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How to pitch an american VC by Blake Armstrong, Partner at TheFamily Slide 1

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How to pitch an american VC by Blake Armstrong, Partner at TheFamily

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When you're a European startup, you will probably raise money only once. That means you get one chance to make a good impression, and investors make up their mind about you pretty quickly.

When pitching American VCs, cultural differences matter.
You need to take this into account, and adapt your pitch to your audience.

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How to pitch an american VC by Blake Armstrong, Partner at TheFamily

  1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. HOW TO PITCH AN AMERICAN VC
  2. STRUCTURE Before During After
  3. BEFORE Deck Pitch Practice Getting Intros
  4. PITCH DECK WRITTEN VERBAL
  5. PITCH DECK 3 IDEAS / SLIDE 10 - 15 SLIDES MAX NO BULLET POINTS
  6. DEMONSTRATE CLARITY SWAGGER PASSION
  7. PITCH DECK OPPORTUNITY PROBLEM SOLUTION TRACTION CUSTOMER / MARKET COMPETITION BUSINESS MODEL TEAM USE OF FUNDS
  8. TRACTION PATTERN OF FAST-GROWING MOMENTUM WHAT METRICS AND WHY CLEAR SALES PROCESS
  9. TAM VS RISK CUSTOMER: DESCRIBE CLEAR USE CASES MARKET SEGMENTS, ADOPTION RATES, PRIORITY REVENUE BEST PROOF OF DEMAND
  10. BUSINESS MODEL CONSISTENCY IN REVENUE : COST FINANCIAL LITERACY LEVEL-HEADEDNESS
  11. USE OF FUNDS WHY? WHAT? TEST HYPOTHESES, GROWTH, PROFIT
  12. BUILDING YOUR DECK DRAW SLIDES BY HAND EXPAND TO TWEET-SIZE SUMMARY EXPAND AGAIN TO FULL NARRATIVE
  13. ELEVATOR PITCH ANALOGY CUSTOMER VALUE NOT PRODUCT PERFORMANCE PICK A FIGHT
  14. PITCH PRACTICE 3 ACTS IN A PLAY JEDI MIND TRICK ONE WORD DRY RUN: WITH DECK/WITHOUT
  15. Tim Brown, CEO IDEO GETTING INTROS IDENTIFY TARGETS ANALYZE SOCIAL GRAPH ASK FOR INTRODUCTIONS PAY IT FORWARD
  16. Tim Brown, CEO IDEO CONNECT, CULTIVATE, FOLLOW-UP BUILD RELATIONSHIP DELIGHT THROUGH GRATITUDE INVITE TO JOIN YOU X100
  17. DURING OPENING PITCH THE CLOSE
  18. DURING: OPENING DO YOUR RESEARCH SHOW UP EARLY TRANSFER TRUST SCRIPT YOUR OPENING
  19. DURING: PITCH PITCH WITH CONFIDENCE HAVE A CONVERSATION
  20. DURING - CLOSING MAKE THE ASK BE SILENT
  21. AFTER PROCESS THANK ADD VALUE
  22. AFTER: PROCESS VERBAL “YES” TERM SHEET DUE DILIGENCE SIGNATURES & MONEY TRANSFER
  23. AFTER: THANK SHOW GRATITUDE
  24. AFTER: ADD VALUE MAKE SPECIFIC OFFERS OF YOUR NETWORK OR RESOURCES
  25. CULTURE ANSWER EMAILS IMMEDIATELY BE ON TIME EMAIL INTRO HOW-TO SAY “THANK YOU” POSTURE & HANDSHAKE SMILE NO SMOKING
  26. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. QUESTIONS?
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When you're a European startup, you will probably raise money only once. That means you get one chance to make a good impression, and investors make up their mind about you pretty quickly. When pitching American VCs, cultural differences matter. You need to take this into account, and adapt your pitch to your audience.

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