1. DESIGN THINKING
Abhinav p. tripathi
Asst. Prof. – Marketing
ITS-Mohan Nagar; Ghaziabad

4. Edison’s approach was an early example of

5. DESIGN THINKING
“ A methodology that imbues the full spectrum of innovation
activities with a human-centered design ethos”
Put simply, it is a discipline that uses the designer’s sensibility and
methods to match people’s needs with what is technologically
feasible and what a viable business strategy can convert into
customer value and market opportunity.

8. GETTING BENEATH THE SURFACE…
Historically
• Design as
downstream
step
During late 20th
century
• Design
became a
competitive
asset
Now…
• Create the
ideas that
better meet
consumer
needs
Tactical role with limited value creation
Strategic leads to
new value

9. HOW DESIGN THINKING HAPPEN
 Design Projects must ultimately pass through three spaces…..
Inspiration
Ideation
Implementation

12. AT LAST
 Design thinking is just an approach to innovation.
• Thomas Edison

13. ACKNOWLEDGEMENT
 Design thinking: Tim Brown (Harvard Business Review, 2008)
 Design thinking and innovation at Apple: S. Thomke (Harvard business Review, 2010)