SlideShare una empresa de Scribd logo
1 de 81
Descargar para leer sin conexión
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Virtual Summit 
2014 
Mark Lewis 
mlewis@ditametrics.com 
@LewisDITAMetric
! What is ROI? 
! What is Intelligent Content? 
! Where can savings occur? 
! Content reuse 
! Content lifecycle 
! Creation, review, edit 
! Compliance 
! Revenue Opportunity 
Emphasis on 
XML & 
content 
reuse 
! Reduced Time to Market 
! Translation 
! Multi-channel publishing 
! Managing Regulatory 
Requirements 
! Learning & Training 
! Corporate Assets
Content Strategist, DITA Educator 
STC Summit 2012 – 2013 Track Manager 
– Content Strategy and Design 
Past Co-Chair: 
Oasis DITA for the Web SC 
Manager: 
DITA Metrics group on Linked In
It’s about metrics 
…for intelligent content 
! white papers 
! discussions 
! webinar recordings 
! thought leadership
DITA 101 2nd edition 
“Fundamentals of DITA for 
Authors and Managers” 
By the Rockley Group 
with Mark Lewis 
! For sale at LuLu.com
Managing Enterprise Content: 
A Unified Content Strategy 
2nd edition 
By Ann Rockley 
& Charles Cooper 
! For sale at Amazon.com
Book & Spreadsheets 
Published by 
The Rockley Group 
Metrics for Intelligent Content
Savings = 
Cost of Old Processes – Cost of New Processes 
Do you 
know?
! Translation 
! Content Reuse 
! Multi-Channel Publishing 
The Big 3 
Tightly 
coupled 
! Separation of Content from Format 
! Eliminate Page Layout
You’ve already been authoring structured 
documents
Resume 
! Contact Information 
! Objective 
! Skills 
! Experience 
! References 
! Hobbies 
Expectation
Business Letter 
! Letterhead or sender's address 
! Date 
! Recipient's address 
! Subject 
! Salutation or Greeting 
! Message (body of the letter) 
! Closing 
! Signature
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake
The Content 
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
title 
description 
ingredients 
ingredient 
ingredient 
ingredient 
instructions 
instruction 
instruction 
instruction 
instruction
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
Heading 1 
Paragraph 
Bulleted list 
Bulleted list item 
Bulleted list item 
Bulleted list item 
Numbered list 
Numbered list item 
Numbered list item 
Numbered list item 
Numbered list item
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
Heading 1 
Paragraph 
Bulleted list 
Bulleted list item 
Bulleted list item 
Bulleted list item 
Numbered list 
Numbered list item 
Numbered list item 
Numbered list item 
Numbered list item
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
The Content and 
Generic Content 
Elements Heading 1 
Paragraph 
Bulleted list 
Bulleted list item 
Bulleted list item 
Bulleted list item 
Numbered list 
Numbered list item 
Numbered list item 
Numbered list item 
Numbered list item
<H1>Chocolate Disaster</H1> 
<p>It’s chocolate!</p> 
<bulleted list>Ingredients 
<bulleted list item>Chocolate 1</bulleted list item> 
<bulleted list item>Chocolate 2</bulleted list item> 
<bulleted list item>Chocolate 3</bulleted list item> 
</bulleted list> 
<numbered list>Instructions 
<numbered list item>Chop</numbered list item> 
<numbered list item>Add </numbered list item> 
<numbered list item>Stir </numbered list item> 
<numbered list item>Bake </numbered list item> 
</numbered list>
<H1>Chocolate Disaster</H1> 
<p>It’s chocolate!</p> 
<bulleted list>Ingredients 
Generic Tags - HTML 
Not Recipe 
Specific 
<bulleted list item>Chocolate 1</bulleted list item> 
<bulleted list item>Chocolate 2</bulleted list item> 
<bulleted list item>Chocolate 3</bulleted list item> 
</bulleted list> 
<numbered list>Instructions 
<numbered list item>Chop</numbered list item> 
<numbered list item>Add </numbered list item> 
<numbered list item>Stir </numbered list item> 
<numbered list item>Bake </numbered list item> 
</numbered list>
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
title 
description 
ingredients 
ingredient 
ingredient 
ingredient 
instructions 
instruction 
instruction 
instruction 
instruction
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Bake 
title 
description 
ingredients 
ingredient 
ingredient 
ingredient 
instructions 
instruction 
instruction 
instruction 
instruction 
Semantic Tags
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
<ingredient>Chocolate 1</ingredient> 
<ingredient>Chocolate 2</ingredient> 
<ingredient>Chocolate 3</ingredient> </ingredients> 
<steps>Instructions 
<step>Chop</step> 
<step>Add </step> 
<step>Stir </step> 
<step>Bake </step> </steps>
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
<ingredient>Chocolate 1</ingredient> 
<ingredient>Chocolate 2</ingredient> 
<ingredient>Chocolate 3</ingredient> </ingredients> 
<steps>Instructions 
<step>Chop</step> 
<step>Add </step> 
<step>Stir </step> 
<step>Bake </step> </steps> 
Dumb to Intel 
Query Discover
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
Add Recipe-Level 
Metadata 
<ingredient>Chocolate 1</ingredient> 
<ingredient>Chocolate 2</ingredient> 
<ingredient>Chocolate 3</ingredient> </ingredients> 
<steps>Instructions 
<step>Chop</step> 
<step>Add </step> 
<step>Stir </step> 
<step>Bake </step> </steps> 
sugarFree=”false” 
category=”dessert” 
flavor=”chocolate” 
totalCookTime=”short”
Stop Formatting! 
Use Style sheets 
Styles are assigned to semantic elements 
Let the Publishing Engine do the formatting 
Save 30 – 35%
Corporate Goals = Areas to save 
Main categories: 
Handout 
Increase revenue 
Reduce costs 
Process improvement and automation 
Risk mitigation
Reduce costs 
Reduce development cost 
Reduce translation cost 
Reduce call center cost 
Reduce product returns 
Process improvement and automation 
Reuse of honed processes 
Risk mitigation 
Increase quality 
Improve governance 
Minimize branding damage 
Did you know 
corp goals?
Increase revenue 
Sales team 
Improve prospect engagement 
More accurate information 
Faster and easier access to information 
Reduce learning time 
Shorten sales cycles 
Reduce time to market 
For local products 
For translated products 
Improve branding 
All
Content Elements
Content Elements 
! Title 
! Short Description 
! Pre-requisites 
! Context Info 
! Steps 
! Result
Create Content 
! Title 
! Short Description 
! Pre-requisites 
! Context Info 
! Steps 
! Result 
Average cost of each element 
Predictive
Procedure 1 
Procedure 
2 
Procedure 
3 
Content 
Similar 
Identical 
Unique 
Side-by-side 
analysis 
What can be 
shared
Unique Content 
Product 1 Product 3
Identical / Reusable Content 
Product 1 Product 3
Procedure Components 
Proc 
1 
Proc 
2 
Proc 
3 
Referenced 
Component 
Writing for 
reuse
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Cost of 
Unique 
Cost of 
Reusable
Savings Trend 
Scratch vs. 
Unique + 
Reusable 
Awareness
Savings Trend 
Referenced 
Component 
Scratch vs. 
Unique + 
Reusable 
Awareness
Can intelligent content save time and 
effort for everybody/every role? 
Content reuse 
• Authors 
• Reviewers 
• Editors
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Percent reuse 
Remember 
Me? 
Scratch vs. 
Unique + 
Reusable
Savings are relative for every role 
SME
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Savings Trend for Author 
Referenced 
Component
Savings Trend for Compliance Reviewer 
Referenced 
Component
Percent reuse 
Referenced 
Component
Percent reuse 
Referenced 
Component 
Reduced 
Cost 
Salaries
More time to generate revenue 
Increased 
Revenue 
Increased 
Productivity
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
How does Intelligent Content reduce 
translation costs?...XML + TM 
What is a Translation Memory? 
Software and a Database of translated 
content 
Input an English sentence, translator 
writes Spanish version and the 
sentences are associated as a pair
Procedure version 1.0: 
• Full translation 
Procedure version 2.0: 
• Pattern matching means 
only new & changed has 
to be translated 
• Reusable Content = Free 
Database of reusable 
translated content
New procedure reuses content 
Product N
Percent reuse 
Remember 
Me? 
Scratch vs. 
Unique + 
Reusable
Percent reuse
Percent reuse 
Referenced 
Component
Page Layout
Percent reuse
Eliminate Page Layout – Save More
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
! What is ROI? 
! What is Intelligent Content? 
! Where can savings occur? 
! Content reuse 
! Content lifecycle 
! Creation, review, edit 
! Compliance 
! Revenue Opportunity 
! Reduced Time to Market 
! Translation 
! Multi-channel publishing 
! Managing Regulatory 
Requirements 
! Learning & Training 
! Corporate Assets
DITAMetrics.com 
Mark Lewis 
mlewis@quark.com 
mlewis@ditametrics.com 
@LewisDITAMetric
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

Más contenido relacionado

La actualidad más candente

Planning for Content Governance
Planning for Content GovernancePlanning for Content Governance
Planning for Content GovernanceRick Allen
 
Content design: What it is and how to do it
Content design: What it is and how to do itContent design: What it is and how to do it
Content design: What it is and how to do itBrain Traffic
 
Content Strategy for Mobile Apps | #ConfabCentral 2017
Content Strategy for Mobile Apps | #ConfabCentral 2017Content Strategy for Mobile Apps | #ConfabCentral 2017
Content Strategy for Mobile Apps | #ConfabCentral 2017Melanie Seibert
 
Getting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General AssemblyGetting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General AssemblyMelanie Seibert
 
Editorial SEO Strategy
Editorial SEO StrategyEditorial SEO Strategy
Editorial SEO StrategyRob Flaherty
 
SEO: Crafting Rankable Content
SEO: Crafting Rankable ContentSEO: Crafting Rankable Content
SEO: Crafting Rankable ContentCarolyn Shelby
 
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018Salt Lake City HubSpot Users Group
 
Digital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itDigital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itHilary Marsh, Content Company, Inc.
 
SEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoSEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoRebecca Gill
 
Guide for on page seo optimization
Guide for on page seo optimization Guide for on page seo optimization
Guide for on page seo optimization brwcinfotech1
 
What Really Matters in Technical SEO
What Really Matters in Technical SEOWhat Really Matters in Technical SEO
What Really Matters in Technical SEORebecca Gill
 
SEO best practice in 2014 with ActiveStandards
SEO best practice in 2014 with ActiveStandardsSEO best practice in 2014 with ActiveStandards
SEO best practice in 2014 with ActiveStandardsJames Baverstock
 
Search Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurSearch Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurPriya Patra
 
Turn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving MachineTurn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
 
SEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonSEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonDave Hazlehurst
 
Hand In Glove Content Strategy & SEO 10 2008 Final
Hand In Glove Content Strategy & SEO 10 2008 FinalHand In Glove Content Strategy & SEO 10 2008 Final
Hand In Glove Content Strategy & SEO 10 2008 FinalLynn Leitte
 
SEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day ThreeSEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day ThreeRebecca Gill
 

La actualidad más candente (20)

Planning for Content Governance
Planning for Content GovernancePlanning for Content Governance
Planning for Content Governance
 
Content design: What it is and how to do it
Content design: What it is and how to do itContent design: What it is and how to do it
Content design: What it is and how to do it
 
Content Strategy for Mobile Apps | #ConfabCentral 2017
Content Strategy for Mobile Apps | #ConfabCentral 2017Content Strategy for Mobile Apps | #ConfabCentral 2017
Content Strategy for Mobile Apps | #ConfabCentral 2017
 
Getting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General AssemblyGetting Started with Content Strategy | General Assembly
Getting Started with Content Strategy | General Assembly
 
Editorial SEO Strategy
Editorial SEO StrategyEditorial SEO Strategy
Editorial SEO Strategy
 
Search Marketing Master Class - Omar Kattan, Sandstorm Digital
Search Marketing Master Class - Omar Kattan, Sandstorm DigitalSearch Marketing Master Class - Omar Kattan, Sandstorm Digital
Search Marketing Master Class - Omar Kattan, Sandstorm Digital
 
SEO: Crafting Rankable Content
SEO: Crafting Rankable ContentSEO: Crafting Rankable Content
SEO: Crafting Rankable Content
 
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018
Trailblazing Your Content Marketing Strategy - SLCHUG May 24, 2018
 
Digital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itDigital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do it
 
SEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoSEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day Two
 
SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012
 
Guide for on page seo optimization
Guide for on page seo optimization Guide for on page seo optimization
Guide for on page seo optimization
 
Content design 101
Content design 101Content design 101
Content design 101
 
What Really Matters in Technical SEO
What Really Matters in Technical SEOWhat Really Matters in Technical SEO
What Really Matters in Technical SEO
 
SEO best practice in 2014 with ActiveStandards
SEO best practice in 2014 with ActiveStandardsSEO best practice in 2014 with ActiveStandards
SEO best practice in 2014 with ActiveStandards
 
Search Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul ThakurSearch Engine Optimization by Mehul Thakur
Search Engine Optimization by Mehul Thakur
 
Turn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving MachineTurn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving Machine
 
SEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonSEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant Thornton
 
Hand In Glove Content Strategy & SEO 10 2008 Final
Hand In Glove Content Strategy & SEO 10 2008 FinalHand In Glove Content Strategy & SEO 10 2008 Final
Hand In Glove Content Strategy & SEO 10 2008 Final
 
SEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day ThreeSEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day Three
 

Similar a The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

The ROI of Intelligent Content for Life Sciences
The ROI of Intelligent Content for Life SciencesThe ROI of Intelligent Content for Life Sciences
The ROI of Intelligent Content for Life SciencesMark Lewis
 
Seasoning Your UX Skills with Analytics
Seasoning Your UX Skills with AnalyticsSeasoning Your UX Skills with Analytics
Seasoning Your UX Skills with Analyticsoutlawcam
 
Toc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your BacklistToc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your Backlisttoc
 
eMarketing Webinar - The Perfect Email
eMarketing Webinar - The Perfect EmaileMarketing Webinar - The Perfect Email
eMarketing Webinar - The Perfect EmailAndy McCartney
 
The 4 Pillars of A Successful Digital Marketing Campaign
The 4 Pillars of A Successful Digital Marketing CampaignThe 4 Pillars of A Successful Digital Marketing Campaign
The 4 Pillars of A Successful Digital Marketing CampaignJomer Gregorio
 
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010Blend Interactive
 
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010Blend Interactive
 
Product Catalog and IT Service Management
Product Catalog and IT Service ManagementProduct Catalog and IT Service Management
Product Catalog and IT Service ManagementDrew Madelung
 
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)Tal Ben-Simon
 
SEO training workshop 2013 update
SEO training workshop 2013 updateSEO training workshop 2013 update
SEO training workshop 2013 updateTim Aldiss
 
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...Jack Molisani
 
SEO-interview presentation
SEO-interview presentationSEO-interview presentation
SEO-interview presentationAnton Surov
 
Leading Your Business Customer
Leading Your Business Customer Leading Your Business Customer
Leading Your Business Customer Dean Stevens
 
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...BrightEdge Technologies
 
How to Identify Relevant Product KPIs by Roomgo Head of Product
How to Identify Relevant Product KPIs by Roomgo Head of ProductHow to Identify Relevant Product KPIs by Roomgo Head of Product
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
 
Trends in B2B Marketing: Why and How to Dominate Google's Featured Snippets
Trends in B2B Marketing: Why and How to Dominate Google's Featured SnippetsTrends in B2B Marketing: Why and How to Dominate Google's Featured Snippets
Trends in B2B Marketing: Why and How to Dominate Google's Featured SnippetsAggregage
 
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...nbalagot1
 

Similar a The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark (20)

The ROI of Intelligent Content for Life Sciences
The ROI of Intelligent Content for Life SciencesThe ROI of Intelligent Content for Life Sciences
The ROI of Intelligent Content for Life Sciences
 
Seasoning Your UX Skills with Analytics
Seasoning Your UX Skills with AnalyticsSeasoning Your UX Skills with Analytics
Seasoning Your UX Skills with Analytics
 
Toc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your BacklistToc08 Goldthwaite Digitizing Your Backlist
Toc08 Goldthwaite Digitizing Your Backlist
 
eMarketing Webinar - The Perfect Email
eMarketing Webinar - The Perfect EmaileMarketing Webinar - The Perfect Email
eMarketing Webinar - The Perfect Email
 
The 4 Pillars of A Successful Digital Marketing Campaign
The 4 Pillars of A Successful Digital Marketing CampaignThe 4 Pillars of A Successful Digital Marketing Campaign
The 4 Pillars of A Successful Digital Marketing Campaign
 
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
 
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
 
Product Catalog and IT Service Management
Product Catalog and IT Service ManagementProduct Catalog and IT Service Management
Product Catalog and IT Service Management
 
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
 
SEO training workshop 2013 update
SEO training workshop 2013 updateSEO training workshop 2013 update
SEO training workshop 2013 update
 
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...
 
SEO-interview presentation
SEO-interview presentationSEO-interview presentation
SEO-interview presentation
 
Leading Your Business Customer
Leading Your Business Customer Leading Your Business Customer
Leading Your Business Customer
 
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...
BrightEdge Share15 - CM203: Scaling Content: Production, Process & Culture - ...
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
How to Identify Relevant Product KPIs by Roomgo Head of Product
How to Identify Relevant Product KPIs by Roomgo Head of ProductHow to Identify Relevant Product KPIs by Roomgo Head of Product
How to Identify Relevant Product KPIs by Roomgo Head of Product
 
Trends in B2B Marketing: Why and How to Dominate Google's Featured Snippets
Trends in B2B Marketing: Why and How to Dominate Google's Featured SnippetsTrends in B2B Marketing: Why and How to Dominate Google's Featured Snippets
Trends in B2B Marketing: Why and How to Dominate Google's Featured Snippets
 
Seo Training 2012
Seo Training 2012Seo Training 2012
Seo Training 2012
 
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...
Cloudwordslifetechnologieshardiemeinhardtlocworldlondon2013 130617152105-phpa...
 
Uktinw online marketing-june2011
Uktinw online marketing-june2011Uktinw online marketing-june2011
Uktinw online marketing-june2011
 

Más de Scott Abel

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...Scott Abel
 
The Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentThe Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentScott Abel
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of contentScott Abel
 
Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Scott Abel
 
Creating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentCreating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
 
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerIntelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel
 
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehEmerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel
 
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
 
Content Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresContent Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel
 
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel
 
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel
 
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel
 
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLFandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLScott Abel
 
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorDeep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel
 
The Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingThe Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingScott Abel
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
 
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel
 
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
 
Thinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeThinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeScott Abel
 
Structured content
Structured contentStructured content
Structured contentScott Abel
 

Más de Scott Abel (20)

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
 
The Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentThe Cognitive Era and the Future of Content
The Cognitive Era and the Future of Content
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of content
 
Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...
 
Creating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentCreating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent Content
 
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerIntelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
 
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehEmerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
 
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
 
Content Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresContent Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda Flores
 
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
 
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
 
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
 
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLFandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
 
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorDeep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
 
The Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingThe Future of Technical Communication is Marketing
The Future of Technical Communication is Marketing
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
 
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
 
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
 
Thinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeThinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World Singapore
 
Structured content
Structured contentStructured content
Structured content
 

Último

ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Último (20)

ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

  • 6. Virtual Summit 2014 Mark Lewis mlewis@ditametrics.com @LewisDITAMetric
  • 7. ! What is ROI? ! What is Intelligent Content? ! Where can savings occur? ! Content reuse ! Content lifecycle ! Creation, review, edit ! Compliance ! Revenue Opportunity Emphasis on XML & content reuse ! Reduced Time to Market ! Translation ! Multi-channel publishing ! Managing Regulatory Requirements ! Learning & Training ! Corporate Assets
  • 8. Content Strategist, DITA Educator STC Summit 2012 – 2013 Track Manager – Content Strategy and Design Past Co-Chair: Oasis DITA for the Web SC Manager: DITA Metrics group on Linked In
  • 9. It’s about metrics …for intelligent content ! white papers ! discussions ! webinar recordings ! thought leadership
  • 10. DITA 101 2nd edition “Fundamentals of DITA for Authors and Managers” By the Rockley Group with Mark Lewis ! For sale at LuLu.com
  • 11. Managing Enterprise Content: A Unified Content Strategy 2nd edition By Ann Rockley & Charles Cooper ! For sale at Amazon.com
  • 12. Book & Spreadsheets Published by The Rockley Group Metrics for Intelligent Content
  • 13. Savings = Cost of Old Processes – Cost of New Processes Do you know?
  • 14. ! Translation ! Content Reuse ! Multi-Channel Publishing The Big 3 Tightly coupled ! Separation of Content from Format ! Eliminate Page Layout
  • 15. You’ve already been authoring structured documents
  • 16. Resume ! Contact Information ! Objective ! Skills ! Experience ! References ! Hobbies Expectation
  • 17. Business Letter ! Letterhead or sender's address ! Date ! Recipient's address ! Subject ! Salutation or Greeting ! Message (body of the letter) ! Closing ! Signature
  • 18. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake
  • 19. The Content Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake
  • 20. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction
  • 21. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  • 22. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  • 23. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake The Content and Generic Content Elements Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  • 24. <H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients <bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list> <numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
  • 25. <H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients Generic Tags - HTML Not Recipe Specific <bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list> <numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
  • 26. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction
  • 27. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction Semantic Tags
  • 28. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps>
  • 29. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps> Dumb to Intel Query Discover
  • 30. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients Add Recipe-Level Metadata <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps> sugarFree=”false” category=”dessert” flavor=”chocolate” totalCookTime=”short”
  • 31. Stop Formatting! Use Style sheets Styles are assigned to semantic elements Let the Publishing Engine do the formatting Save 30 – 35%
  • 32. Corporate Goals = Areas to save Main categories: Handout Increase revenue Reduce costs Process improvement and automation Risk mitigation
  • 33. Reduce costs Reduce development cost Reduce translation cost Reduce call center cost Reduce product returns Process improvement and automation Reuse of honed processes Risk mitigation Increase quality Improve governance Minimize branding damage Did you know corp goals?
  • 34. Increase revenue Sales team Improve prospect engagement More accurate information Faster and easier access to information Reduce learning time Shorten sales cycles Reduce time to market For local products For translated products Improve branding All
  • 36. Content Elements ! Title ! Short Description ! Pre-requisites ! Context Info ! Steps ! Result
  • 37. Create Content ! Title ! Short Description ! Pre-requisites ! Context Info ! Steps ! Result Average cost of each element Predictive
  • 38. Procedure 1 Procedure 2 Procedure 3 Content Similar Identical Unique Side-by-side analysis What can be shared
  • 39. Unique Content Product 1 Product 3
  • 40. Identical / Reusable Content Product 1 Product 3
  • 41. Procedure Components Proc 1 Proc 2 Proc 3 Referenced Component Writing for reuse
  • 43. Cost of Unique Cost of Reusable
  • 44. Savings Trend Scratch vs. Unique + Reusable Awareness
  • 45. Savings Trend Referenced Component Scratch vs. Unique + Reusable Awareness
  • 46. Can intelligent content save time and effort for everybody/every role? Content reuse • Authors • Reviewers • Editors
  • 52. Percent reuse Remember Me? Scratch vs. Unique + Reusable
  • 53. Savings are relative for every role SME
  • 57. Savings Trend for Author Referenced Component
  • 58. Savings Trend for Compliance Reviewer Referenced Component
  • 60. Percent reuse Referenced Component Reduced Cost Salaries
  • 61. More time to generate revenue Increased Revenue Increased Productivity
  • 63. How does Intelligent Content reduce translation costs?...XML + TM What is a Translation Memory? Software and a Database of translated content Input an English sentence, translator writes Spanish version and the sentences are associated as a pair
  • 64. Procedure version 1.0: • Full translation Procedure version 2.0: • Pattern matching means only new & changed has to be translated • Reusable Content = Free Database of reusable translated content
  • 65. New procedure reuses content Product N
  • 66. Percent reuse Remember Me? Scratch vs. Unique + Reusable
  • 71. Eliminate Page Layout – Save More
  • 78. ! What is ROI? ! What is Intelligent Content? ! Where can savings occur? ! Content reuse ! Content lifecycle ! Creation, review, edit ! Compliance ! Revenue Opportunity ! Reduced Time to Market ! Translation ! Multi-channel publishing ! Managing Regulatory Requirements ! Learning & Training ! Corporate Assets
  • 79. DITAMetrics.com Mark Lewis mlewis@quark.com mlewis@ditametrics.com @LewisDITAMetric