Large companies with project teams spread over several countries and multiple time zones are increasingly turning to videoconferencing to connect geographically dispersed groups. Companies are realizing that flying employees from one location to the next not only chalks up travel costs, but also decreases productivity and leads to team exhaustion. Of course, videoconferencing isn’t a complete replacement for face-to-face meetings. Companies that are leading the way in videoconferencing report those periodic in-person visits are still necessary and they caution that videoconferencing is most effective if team members already have an existing relationship. There’s no doubt personal videoconferencing tools can enhance remote employees’ communication and productivity. Video ties together disparate and often isolated workers by letting physical, visual nuances shine through.

1. Video collaboration - Manufacturing
© Abhizar Bootwala
Video Collaboration - Manufacturing
June 2011

2. Video collaboration - Manufacturing
© Abhizar Bootwala
Key enterprise video collaboration technologies
2
Technology Description
Desktop Videoconferencing This is live video and audio two way interaction using a laptop / desktop
HD room-based
Videoconferencing
Similar to Desktop videoconferencing except that the interaction happens using
HD in-room platforms (cart-based or stationary), with HD cameras and large
displays
Mobile Videoconferencing This is live video and audio two-way interaction using smartphones of tablets
Telepresence “Live, interactive, two-way video and audio telecommunication that emulates in-
person meetings with life-size images of remote participants. Specially
constructed Telepresence rooms provide the lighting, sound, acoustics,
furniture, and ambiance of a face-to-face meeting experience.”
Webcasting “Solutions to broadcast live events over the Internet, to archive and manage
those recordings, and play them back. Webcasting solutions may incorporate
different presentation mediums such as slide decks and interactive features
such as chat and polling.”
Technologies are at different stage of adoption. Some such as desktop video conferencing are
already popular while others such as telepresence are gaining popularity
Technologies are at different stage of adoption. Some such as desktop video conferencing are
already popular while others such as telepresence are gaining popularity
Source: Forrester Research, analysis

3. Video collaboration - Manufacturing
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Market size and forecast – enterprise video collaboration
3
3.0 bn 5.1 bn 6.9 bn
Worldwide Enterprise Videoconferencing Revenue (in % and USD mn) Share by Region
Largest market share at
present and expected to
maintain lead in 2015.
2nd
largest, but slowest
growth rate
3rd
largest, but expected to
overtake EMEA
Smallest but fastest growing
17.8 %
17.5%
18.4 %
26.6 %
18.4 %
CAGR
North America will continue to be largest market, followed by EMEA and Asia Pacific. Highest
growth opportunities are expected to be in Caribbean and Asia Pacific market.
North America will continue to be largest market, followed by EMEA and Asia Pacific. Highest
growth opportunities are expected to be in Caribbean and Asia Pacific market.
Source: IDC, analysis

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Top Pressures for Video Collaboration
4
Video is still seen as a strong collaborative tool, but over the past two years, travel costs are
perceived as only one of several core business pressures for pursuing video collaboration in
the enterprise as only 31% of respondents identified travel cost as a key pressure for pursuing
video conferencing.
Video is still seen as a strong collaborative tool, but over the past two years, travel costs are
perceived as only one of several core business pressures for pursuing video collaboration in
the enterprise as only 31% of respondents identified travel cost as a key pressure for pursuing
video conferencing.
Source: Aberdeen Group, January 2011

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Video as a Pervasive Tool
5
A majority of respondents are using video both in their executive teams and in their information
technology departments. These two constituencies have long been the strongest stakeholders
in enterprise video usage.
A majority of respondents are using video both in their executive teams and in their information
technology departments. These two constituencies have long been the strongest stakeholders
in enterprise video usage.
Source: Aberdeen Group, November 2010
Department Percentage of Respondents
Executive Teams 62%
Information Technology 50%
Learning and Development 38%
Business-to-Business Sales 34%
Product and Service Development 31%
Project and Portfolio Management 30%
Supply Chain 20%
Manufacturing 17%
Departments Identified as Using Video Collaboration

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Growing Awareness of Collaboration Tools
6
Awareness of Communications and Collaboration Tools (N=102)
An end user survey of C-level executives indicates that the awareness for collaboration tools is
high, an overall positive indication for the collaboration industry.
An end user survey of C-level executives indicates that the awareness for collaboration tools is
high, an overall positive indication for the collaboration industry.
Source: Frost & Sullivan

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Growing Importance of Collaboration Tools
7
Importance of Communications and Collaboration Tools (N=102)
The same survey showed a lower rating for the importance of collaboration tools in the
enterprise, indicating that the business case for collaboration as a standard is still being
established.
The same survey showed a lower rating for the importance of collaboration tools in the
enterprise, indicating that the business case for collaboration as a standard is still being
established.
Source: Frost & Sullivan

8. Video collaboration - Manufacturing
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Market Size and forecast – telepresence
8
Worldwide Telepresence Revenue ( in USD mn) and share (in %) 2010-15
12.7%
28.0 %
18.4 %
CAGR
Telepresence is expected to drive the enterprise video collaboration market during 2010-15Telepresence is expected to drive the enterprise video collaboration market during 2010-15
3.0 bn 5.1 bn 6.9 bn
Source: IDC, analysis

9. Video collaboration - Manufacturing
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Key Telepresence Competitors Positioning
9Source: NetworkWorld
Cisco LifeSize Polycom RADVISION Vidyo
Extend and improve
collaboration with
customers, partners and
prospects.
Best Performance
Architecture at any
bandwidth.
World leader in Unified
Communications from
desktop to immersive
telepresence.
Leading provider of
products and
technologies for
unified visual
communications over
IP and 3G networks.
Enabling multi-party
HD-quality video
conferences over
regular IP networks
using commodity
desktop systems.
Tandberg now part of
Cisco powering the new
way of working where
everyone, everywhere
can be more productive
through face to face
communication.
Only architecture
with Adaptive
Motion Control for
real time
protection of
visual motion and
clarity.
Polycom’s Open
Collaboration Network
gives you the flexibility
to choose from
multiple mission-critical
UC platforms.
Offers broadest and
most complete set of
standards based video
networking
infrastructure and
developer toolkits.
Patented
technologies
leverage the new
H.264 Scalable
Video Coding (SVC)
standard to
produce the best
error resilient and
low latency
products.
Seamless
Interoperability brings
all videoconferencing
users into Cisco
TelePresence meetings
with ease.
Best Embedded
Multipoint
Bridging to ensure
visual motion and
clarity while
adding participants
in real time.
Multi-vendor UC
approaches with
interoperable video,
telepresence, voice and
content sharing
offerings.
Enable customers and
partners to deploy
unified communication
networks and services.
Designed to take
advantage of an
organization’s
existing IP
Infrastructure with
no detected
networks required.

10. Video collaboration - Manufacturing
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Key video collaboration market facts and trends
• Desktop video conferencing is one of the most populartechnologies
• Video conferencing is mostly used by management and managers
• “Telepresence” is misunderstood and misinterpreted by users
• Video collaboration adoption expected to follow a pyramid with
desktop / mobile at base, room based solutions in the middle and
telepresence at the top
• Video-as-a-service is gaining popularity
• Currently there is low utilization rates of installed systems, thus
increasing penetration is tough
• Market consolidation is underway
10Source: Primary Survey, internet research and analysis

11. Video collaboration - Manufacturing
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Key video collaboration vendors
11
Players Desktop
Video conf.
HD
Room
Mobile
Video Conf.
Telepresence Webcasting
Avistar √
Hewlett-Packard √ √ √
LifeSize Comm. √ √ √
Polycom √ √ √
Radvision, √ √
Tandberg (Cisco) √ √ √
Vidyo √ √
Magor √
Fring √
Qik √
Skype √
Tango √
Yahoo! √
Teliris √
Accordent √
Kontiki √
Onstream Media √
Panopto √
Qumu √
Sonic Foundry √
TalkPoint √
Thomson Reuter √
VBrick Systems √
Players
with
multiple
offerings
Source: Forrester, internet research and analysis

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Manufacturing View on Video Collaboration
• Majority of the respondents believe that face to face meetings deliver a greater
impact on the decision making process.
• Majority of the respondents think that a telephonic conference call is an inefficient
& outdated mode of business communication.
• 70% of the respondents think that the potential of high-end video collaboration in
US is high.
• Majority of the respondents think that using video communication tools will reduce
confusion and misunderstanding while interacting, it will build greater levels of
trust & it will enable them to make quicker decisions.
• According to 40% of the respondents ‘Usability and Manageability’ as well as
‘Reliability’ is the most important criteria for video solution in an organization.
• Majority of the respondents think that an HD video and audio embedded into a
communication system will create a significant impact in terms of improvement in
business.
12Source: Primary Survey and analysis

13. Video collaboration - Manufacturing
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Manufacturing View on Video Collaboration
• Less than half of the respondents say that video communication and collaboration
in an organization is both a competitive advantage as well as business glamour.
• Most of the respondent’s organization has adequate bandwidth for video.
• Half of the respondents think that Video collaboration and communication is
meant only for large organizations with huge travel budgets.
• 40% of the respondents think that the ideal turnaround time for return of
investment on a Video communication and collaboration system should be
between 18 to 24 months.
• Majority of the respondents think that by installing Video communication and
collaboration systems organizations will benefit by reduced time to market.
• All the respondents are in complete agreement that video should also be included
in an organizations comprehensive strategy similar to email, voice and other
communication systems strategy.
13Source: Primary Survey and analysis

14. Video collaboration - Manufacturing
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Manufacturing and video collaboration – key benefits
14
1. Improved Operational Efficiencies
2. Remote (Manufacturing) Site
Control
3. Improved Quality Assurance
4. Real-time Supply/Inventory
Management
5. Green initiatives
1. Improved Operational Efficiencies
2. Remote (Manufacturing) Site
Control
3. Improved Quality Assurance
4. Real-time Supply/Inventory
Management
5. Green initiatives
Shortened time-to-
manufacture,
improved cost control
without sacrificing
quality
Shortened time-to-
manufacture,
improved cost control
without sacrificing
quality
Source: Polycom, internet research and analysis

15. Video collaboration - Manufacturing
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Manufacturing and video collaboration – key benefits
15
Problem Online video collaboration and
communication
Benefit
Product development program
has potential for a slippage
resulting in delays.
Can reduce product development delays
through effective communication and
collaboration.
Reduction of Product Development
Delays
Steady flow of new products -
Issue results in a product
development delay - Delay in
market introduction.
Can solve these issues through real time
communication via video
Reduction of Time-to-Market Delays
Production down time is very
expensive for manufacturers.
Through remote troubleshooting,
consultation with a remote expert and
rapid inspection of a new batch of parts
that may be rejected unnecessarily.
Reduction of Production Down-Time
Problems require an
experienced senior engineer or
production specialist making
long trips to where the problem
or issue is.
Can eliminate the cost of expensive and
often last minute travel as well as the lost
productivity associated with it.
Avoidance or Reduction of Travel Costs
Source: Polycom, internet research and analysis

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Manufacturing and video collaboration – key benefits
16Source: Polycom, internet research and analysis
Problem Online video collaboration and
communication
Benefit
The scrap costs involved in a
bad shipment of parts can be
substantial.
Can to help avoid these costly errors and
act as "insurance" against negative
surprises.
Scrap Reduction
many businesses choose to
make improved customer
satisfaction one of their top
priority metrics.
Can improve an organizations ability to be
responsive to its customers, especially for
complex products that involve extensive
support.
Improved Customer Satisfaction
Slippages in product launch
dates can be very damaging to
an organization's credibility.
can reduce the likelihood or length of such
slippages.
Improved Market Credibility
Some manufacturers penalize
their suppliers if late or defective
shipments halt production on
their line which can result in
penalties that from $100s to
$1000s per hour.
Can rapidly deal with production line
problems as they occur can save valuable
time and help avoid these charges in many
circumstances.
Avoid or Reduce "Standing Army
Costs"

17. Video collaboration - Manufacturing
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Application of Video Collaboration in Manufacturing
17Source: Polycom, internet research and analysis
Offshoring/Line Efficiencies Supply Management Customer Service Telemedicine
In offshore locations, improving
the manufacturing build process
results in reduced costs and
operational efficiencies.
For optimal profitability,
most manufacturers can
benefit from better inventory
management and more
accurate supply and
demand forecasting.
Manufacturers are
continuously looking to
improve customer service
and increase customer
satisfaction.
Manufacturing sites are
home to many workers.
There is usually scant
access to more
sophisticated medical
professionals and
services.
Voice and video solutions are
ideal for manufacturing activities
such as video-based training,
remote meetings with
engineering or procurement,
tracking and status checks or
promoting facility-wide wireless
communications.
Real-time video and voice
collaboration solutions keep
information flowing between
manufacturing locations,
suppliers, vendors and
customers.
Collaboration solutions are
used to enhance a
manufacturer's interface
with customers in the
repair process for visual
diagnosis, engineering
assistance or instructional
support.
When a worker is ill or
injured at site, time
involved in moving him
to a medical facility could
mean the difference
between life and death.
As a result, organizations enjoy
improved yields, shorter
development and build times
and reduced costs.
Better information leads to
faster response to market
and sounder upstream and
downstream supply
management.
This leads to enhanced
satisfaction and shorter
repair times.
Video offers instant
access to medical
experts to diagnose the
patient quickly and
effectively.

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Challenges and success requirements
18
• Challenges
– Changing end-user behavior
– Interoperability issues
– External deployments
– Low utilization rates of existing systems
– High bandwidth requirements
• Success requirements
– Enhance customer experience
– Start small, capture desktop space first
– Product design considering bandwidth usage
– Video-as-a-service
Source: Internet research and analysis