digital disruption
1. Assess opportunities and risks pertaining to digital substitutes
2. Conduct robust ongoing patient value analysis based
on real-world examples
3. Define “rep of the future” to convey value proposition of
therapies to new intermediaries unbounded by geography
4. Build capabilities to facilitate and engage
with customer communities
5. Develop an ecosystem for
digital currency
Copyright © 2015 Accenture. All rights reserved. 10
The big question: Will your company be a transformer
or a follower?
Accenture’s research shows: digital transformers focus 2X as much of their
digital investments on growth (40%) as digital followers (23%).
Source: Digital Double-Down: How Far Will Leaders Leap Ahead?, http://www.accenture.com/us-
en/Pages/insight-doubling-down-drive-digital-transformation.aspx
Copyright © 2015 Accenture. All rights reserved. 11
Research Methodology
Our analysis of digital benefits is based on 5-year revenue projections for the
entire branded US pharmaceutical market1
, Accenture estimates on marketing
and sales spend in proportion to revenue, and Accenture client experience with
potential revenue generation and cost savings from digital initiatives. The
analysis is a directional estimate of a blended digital benefit for the industry;
taking into account the varying levels of direct sales support and marketing
promotion for pharmaceutical brands based on life-cycle stage (e.g., new vs.
mature). A formal benchmarking study was not undertaken as part of this
analysis.
Our estimates for the impact of digital services on diabetes are based on the
2014 CDC diabetes prevalence figures on the number of diabetics and the cost
for treating diabetes in the US. For each disruption, the impact was calculated
based on the change to the number of patients, visits, or expenses as
described in each section.
1
Source: IMS Health Market Prognosis, June 2013. Total Unaudited and Audited Global Pharmaceutical Market By Region/2012 - 2017,
http://www.imshealth.com/deployedfiles/imshealth/Global/Content/Corporate/Press
%20Room/Total_World_Pharma_Market_Topline_metrics_2012-17_regions.pdf
Copyright © 2015 Accenture. All rights reserved. 12
Contacts and Links
James Crowley
Managing Director, Accenture Strategy, Global Life Sciences Industry Lead
james.c.crowley@accenture.com
Kenneth Munie
Managing Director. Accenture Strategy, Life Sciences Digital Lead
kenneth.r.munie@accenture.com
Benjamin Rhee
Senior Manager, Accenture Strategy, Life Sciences
benjamin.w.rhee@accenture.com
Associated Material
•Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital
Transformer or Follower?
•Digital Double-Down: How Far Will Leaders Leap Ahead?

Más contenido relacionado

La actualidad más candente

2018 Local Dynamos: Emerging-Market Companies Up Their Game
2018 Local Dynamos: Emerging-Market Companies Up Their Game2018 Local Dynamos: Emerging-Market Companies Up Their Game
2018 Local Dynamos: Emerging-Market Companies Up Their GameBoston Consulting Group
 
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdf
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdfBCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdf
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdfRobertoChiesa6
 
Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...Mirakl
 
EY's European Banking Barometer – 2015
EY's European Banking Barometer – 2015 EY's European Banking Barometer – 2015
EY's European Banking Barometer – 2015 EY
 
COVID-19 Rapid Response Checklist for Nonprofits
COVID-19 Rapid Response Checklist for NonprofitsCOVID-19 Rapid Response Checklist for Nonprofits
COVID-19 Rapid Response Checklist for NonprofitsBoston Consulting Group
 
Earley Executive Roundtable - Building a Digital Transformation Roadmap
Earley Executive Roundtable - Building a Digital Transformation RoadmapEarley Executive Roundtable - Building a Digital Transformation Roadmap
Earley Executive Roundtable - Building a Digital Transformation RoadmapEarley Information Science
 
Rethinking Trust in Data
Rethinking Trust in Data Rethinking Trust in Data
Rethinking Trust in Data DATAVERSITY
 
Cracking the Code on Consumer Fraud | Accenture
Cracking the Code on Consumer Fraud | AccentureCracking the Code on Consumer Fraud | Accenture
Cracking the Code on Consumer Fraud | Accentureaccenture
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy? EY
 
What’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionWhat’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionBoston Consulting Group
 
2016 Strategic Hospital Priorities Study
2016 Strategic Hospital Priorities Study2016 Strategic Hospital Priorities Study
2016 Strategic Hospital Priorities StudyL.E.K. Consulting
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsDeloitte United States
 
Data Quality
Data QualityData Quality
Data Qualityjerdeb
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challengesDeloitte United States
 
Becoming a Data-Driven Organization - Aligning Business & Data Strategy
Becoming a Data-Driven Organization - Aligning Business & Data StrategyBecoming a Data-Driven Organization - Aligning Business & Data Strategy
Becoming a Data-Driven Organization - Aligning Business & Data StrategyDATAVERSITY
 

La actualidad más candente (20)

Gartner Introduction
Gartner IntroductionGartner Introduction
Gartner Introduction
 
2018 Local Dynamos: Emerging-Market Companies Up Their Game
2018 Local Dynamos: Emerging-Market Companies Up Their Game2018 Local Dynamos: Emerging-Market Companies Up Their Game
2018 Local Dynamos: Emerging-Market Companies Up Their Game
 
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdf
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdfBCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdf
BCG-Executive-Perspectives-CEOs-Dilemma-Supply-Chain-Resilience.pdf
 
Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...
 
EY's European Banking Barometer – 2015
EY's European Banking Barometer – 2015 EY's European Banking Barometer – 2015
EY's European Banking Barometer – 2015
 
Decoding the Chinese Internet
Decoding the Chinese InternetDecoding the Chinese Internet
Decoding the Chinese Internet
 
COVID-19 Rapid Response Checklist for Nonprofits
COVID-19 Rapid Response Checklist for NonprofitsCOVID-19 Rapid Response Checklist for Nonprofits
COVID-19 Rapid Response Checklist for Nonprofits
 
Data Monetization
Data MonetizationData Monetization
Data Monetization
 
Earley Executive Roundtable - Building a Digital Transformation Roadmap
Earley Executive Roundtable - Building a Digital Transformation RoadmapEarley Executive Roundtable - Building a Digital Transformation Roadmap
Earley Executive Roundtable - Building a Digital Transformation Roadmap
 
Global flows in a digital age
Global flows in a digital ageGlobal flows in a digital age
Global flows in a digital age
 
Rethinking Trust in Data
Rethinking Trust in Data Rethinking Trust in Data
Rethinking Trust in Data
 
Cracking the Code on Consumer Fraud | Accenture
Cracking the Code on Consumer Fraud | AccentureCracking the Code on Consumer Fraud | Accenture
Cracking the Code on Consumer Fraud | Accenture
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy?
 
What’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionWhat’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive Production
 
2016 Strategic Hospital Priorities Study
2016 Strategic Hospital Priorities Study2016 Strategic Hospital Priorities Study
2016 Strategic Hospital Priorities Study
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
 
Data Quality
Data QualityData Quality
Data Quality
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
 
Consumer privacy in retail
Consumer privacy in retailConsumer privacy in retail
Consumer privacy in retail
 
Becoming a Data-Driven Organization - Aligning Business & Data Strategy
Becoming a Data-Driven Organization - Aligning Business & Data StrategyBecoming a Data-Driven Organization - Aligning Business & Data Strategy
Becoming a Data-Driven Organization - Aligning Business & Data Strategy
 

Destacado

Three Techniques, One System: How to Effectively Characterize Complete Muscle...
Three Techniques, One System: How to Effectively Characterize Complete Muscle...Three Techniques, One System: How to Effectively Characterize Complete Muscle...
Three Techniques, One System: How to Effectively Characterize Complete Muscle...InsideScientific
 
Accenture Technology Vision 2014—Every Business is a Digital Business
Accenture Technology Vision 2014—Every Business is a Digital BusinessAccenture Technology Vision 2014—Every Business is a Digital Business
Accenture Technology Vision 2014—Every Business is a Digital Businessaccenture
 
Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
 
Growth Game Changer
Growth Game ChangerGrowth Game Changer
Growth Game Changeraccenture
 
Harnessing the Power of Entrepreneurs to Open Innovation
Harnessing the Power of Entrepreneurs to Open InnovationHarnessing the Power of Entrepreneurs to Open Innovation
Harnessing the Power of Entrepreneurs to Open Innovationaccenture
 
Winning with the Industrial Internet of Things: How to accelerate the journey...
Winning with the Industrial Internet of Things: How to accelerate the journey...Winning with the Industrial Internet of Things: How to accelerate the journey...
Winning with the Industrial Internet of Things: How to accelerate the journey...accenture
 
2015 Healthcare IT Vision: Top 5 eHealth Trends
2015 Healthcare IT Vision: Top 5 eHealth Trends2015 Healthcare IT Vision: Top 5 eHealth Trends
2015 Healthcare IT Vision: Top 5 eHealth Trendsaccenture
 
Regulatory Compliance: Automated Digital Assistant
Regulatory Compliance: Automated Digital AssistantRegulatory Compliance: Automated Digital Assistant
Regulatory Compliance: Automated Digital Assistantaccenture
 
Apps to Explore Outer Space
Apps to Explore Outer SpaceApps to Explore Outer Space
Apps to Explore Outer SpaceMonica Burns
 
Science Experiments on Tablets
Science Experiments on TabletsScience Experiments on Tablets
Science Experiments on TabletsMonica Burns
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureArturo Pelayo
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
 
Comercio electrónico
Comercio electrónicoComercio electrónico
Comercio electrónicofaenrove
 
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...ab medica
 
New Directions in Rural Healthcare
New Directions in Rural HealthcareNew Directions in Rural Healthcare
New Directions in Rural Healthcarenachiketmor
 
Python for Data Analysis第1回勉強会(+git入門)
Python for Data Analysis第1回勉強会(+git入門)Python for Data Analysis第1回勉強会(+git入門)
Python for Data Analysis第1回勉強会(+git入門)Makoto Kawano
 
10 Essential Twitter Stats
10 Essential Twitter Stats10 Essential Twitter Stats
10 Essential Twitter StatsHubSpot
 
Medical Tourism: An Australian Plastic Surgeon's Perspective
Medical Tourism: An Australian Plastic Surgeon's PerspectiveMedical Tourism: An Australian Plastic Surgeon's Perspective
Medical Tourism: An Australian Plastic Surgeon's PerspectiveDr Tim Papadopoulos (aka DrTim)
 

Destacado (20)

Three Techniques, One System: How to Effectively Characterize Complete Muscle...
Three Techniques, One System: How to Effectively Characterize Complete Muscle...Three Techniques, One System: How to Effectively Characterize Complete Muscle...
Three Techniques, One System: How to Effectively Characterize Complete Muscle...
 
Accenture Technology Vision 2014—Every Business is a Digital Business
Accenture Technology Vision 2014—Every Business is a Digital BusinessAccenture Technology Vision 2014—Every Business is a Digital Business
Accenture Technology Vision 2014—Every Business is a Digital Business
 
Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovation
 
Growth Game Changer
Growth Game ChangerGrowth Game Changer
Growth Game Changer
 
Harnessing the Power of Entrepreneurs to Open Innovation
Harnessing the Power of Entrepreneurs to Open InnovationHarnessing the Power of Entrepreneurs to Open Innovation
Harnessing the Power of Entrepreneurs to Open Innovation
 
Winning with the Industrial Internet of Things: How to accelerate the journey...
Winning with the Industrial Internet of Things: How to accelerate the journey...Winning with the Industrial Internet of Things: How to accelerate the journey...
Winning with the Industrial Internet of Things: How to accelerate the journey...
 
2015 Healthcare IT Vision: Top 5 eHealth Trends
2015 Healthcare IT Vision: Top 5 eHealth Trends2015 Healthcare IT Vision: Top 5 eHealth Trends
2015 Healthcare IT Vision: Top 5 eHealth Trends
 
Regulatory Compliance: Automated Digital Assistant
Regulatory Compliance: Automated Digital AssistantRegulatory Compliance: Automated Digital Assistant
Regulatory Compliance: Automated Digital Assistant
 
Apps to Explore Outer Space
Apps to Explore Outer SpaceApps to Explore Outer Space
Apps to Explore Outer Space
 
Science Experiments on Tablets
Science Experiments on TabletsScience Experiments on Tablets
Science Experiments on Tablets
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The Future
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 
Comercio electrónico
Comercio electrónicoComercio electrónico
Comercio electrónico
 
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...
Eugenio Quaini Eugenio - Stato di avanzamento dei progetti di ricerca di ab m...
 
Brady Calendar
Brady CalendarBrady Calendar
Brady Calendar
 
Innovation in diabetes
Innovation in diabetesInnovation in diabetes
Innovation in diabetes
 
New Directions in Rural Healthcare
New Directions in Rural HealthcareNew Directions in Rural Healthcare
New Directions in Rural Healthcare
 
Python for Data Analysis第1回勉強会(+git入門)
Python for Data Analysis第1回勉強会(+git入門)Python for Data Analysis第1回勉強会(+git入門)
Python for Data Analysis第1回勉強会(+git入門)
 
10 Essential Twitter Stats
10 Essential Twitter Stats10 Essential Twitter Stats
10 Essential Twitter Stats
 
Medical Tourism: An Australian Plastic Surgeon's Perspective
Medical Tourism: An Australian Plastic Surgeon's PerspectiveMedical Tourism: An Australian Plastic Surgeon's Perspective
Medical Tourism: An Australian Plastic Surgeon's Perspective
 

Similar a Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital Transformer or Follower?

Practical guide on private funding for EU eHealth SMEs
Practical guide on private funding for EU eHealth SMEsPractical guide on private funding for EU eHealth SMEs
Practical guide on private funding for EU eHealth SMEsgetslidesdeck
 
Running head REPORT 1REPORT5.docx
Running head REPORT 1REPORT5.docxRunning head REPORT 1REPORT5.docx
Running head REPORT 1REPORT5.docxtodd521
 
2016 IBM Interconnect - medical devices transformation
2016 IBM Interconnect  - medical devices transformation2016 IBM Interconnect  - medical devices transformation
2016 IBM Interconnect - medical devices transformationElizabeth Koumpan
 
Healthcare Insurance Data Analysis.pdf
Healthcare Insurance  Data Analysis.pdfHealthcare Insurance  Data Analysis.pdf
Healthcare Insurance Data Analysis.pdfSateesh Godewar
 
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Arda Ural, MSc, MBA, PhD
 
A Roadmap for Optimizing Clinical Decision Support
A Roadmap for Optimizing Clinical Decision SupportA Roadmap for Optimizing Clinical Decision Support
A Roadmap for Optimizing Clinical Decision SupportHealth Catalyst
 
Cherian&Associates 10 Health Innovations
Cherian&Associates 10 Health InnovationsCherian&Associates 10 Health Innovations
Cherian&Associates 10 Health Innovationsmzeta
 
Healthcare Rx: The Rise of the Empowered Consumer
Healthcare Rx: The Rise of the Empowered ConsumerHealthcare Rx: The Rise of the Empowered Consumer
Healthcare Rx: The Rise of the Empowered ConsumerCognizant
 
Digital healthcare or bust in america
Digital healthcare or bust in americaDigital healthcare or bust in america
Digital healthcare or bust in americaSemalytix
 
White Paper - Internet Marketing Strategies For The Medical Device Industry
White Paper - Internet Marketing Strategies For The Medical Device IndustryWhite Paper - Internet Marketing Strategies For The Medical Device Industry
White Paper - Internet Marketing Strategies For The Medical Device Industryjerryme5
 
Data-driven Healthcare for Payers
Data-driven Healthcare for PayersData-driven Healthcare for Payers
Data-driven Healthcare for PayersLindaWatson19
 
2014_Healthcare_Marketing_Report_FINAL.pdf
2014_Healthcare_Marketing_Report_FINAL.pdf2014_Healthcare_Marketing_Report_FINAL.pdf
2014_Healthcare_Marketing_Report_FINAL.pdfMANA LLC
 
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in HealthcareWebinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in HealthcareIntellectsoft
 
Building the Healthcare Cloud
Building the Healthcare CloudBuilding the Healthcare Cloud
Building the Healthcare CloudSteven Rubis
 
Wardell, Future of Digital Health, Leerink Research 2014-10
Wardell, Future of Digital Health, Leerink Research 2014-10Wardell, Future of Digital Health, Leerink Research 2014-10
Wardell, Future of Digital Health, Leerink Research 2014-10Steven Wardell
 
Healthcare On Demand: New Provider Business Models for the Digital Economy
Healthcare On Demand: New Provider Business Models for the Digital EconomyHealthcare On Demand: New Provider Business Models for the Digital Economy
Healthcare On Demand: New Provider Business Models for the Digital EconomyCognizant
 
2019 Healthcare Trends
2019 Healthcare Trends 2019 Healthcare Trends
2019 Healthcare Trends Amit Bhagat
 
Creating the digital patient home
Creating the digital patient homeCreating the digital patient home
Creating the digital patient homeGeorge Van Antwerp
 
SVB digital health-report-2016
SVB digital health-report-2016SVB digital health-report-2016
SVB digital health-report-2016Galen Growth
 

Similar a Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital Transformer or Follower? (20)

Practical guide on private funding for EU eHealth SMEs
Practical guide on private funding for EU eHealth SMEsPractical guide on private funding for EU eHealth SMEs
Practical guide on private funding for EU eHealth SMEs
 
Running head REPORT 1REPORT5.docx
Running head REPORT 1REPORT5.docxRunning head REPORT 1REPORT5.docx
Running head REPORT 1REPORT5.docx
 
2016 IBM Interconnect - medical devices transformation
2016 IBM Interconnect  - medical devices transformation2016 IBM Interconnect  - medical devices transformation
2016 IBM Interconnect - medical devices transformation
 
Healthcare Insurance Data Analysis.pdf
Healthcare Insurance  Data Analysis.pdfHealthcare Insurance  Data Analysis.pdf
Healthcare Insurance Data Analysis.pdf
 
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015
 
A Roadmap for Optimizing Clinical Decision Support
A Roadmap for Optimizing Clinical Decision SupportA Roadmap for Optimizing Clinical Decision Support
A Roadmap for Optimizing Clinical Decision Support
 
Cherian&Associates 10 Health Innovations
Cherian&Associates 10 Health InnovationsCherian&Associates 10 Health Innovations
Cherian&Associates 10 Health Innovations
 
Healthcare Rx: The Rise of the Empowered Consumer
Healthcare Rx: The Rise of the Empowered ConsumerHealthcare Rx: The Rise of the Empowered Consumer
Healthcare Rx: The Rise of the Empowered Consumer
 
Digital healthcare or bust in america
Digital healthcare or bust in americaDigital healthcare or bust in america
Digital healthcare or bust in america
 
White Paper - Internet Marketing Strategies For The Medical Device Industry
White Paper - Internet Marketing Strategies For The Medical Device IndustryWhite Paper - Internet Marketing Strategies For The Medical Device Industry
White Paper - Internet Marketing Strategies For The Medical Device Industry
 
Data-driven Healthcare for Payers
Data-driven Healthcare for PayersData-driven Healthcare for Payers
Data-driven Healthcare for Payers
 
2014_Healthcare_Marketing_Report_FINAL.pdf
2014_Healthcare_Marketing_Report_FINAL.pdf2014_Healthcare_Marketing_Report_FINAL.pdf
2014_Healthcare_Marketing_Report_FINAL.pdf
 
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in HealthcareWebinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
 
Building the Healthcare Cloud
Building the Healthcare CloudBuilding the Healthcare Cloud
Building the Healthcare Cloud
 
Wardell, Future of Digital Health, Leerink Research 2014-10
Wardell, Future of Digital Health, Leerink Research 2014-10Wardell, Future of Digital Health, Leerink Research 2014-10
Wardell, Future of Digital Health, Leerink Research 2014-10
 
Healthcare On Demand: New Provider Business Models for the Digital Economy
Healthcare On Demand: New Provider Business Models for the Digital EconomyHealthcare On Demand: New Provider Business Models for the Digital Economy
Healthcare On Demand: New Provider Business Models for the Digital Economy
 
2019 Healthcare Trends
2019 Healthcare Trends 2019 Healthcare Trends
2019 Healthcare Trends
 
Creating the digital patient home
Creating the digital patient homeCreating the digital patient home
Creating the digital patient home
 
SVB Digital Health Report 2016
SVB Digital Health Report 2016SVB Digital Health Report 2016
SVB Digital Health Report 2016
 
SVB digital health-report-2016
SVB digital health-report-2016SVB digital health-report-2016
SVB digital health-report-2016
 

Más de accenture

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024accenture
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education accenture
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education accenture
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileaccenture
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial Systemaccenture
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyaccenture
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operationsaccenture
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Studyaccenture
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented changeaccenture
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% meaccenture
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023accenture
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoaccenture
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industryaccenture
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023accenture
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accentureaccenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accentureaccenture
 

Más de accenture (20)

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
 

Último

Bureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxBureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxkastureyashashree
 
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky Way
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky WayShiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky Way
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky WaySérgio Sacani
 
RCPE terms and cycles scenarios as of March 2024
RCPE terms and cycles scenarios as of March 2024RCPE terms and cycles scenarios as of March 2024
RCPE terms and cycles scenarios as of March 2024suelcarter1
 
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptx
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptxSCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptx
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptxROVELYNEDELUNA3
 
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...PirithiRaju
 
Contracts with Interdependent Preferences (2)
Contracts with Interdependent Preferences (2)Contracts with Interdependent Preferences (2)
Contracts with Interdependent Preferences (2)GRAPE
 
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdf
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdfPests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdf
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdfPirithiRaju
 
IB Biology New syllabus B3.2 Transport.pptx
IB Biology New syllabus B3.2 Transport.pptxIB Biology New syllabus B3.2 Transport.pptx
IB Biology New syllabus B3.2 Transport.pptxUalikhanKalkhojayev1
 
World Water Day 22 March 2024 - kiyorndlab
World Water Day 22 March 2024 - kiyorndlabWorld Water Day 22 March 2024 - kiyorndlab
World Water Day 22 March 2024 - kiyorndlabkiyorndlab
 
Controlling Parameters of Carbonate platform Environment
Controlling Parameters of Carbonate platform EnvironmentControlling Parameters of Carbonate platform Environment
Controlling Parameters of Carbonate platform EnvironmentRahulVishwakarma71547
 
M.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsM.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsSumathi Arumugam
 
KeyBio pipeline for bioinformatics and data science
KeyBio pipeline for bioinformatics and data scienceKeyBio pipeline for bioinformatics and data science
KeyBio pipeline for bioinformatics and data scienceLayne Sadler
 
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTMARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTjipexe1248
 
TORSION IN GASTROPODS- Anatomical event (Zoology)
TORSION IN GASTROPODS- Anatomical event (Zoology)TORSION IN GASTROPODS- Anatomical event (Zoology)
TORSION IN GASTROPODS- Anatomical event (Zoology)chatterjeesoumili50
 
Lehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptLehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptSachin Teotia
 
Applied Biochemistry feedback_M Ahwad 2023.docx
Applied Biochemistry feedback_M Ahwad 2023.docxApplied Biochemistry feedback_M Ahwad 2023.docx
Applied Biochemistry feedback_M Ahwad 2023.docxmarwaahmad357
 
Alternative system of medicine herbal drug technology syllabus
Alternative system of medicine herbal drug technology syllabusAlternative system of medicine herbal drug technology syllabus
Alternative system of medicine herbal drug technology syllabusPradnya Wadekar
 
CW marking grid Analytical BS - M Ahmad.docx
CW  marking grid Analytical BS - M Ahmad.docxCW  marking grid Analytical BS - M Ahmad.docx
CW marking grid Analytical BS - M Ahmad.docxmarwaahmad357
 
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Sérgio Sacani
 

Último (20)

Bureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxBureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptx
 
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky Way
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky WayShiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky Way
Shiva and Shakti: Presumed Proto-Galactic Fragments in the Inner Milky Way
 
RCPE terms and cycles scenarios as of March 2024
RCPE terms and cycles scenarios as of March 2024RCPE terms and cycles scenarios as of March 2024
RCPE terms and cycles scenarios as of March 2024
 
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptx
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptxSCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptx
SCIENCE 6 QUARTER 3 REVIEWER(FRICTION, GRAVITY, ENERGY AND SPEED).pptx
 
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
 
Contracts with Interdependent Preferences (2)
Contracts with Interdependent Preferences (2)Contracts with Interdependent Preferences (2)
Contracts with Interdependent Preferences (2)
 
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
 
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdf
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdfPests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdf
Pests of cumbu_Identification, Binomics, Integrated ManagementDr.UPR.pdf
 
IB Biology New syllabus B3.2 Transport.pptx
IB Biology New syllabus B3.2 Transport.pptxIB Biology New syllabus B3.2 Transport.pptx
IB Biology New syllabus B3.2 Transport.pptx
 
World Water Day 22 March 2024 - kiyorndlab
World Water Day 22 March 2024 - kiyorndlabWorld Water Day 22 March 2024 - kiyorndlab
World Water Day 22 March 2024 - kiyorndlab
 
Controlling Parameters of Carbonate platform Environment
Controlling Parameters of Carbonate platform EnvironmentControlling Parameters of Carbonate platform Environment
Controlling Parameters of Carbonate platform Environment
 
M.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsM.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery Systems
 
KeyBio pipeline for bioinformatics and data science
KeyBio pipeline for bioinformatics and data scienceKeyBio pipeline for bioinformatics and data science
KeyBio pipeline for bioinformatics and data science
 
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTMARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
 
TORSION IN GASTROPODS- Anatomical event (Zoology)
TORSION IN GASTROPODS- Anatomical event (Zoology)TORSION IN GASTROPODS- Anatomical event (Zoology)
TORSION IN GASTROPODS- Anatomical event (Zoology)
 
Lehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptLehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.ppt
 
Applied Biochemistry feedback_M Ahwad 2023.docx
Applied Biochemistry feedback_M Ahwad 2023.docxApplied Biochemistry feedback_M Ahwad 2023.docx
Applied Biochemistry feedback_M Ahwad 2023.docx
 
Alternative system of medicine herbal drug technology syllabus
Alternative system of medicine herbal drug technology syllabusAlternative system of medicine herbal drug technology syllabus
Alternative system of medicine herbal drug technology syllabus
 
CW marking grid Analytical BS - M Ahmad.docx
CW  marking grid Analytical BS - M Ahmad.docxCW  marking grid Analytical BS - M Ahmad.docx
CW marking grid Analytical BS - M Ahmad.docx
 
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
 

Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital Transformer or Follower?

  • 1. Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital Transformer or Follower?
  • 2. Copyright © 2015 Accenture. All rights reserved. 2 Executive Summary
  • 3. Copyright © 2015 Accenture. All rights reserved. 3 Sources of Commercial Digital Value in Life Sciences Digital can unlock $100 B in commercial value in the US for life science companies in three ways: digitizing the customer experience, digitizing operations, and digitalizing business models. Source: Accenture Research, 2014. See Research Methodology
  • 4. Copyright © 2015 Accenture. All rights reserved. 4 Many of our life science clients are digitizing the customer experience and operations to both increase revenue and decrease operational costs. Life Sciences Digital Value Tree for Commercial Source: Accenture Research, 2014. See Research Methodology
  • 5. Copyright © 2015 Accenture. All rights reserved. 5 Disrupting the game: shift or control? Two broad categories of disruptions that have occurred in other industries are poised to impact life sciences: 1. Shift value within or across industries. Digital has both removed intermediaries within an industry’s value chain, such as book stores and recruiters, and added intermediaries, such as stores for digital music and mobile apps. 2. Change the nature of control points. The critical control points for influencing decisions or actions within healthcare value chains have also changed. Physical presence and scale and scope have ceased to be the sole influencer as digital technology has promoted the emergence of new control points—including customer data, subscriptions and personal, smart devices.
  • 6. Copyright © 2015 Accenture. All rights reserved. 6 Digitalized life science business models
  • 7. Copyright © 2015 Accenture. All rights reserved. 7 The treatment of type 2 diabetes alone has the potential to shift more than $100B in value from traditional to emerging business models in the US over a 5-year period. An analysis of how digital disruptions would shift value this value demonstrates the potential for disruption by incumbents and new entrants: Digitalized Business Model Potential Impact in Type 2 Diabetes Provide a substitute for treatment or medication 86 million Americans are pre-diabetic $3.8 billion in annual potential savings Enable the sharing economy $400 - 500 million could be saved if anti-diabetic supplies were fulfilled through sharing among patients Convert healthy activities into currency Increases in medication adherence of only 20% could reduce total health spending by $1,074 for every person with diabetes, resulting in total savings of $1.4 billion Set the standard for treatment $1.9 billion could be saved in diabetes-related physician visit treatment algorithms and remote monitoring Create new intermediaries $697 annually could be saved per patient using digital for diagnosis and treatment = $19.2 billion Example: Diabetes Sources: National Diabetes Statistics Report, 2014http://www.cdc.gov/diabetes/pdfs/data/2014-report-estimates-of-diabetes-and-its-burden-in-the-united-states.pdf; General Diabetes Facts, http://jdrf.org/about-jdrf/fact-sheets/general-diabetes-facts; and Statistics About Diabetes, http://www.diabetes.org/diabetes-basics/statistics., Diabetes Prevention Program Outcomes Study (DPPOS) Highlights, http://www.endocrineweb.com/professional/meetings/diabetes-prevention-program-outcomes-study-dppos-highlights, Diabetes Care, Volume 36, April 2013, Supplementary Data,http://care.diabetesjournals.org/content/suppl/2013/03/05/dc12- 2625.DC1/DC122625SupplementaryData.pdf. , The Sharing Economy Holds Promise for More Goods to Be Offered at Near Zero Marginal Cost, http://www.entrepreneur.com/article/234541; and Web Black Market in Diabetic Supplies Costs Government $200m, http://www.thedailybeast.com/articles/2012/03/11/web-black-market-in-diabetic-supplies-costs-government-200m.html, Sokol MC, McGuigan KA, Verbrugge RR, Epstein RS. Impact of medication adherence on hospitalization
  • 8. Copyright © 2015 Accenture. All rights reserved. 8 Diabetes patient journey: potential digital disruption
  • 9. Copyright © 2015 Accenture. All rights reserved. 9 Capturing the full value of a digital business Life sciences companies need to begin taking two major steps today: 1) understand and extract the value from digitized customer experiences and operations and 2) prepare to capitalize on—and/or defend against—the shift in value that digital disruptions will create. 5 key actions to capture the big money by considering each type of digital disruption 1. Assess opportunities and risks pertaining to digital substitutes 2. Conduct robust ongoing patient value analysis based on real-world examples 3. Define “rep of the future” to convey value proposition of therapies to new intermediaries unbounded by geography 4. Build capabilities to facilitate and engage with customer communities 5. Develop an ecosystem for digital currency
  • 10. Copyright © 2015 Accenture. All rights reserved. 10 The big question: Will your company be a transformer or a follower? Accenture’s research shows: digital transformers focus 2X as much of their digital investments on growth (40%) as digital followers (23%). Source: Digital Double-Down: How Far Will Leaders Leap Ahead?, http://www.accenture.com/us- en/Pages/insight-doubling-down-drive-digital-transformation.aspx
  • 11. Copyright © 2015 Accenture. All rights reserved. 11 Research Methodology Our analysis of digital benefits is based on 5-year revenue projections for the entire branded US pharmaceutical market1 , Accenture estimates on marketing and sales spend in proportion to revenue, and Accenture client experience with potential revenue generation and cost savings from digital initiatives. The analysis is a directional estimate of a blended digital benefit for the industry; taking into account the varying levels of direct sales support and marketing promotion for pharmaceutical brands based on life-cycle stage (e.g., new vs. mature). A formal benchmarking study was not undertaken as part of this analysis. Our estimates for the impact of digital services on diabetes are based on the 2014 CDC diabetes prevalence figures on the number of diabetics and the cost for treating diabetes in the US. For each disruption, the impact was calculated based on the change to the number of patients, visits, or expenses as described in each section. 1 Source: IMS Health Market Prognosis, June 2013. Total Unaudited and Audited Global Pharmaceutical Market By Region/2012 - 2017, http://www.imshealth.com/deployedfiles/imshealth/Global/Content/Corporate/Press %20Room/Total_World_Pharma_Market_Topline_metrics_2012-17_regions.pdf
  • 12. Copyright © 2015 Accenture. All rights reserved. 12 Contacts and Links James Crowley Managing Director, Accenture Strategy, Global Life Sciences Industry Lead james.c.crowley@accenture.com Kenneth Munie Managing Director. Accenture Strategy, Life Sciences Digital Lead kenneth.r.munie@accenture.com Benjamin Rhee Senior Manager, Accenture Strategy, Life Sciences benjamin.w.rhee@accenture.com Associated Material •Capturing the $100 Billion Opportunity for Life Sciences: Are You a Digital Transformer or Follower? •Digital Double-Down: How Far Will Leaders Leap Ahead?

Notas del editor

  1. Comments for point one: -Even within a single TA like diabetes, there is over $100B in value potentially shifting from traditional to emerging business models Comments for point two: -Accenture estimates that an average top-25 global pharmaceuticals company can generate up to $170 million in revenue upside and as much as $190 million in savings over five years by digitizing its current models for the customer experience and operations Beyond the value of digitizing the current promotional model, technology revolutions like digital have demonstrated the ability to disrupt industries across multiple dimensions
  2. Accenture estimates that an average top-25 global pharmaceuticals company can generate up to $170 million in revenue upside and as much as $190 million in savings over five years by digitizing its current models for the customer experience and operations
  3. Provide a substitute for treatment or medication (e.g., apps and wearables are used to delay the need for additional treatment and prescriptions) Enable the sharing economy (e.g., patients sharing medical resources and costs) Convert healthy activities into currency (e.g., healthy activities and compliance as a usable currency) Set the standard for treatment (e.g., treatment algorithms and remote monitoring replace individual HCP decisions) Create new intermediaries (e.g., replacing traditional HCPs with on-demand/anywhere services)
  4. Provide a substitute for treatment or medication: $34 billion in annual potential savings if diet and exercise can decrease the likelihood of progression to T2D by only 5% Enable the sharing economy: In the $3,359 billion diabetes medical supplies market, up to $500 million (10%) could be saved if anti-diabetic supplies were fulfilled through sharing among patients Set the standard for treatment: $1.9 billion could be saved in diabetes-related physician visit with introduction of treatment algorithms and remote monitoring to replace HCP decisions Create new intermediaries: The average annual medical expenditures for T2D patient is $7,900. Upwards of $700 annually could be saved per patient using digital for diagnosis and treatment – resulting in total savings of $19.2 billion
  5. Digital transformers recognize days of slow and steady evolution are over Industries that one measured change not experience digital disruptions that shift the landscape over a period of a few years It is clear that radical changed are already making the industry more dynamic and volatile The biggest winners will be those companies that look to lead in digital with a focus on value