This document discusses the rise of mobile usage and provides statistics. It covers why mobile is becoming the preferred way for people to access the web, with facts showing its usage growing from 25% in 2012 to 36% recently. It also discusses how companies can leverage mobile and social media opportunities, using examples like allowing customers to name a company and discussing mobile strategies they could employ. The document ends with a question and answer portion.

1. “All about Mobile”
Naos Wilbrink @sprize
www.afrogleap.com @afrogleap

2. Capgemini

6. Different ROM?

7. Jailbroken?

11. Agenda
Waarom mobiel *
Facts & figures *
Hoe *
Cool Cases *

12. 12

13. Waarom?

14. #Nu
Web
vs. #3yr
Mobile
#5yr
Preferred point of entry to the web

22. “Mobile is about
contextualy relevant and
integrated experiences”

23. Pull = Push

26. Facts &
Figures

33. 2%
4%
8%

34. Mobiel
en
e-­‐mail

35. Jan 2012
25% !

36. 36

37. Hoe?

45. Cool
cases

65. Repudo

68. KLM

72. Name a company!
Any….

73. What can this company
do in mobile/social?

75. Bonus

76. “A wallet is reported
stolen in 24 hours.”

77. “A smartphone is reported
stolen in 2 hours”

80. 893123098423095430985

81. Vragen?
Naos Wilbrink @sprize
www.afrogleap.com @afrogleap