The Small & Medium Business Activator: a proposed future value play for CSPs from Accenture leaders. https://accntu.re/3nwnTBy

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SMB
Activator
CSP future value play
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Cloud
AI
Big Data
B2C,
B2B2C
B2B,
B2B2B
SMB
In-house
Ecosystem
Powered
X- Industry
Core Telco
The value plays
Connectivity
Optimizer
Connected
Consumer Platform
Structural
Separator
X-Industry
Orchestrator
SMB
Activator
Tailored white-
label SMB services
that are packaged
and bundled for
ease, simplicity,
and digital
advances

3. TheSMBActivator
Become trusted growth partners for small and medium businesses,
bringing the best of both consumer and enterprise-level offerings
including cloud, security and other digital and IT services, working
closely with the ecosystems to supercharge their growth.
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The why The what The how
Communications services for
SMBs is stagnating. The post-
pandemic world is impacting
SMB operations from online-
only transactions and
interactions to cloud
services reliance.
With SMBs driving economic
growth and information
& communications tech
spending, this presents an
economic opportunity.
An SMB Activator play is an
enablement evolution for
CSPs to align their offerings
with shifting SMB needs.
At the core of all this is a shift
from connectivity supplier to
business opportunity advisor.
The ability to deliver for
evolving SMB customer needs
as they grow will be the path
to success.
Assume the role of guide in
the SMB growth journey,
providing the basics and
offering paths to advanced
capabilities.
SMB Activators move beyond
their original revenue model
as a standalone, one-product
service.
Their new model offers
diversified communications
services and partner offerings
based on transactions, this
time in an expanding
ecosystem.
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Digital & IT Services for
SMBs is expected to be
the highest opportunity
for market growth by
2024
CSPs are facing stagnation in their core revenue streams i.e.,
voice and data. As CSPs face pressure on ARPU and margins,
they need to expand the horizon of connectivity to accelerate
revenue and expand margins.
The opportunity
Non-Core CSP Segments
are forecast to grow by 8.8% through
2024, against only 1.6% in traditional
segments
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6. Thank you
Copyright © 2021 Accenture. All rights reserved.
To learn more visit | accenture.com/reset-reinvent-rebound