The document discusses emerging trends in visual content marketing. It notes that as social media has evolved, content has gotten shorter with a greater emphasis on images and videos over text. Popular visual content channels are highlighted showing large user bases. Current trends include visually expressive social profiles and visual content feeds. Emerging trends discussed include living images, creative collaboration, bite-sized video, 3D printing, and virtual experiences. The document provides examples and tips for creating effective visual content.

1. Emerging
Trends in
Visual
Content
Marketing
Adam Helweh
@secretsushi
www.secretsushi.com

2. Why
visual
content?

3. Graphic produced by pressassociation.com/digital/graphics

4. Reduces
Cognitive
Load
http://en.wikipedia.org/wiki/Cognitive_load

5. Blogs were one of the earliest forms of social networking
where people were writing 1,000 words," says Dr. William J.
Ward, Social Media professor at Syracuse University. "When
we moved to status updates on Facebook, our posts became
shorter. Then micro-blogs like Twitter came along and
shortened our updates to 140 characters. Now we are even
skipping words altogether and moving towards more visual
communication with social-sharing sites like Pinterest.
http://www.fastcompany.com/3000794/rise-visual-social-media
“
”

6. Top Comment
http://www.wired.com/business/2013/10/motorola-google-mouse
Images and videos in posts often get
viewed more than the written content.

11. A picture
is worth
1,000
words.

12. By the Numbers
Popular Visual Content Channels
(as of June 2014)
200 M
Active Users
60 M Photos/Day
40+ M Users
5 Vines Are
Tweeted/Second
40 M
Active Users
23% Use at
Least Once a
Day
60 M Total Users
30 Million Active Users
1 B+
Total Users
6 Billion Hours
Watched/
Month
1.3 B
Active Users
300 M
Visits/Month
Avg visit to
Tumblr is 14 min
255 M
Active Users
60 M
Visits/Month
215 million page
views

13. Current
Trends

14. Visually
Expressive
Social Profiles

19. Visual
Content Feeds

20. Google+“Almost 50 percent of content in
the news feed is visual. Now the
average news feed Pages posts
are almost 30 percent of the
content.”
- Mark Zuckerberg

23. Instagram

25. Instagram

27. Twitter CardsImage Pulled Dynamically from Blog Post

28. Twitter CardsEvent Photo Uploaded

29. Twitter CardsWebinar Call to Action Image Uploaded

30. Twitter Cards“Day in the Life” Photo Uploaded

31. More
Infographics

32. Google searches for
“infographic” over time
You Are Here100
0

33. Infographics Are Not
Going Away Anytime Soon
http://www.pinterest.com/search/pins/?q=infographic

34. Emerging
Trends

35. Living Images
(fancy way to say gif)

45. Creative
Collaboration

46. Shaun McBride

47. Snapchat Stories

50. An Interactive Part
of the Conversation

55. Bite Sized
Video

56. If one wants to reach younger people at an earlier age to
shape their minds in a critical way, you really need to know
how ideas and emotions are expressed visually.“ - Martin Scorsese
”

61. The
(not so distant)
Future

62. 3D Printing

63. 2 Marketing Opportunities Using
3D Printing
1. Giveaway 3D assets to extend the
experience of an existing product.
2. Produce limited edition, custom
objects to promote or reward.

64. In January 2013, Nokia made available a 3D printing kit so its customers could
print out customized covers for the Lumia 820.
http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
1. Create and giveaway 3D assets to extend
the experience of an existing product or
service.

65. "The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D
printer -- the one used to create the original Polo model -- to design their own versions of their car.
http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
2. Produce limited edition, custom objects to
promote or reward.

66. Virtual ExperiencesVirtual Experiences

67. Virtual Experiences

69. Tips, Ideas
& Inspiration

73. A series of brilliant billboard ads dedicated to promoting
science in Vancouver, by Science World Museum.

75. 1. Tells a story
2. Avoids being overly promotional
3. Stays on brand/voice
4. Is optimized for its channel
5. Is discreet and “snackable”
6. Is shareable
The Best Visual Content

76. 1. Animated Gifs
2. Short Videos
3. Stop Motion
4. Timelapse
5. Interactive Video
6. Text on Backgrounds
Not Just Photos & Videos

77. Questions?
Want to talk?
adam@secretsushi.com
@Secretsushi
Links & Resources
bit.ly/1H8wSfA

78. Questions?
Want to talk?
adam@secretsushi.com
@Secretsushi

79. Visual aids in the classroom
improve learning by up to
400 percent.
“
- 3M Corporation”