Growth is the holy grail for all startups. But still, it is necessary to know how to measure it! This workshop helps you to find how to choose, measure and communicate on your metrics according to your business. In this workshop, you learn about how metrics are important and how to use them the most efficiently. Before joining TheFamily as a partner, Balthazar de Lavergne worked at Rocket Internet at the department Global Venture Development and before as an entrepreneur.

1. HOW TO CHOOSE THE RIGHT METRICS
FOR YOUR STARTUP?
#TFWORKSHOP
1

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
BALTHAZAR DE LAVERGNE
PARTNER @THEFAMILY
HOW TO CHOOSE THE RIGHT METRICS FOR YOUR
STARTUP?

5. METRICS
✓ Slack has 2M daily active users
✓ Deezer has 6.6M subscribers
✓ 240 people attending this workshop on meetup.com

6. VANITY VS BUSINESS
✓ #sessions, applicants etc.
✓ #transactions, active users etc.

7. COMMUNICATION
✓ Adapt depending on who you talk to
✓ What should you hide ?

8. GROWTH IS THE
METRIC
✓ DON’T GET DISTRACTED
✓ RUN AFTER IT

9. GROWTH FORMULA
✓ Compound growth
✓ (Week N / Week 1) ^ ( 1/N ) - 1

10. MEET THE
EXPONENTIAL
✓ 10 000 users
✓ One year at 7% WoW—> 337 000
✓ Two years —> 11 373 991

11. YOU WANT THAT ?
✓ What you measure gets better
✓ So focus on one metric
✓ WoW, MoM ?

12. WHAT METRIC SHOULD
YOU CHOOSE ?

13. FIGURE OUT WHAT
YOU AIM FOR

14. BEFORE P/M FIT
✓ Conversion rate, emails, pre-orders, …

15. AFTER P/M FIT
✓ DAU, MRR, #of transactions …

16. ORGANISE YOUR
METRICS
✓ Choose the most downstream metric
✓ Create your funnel

17. ECOMMERCE
✓ Point of contact (CTR)
✓ Visitor (Bounce rate)
✓ User (Conversion rate)
✓ Buyer (Conversion rate)
✓ Customer (Referral, Repeat)

18. :APP
✓ Point of contact
✓ Download
✓ Activation
✓ Buyer
✓ Ambassador

19. SAAS
✓ Point of contact
✓ Demo / Trial
✓ Converted User
✓ UpSell

20. FOCUS ON
TRANSFORMATIVE
IMPACT
✓ Especially in the beginning
✓ No incremental
✓ No A/B test

21. AARRR
✓ A simple framework
✓ Don’t be fooled by the order

22. ACQUISITION
✓ It’s a growth problem
✓ Anything should be considered
✓ Organise your days

23. ACTIVATION
✓ You NEED that
✓ % of conversion
✓ Focus on value & experience

24. RETENTION
✓ Find the Ahah moment
✓ Use a cohort
✓ Focus on the important features

25. REFERRAL
✓ Word of Mouth, Incentive
✓ Virality: K factor. K = i * c
✓ K > 1

26. REVENUE
✓ Every good company makes money
✓ MRR, ARR …

27. FOCUS ON RETENTION

30. BUSINESS METRICS

31. UNIT ECONOMICS

32. CAC

33. LTV

34. PAID VS FREE
ACQUISITION
✓ Margin ?
✓ Time needed ?
✓ Segmenting ?
✓ Scale ?

35. GOOD METRICS ?
✓ CTR
✓ Email opening rate
✓ Landing page conversion rate
✓ Retention (Before/After P/M Fit)
✓ Growth
✓ #of users

36. SEE YOU SOON!
LOVE.
THEFAMILY.CO
___