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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is
given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction
or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or
subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the
“Parties”) is provided to the recipient on the terms and conditions set out in this notice.
HOW TO PITCH AN
AMERICAN VC
STRUCTURE
Before
During
After
BEFORE
Deck
Pitch Practice
Getting Intros
PITCH DECK
WRITTEN
VERBAL
PITCH DECK
3 IDEAS / SLIDE
10 - 15 SLIDES MAX
NO BULLET POINTS
DEMONSTRATE
CLARITY
SWAGGER
PASSION
PITCH DECK
OPPORTUNITY
PROBLEM
SOLUTION
TRACTION
CUSTOMER / MARKET
COMPETITION
BUSINESS MODEL
TEAM
USE OF FUNDS
TRACTION
PATTERN OF FAST-GROWING MOMENTUM
WHAT METRICS AND WHY
CLEAR SALES PROCESS
TAM VS RISK
CUSTOMER: DESCRIBE CLEAR USE CASES
MARKET SEGMENTS, ADOPTION RATES, PRIORITY
REVENUE BEST PROOF OF DEMAND
BUSINESS MODEL
CONSISTENCY IN REVENUE : COST
FINANCIAL LITERACY
LEVEL-HEADEDNESS
USE OF FUNDS
WHY?
WHAT?
TEST HYPOTHESES, GROWTH, PROFIT
BUILDING YOUR DECK
DRAW SLIDES BY HAND
EXPAND TO TWEET-SIZE SUMMARY
EXPAND AGAIN TO FULL NARRATIVE
ELEVATOR PITCH
ANALOGY
CUSTOMER VALUE NOT PRODUCT PERFORMANCE
PICK A FIGHT
PITCH PRACTICE
3 ACTS IN A PLAY
JEDI MIND TRICK
ONE WORD
DRY RUN: WITH DECK/WITHOUT
Tim Brown, CEO IDEO
GETTING INTROS
IDENTIFY TARGETS
ANALYZE SOCIAL GRAPH
ASK FOR INTRODUCTIONS
PAY IT FORWARD
Tim Brown, CEO IDEO
CONNECT, CULTIVATE, FOLLOW-UP
BUILD RELATIONSHIP
DELIGHT THROUGH GRATITUDE
INVITE TO JOIN YOU
X100
DURING
OPENING
PITCH
THE CLOSE
DURING: OPENING
DO YOUR RESEARCH
SHOW UP EARLY
TRANSFER TRUST
SCRIPT YOUR OPENING
DURING: PITCH
PITCH WITH CONFIDENCE
HAVE A CONVERSATION
DURING - CLOSING
MAKE THE ASK
BE SILENT
AFTER
PROCESS
THANK
ADD VALUE
AFTER: PROCESS
VERBAL “YES”
TERM SHEET
DUE DILIGENCE
SIGNATURES & MONEY TRANSFER
AFTER: THANK
SHOW GRATITUDE
AFTER: ADD VALUE
MAKE SPECIFIC OFFERS OF YOUR
NETWORK OR RESOURCES
CULTURE
ANSWER EMAILS IMMEDIATELY
BE ON TIME
EMAIL INTRO HOW-TO
SAY “THANK YOU”
POSTURE & HANDSHAKE
SMILE
NO SMOKING
The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is
given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction
or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or
subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the
“Parties”) is provided to the recipient on the terms and conditions set out in this notice.
QUESTIONS?

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How to pitch an american VC by Blake Armstrong, Partner at TheFamily

  • 1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. HOW TO PITCH AN AMERICAN VC
  • 5. PITCH DECK 3 IDEAS / SLIDE 10 - 15 SLIDES MAX NO BULLET POINTS
  • 7. PITCH DECK OPPORTUNITY PROBLEM SOLUTION TRACTION CUSTOMER / MARKET COMPETITION BUSINESS MODEL TEAM USE OF FUNDS
  • 8. TRACTION PATTERN OF FAST-GROWING MOMENTUM WHAT METRICS AND WHY CLEAR SALES PROCESS
  • 9. TAM VS RISK CUSTOMER: DESCRIBE CLEAR USE CASES MARKET SEGMENTS, ADOPTION RATES, PRIORITY REVENUE BEST PROOF OF DEMAND
  • 10. BUSINESS MODEL CONSISTENCY IN REVENUE : COST FINANCIAL LITERACY LEVEL-HEADEDNESS
  • 11. USE OF FUNDS WHY? WHAT? TEST HYPOTHESES, GROWTH, PROFIT
  • 12. BUILDING YOUR DECK DRAW SLIDES BY HAND EXPAND TO TWEET-SIZE SUMMARY EXPAND AGAIN TO FULL NARRATIVE
  • 13. ELEVATOR PITCH ANALOGY CUSTOMER VALUE NOT PRODUCT PERFORMANCE PICK A FIGHT
  • 14. PITCH PRACTICE 3 ACTS IN A PLAY JEDI MIND TRICK ONE WORD DRY RUN: WITH DECK/WITHOUT
  • 15. Tim Brown, CEO IDEO GETTING INTROS IDENTIFY TARGETS ANALYZE SOCIAL GRAPH ASK FOR INTRODUCTIONS PAY IT FORWARD
  • 16. Tim Brown, CEO IDEO CONNECT, CULTIVATE, FOLLOW-UP BUILD RELATIONSHIP DELIGHT THROUGH GRATITUDE INVITE TO JOIN YOU X100
  • 18. DURING: OPENING DO YOUR RESEARCH SHOW UP EARLY TRANSFER TRUST SCRIPT YOUR OPENING
  • 19. DURING: PITCH PITCH WITH CONFIDENCE HAVE A CONVERSATION
  • 20. DURING - CLOSING MAKE THE ASK BE SILENT
  • 22. AFTER: PROCESS VERBAL “YES” TERM SHEET DUE DILIGENCE SIGNATURES & MONEY TRANSFER
  • 24. AFTER: ADD VALUE MAKE SPECIFIC OFFERS OF YOUR NETWORK OR RESOURCES
  • 25. CULTURE ANSWER EMAILS IMMEDIATELY BE ON TIME EMAIL INTRO HOW-TO SAY “THANK YOU” POSTURE & HANDSHAKE SMILE NO SMOKING
  • 26. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. QUESTIONS?