The document discusses the "Connected Consumer Platform" value play for communication service providers. It describes the play as using data and ecosystem partnerships to provide integrated and personalized digital services across areas like home, entertainment, shopping, and education. This would allow providers to take on a more central role in consumers' digital lives and shift their focus from average revenue per user to reaching more consumers and new monetization approaches. The document outlines the challenges providers face and opportunities to leverage control points with customers to continuously collect, correlate, and monetize data.

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Connected
Consumer
Platform
CSP future value play
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Cloud
AI
Big Data
B2C,
B2B2C
B2B,
B2B2B
SMB
In-house
Ecosystem
Powered
X- Industry
Core Telco
The value plays
Structural
Separator
SMB
Activator
X-Industry
Orchestrator
Connected
Consumer
Platform
Digital
services that
integrate
and support
a consumer’s
life, powered
by data and
curated by
the CSP-led
ecosystem
Connectivity
Optimizer

3. TheConnectedConsumerPlatform
Increase consumer reach & engagement by becoming a part
of their daily digital lives. Make use of data and ecosystem
partnerships to provide connected & relevant experiences, across
the home, entertainment, shopping, social, education and more.
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The why The what The how
B2C growth for
communication service
providers (CSPs) face
multiple challenges.
Apart from growth and
profitability pressures, these
include internal legacy
operations, growing customer
expectations and new
marketplace interlopers.
The uptake in digital services
and consumers’ renewed
trust in CSPs to keep them
connected can open new
frontiers for CSPs.
Assume a central role in
consumers’ digital routine,
providing them hyper-
personalized experiences and
engaging digital services.
At its core is the ability to
leverage control points (key
interaction points with the
customer) to continuously
collect and correlate data
This then becomes a tradable
asset to deliver new, desirable
services with ecosystem
partners.
Develop capabilities that
support the core business but
also set the foundation for the
new
Compose and onboard own and
third-party high engagement
services on a Data and API
powered platform
Shift focus from ARPU to reach
and monetization, with
continued platform adoption.
Pivot culture, mindsets and
incentives e.g. performance
management structures aligned
to long term KPI’s.
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Consumers are
willing to pay for
digital services
and view CSPs as
a preferred partner.
Appetite for new digital lifestyle services is growing, as
is the desire to pay for them. For example, 71% of
millennials are prepared to spend $1,500, or more, to
make their home smart. And 43% see CSPs as the
preferred smart home provider, 10% higher than tech
companies.
THE OPPORTUNITY
Consumers are three times
more likely to use secure
digital payment services from
their CSP than an eCommerce
provider.
3x
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6. Thank you
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